Slides from the 2015 Online News Association conference. Here is the link to the full video: http://ona15.journalists.org/sessions/audienceanalytics/#.Vg82SvlVhBc

1. Meaningful Measurement:
The Complete Story of Your Story
Dana Chinn - Director, Media Impact Project
USC Annenberg Norman Lear Center
@danachinn
Thursday 11:00am - 12:00pm | #ONA15measure

4. Page views by story
Rank Page views
1. Miley Cyrus 3,000,000
2. Football 2,500,000
..
..
..
4,477. County supervisors 300
closed door meeting

5. (Humans, too!)

6. PUBLIC ADVOCACY BOARD
Page views: 300

7. Page views by story
Rank Page views
1. Miley Cyrus 3,000,000
2. Football 2,500,000
..
..
..
4,477. County supervisors 300
closed door meeting

8. PUBLIC ADVOCACY BOARD
The complete story of your story
300 + more + more + morePage views:

10. of 300 page views
The person behind the page view
1

12. NewsLynx

13. of 300 page views
The person behind the page view
1

15. Was there a second click?

17. PUBLIC ADVOCACY BOARD
The complete story of your story
300 + more + more + morePage views:

20. 15 minutes a day

21. 15 minutes a day
Page views by story
Rank Page views
1. Miley Cyrus 3,000,000
2. Football 2,500,000
..
..
..
4,477. County supervisors 300
closed door meeting

22. Moving the needle:
What’s your impact?
Find the
metrics that
matter for your
newsroom
Meet a Brit:
Everything you’ve
wanted to know
about Chartbeat
but were afraid to
ask
A three-part
plan for
audience
engagement
Table Talks: Audience Engagement + Impact
Meaningful measurement

23. PUBLIC ADVOCACY BOARD
The complete story of your story
Proof.
300 + more + more + morePage views: