The document discusses the integration of social media in radio, emphasizing the importance of audience engagement and community building. It highlights the need for content that resonates with readers and encourages sharing as a means to create conversations. Various sources and case studies are referenced to illustrate these concepts.

1. Social Media & Radio
Rowan Collinson

2. Some Unusual Examples Of Radio & Social Media
Source: Social Media In Radio: https://www.facebook.com/photo.php?fbid=726544860693858&set=a.587817574566588.147789.579831765365169&type=1

3. Source: Social Media In Radio: https://www.facebook.com/photo.php?fbid=701244443223900&set=a.587817574566588.147789.579831765365169&type=1

4. Source: Social Media In Radio: https://www.facebook.com/photo.php?fbid=736703606344650&set=a.587817574566588.147789.579831765365169&type=1

5. “We focus on publishing content our readers
love so much they think it is worth sharing. It
sounds simple but it’s hard to do. ”
Jonah Peretti - CEO Buzzfeed

6. ‘Why make your show
social?’

7. giving your
audience control
giving
tastemakers &
artists a stake
hand over
direct control

8. giving the
audience control

9. giving the
audience control

10. giving the
audience control

11. giving the
audience control

12. giving tastemakers and
artists a stake

13. giving tastemakers and
artists a stake

14. giving tastemakers and
artists a stake

15. giving tastemakers and
artists a stake

16. giving tastemakers and
artists a stake
Source: Digitalspy: http://www.digitalspy.co.uk/music/news/a445653/alunageorge-are-uks-most-blogged-about-artist-of2012.html
Source: NME:
http://www.nme.com/news/alunageorge/67770

17. hand over
direct control

18. hand over
direct control

19. hand over
direct control

21. two
screens
good, one
screen bad

24. A winner which generated debate and social chatter

27. what can
we learn?

28. it’s all about
communities
it’s not just
content, it’s a
conversation
make content?
be social

29. it’s all about
communities

30. it’s not just a programme, it’s a
conversation

31. make content?
be social!

32. Further Links/Case Studies
6 Music Greatest Hits
http://www.somethinelse.com/content/projects/6-music-greatest-hits/
Now Playing @6 Music
http://www.somethinelse.com/content/projects/case-study-now-playing6music/
6 Music T Shirt Day
http://www.bbc.co.uk/programmes/b03j0z3j/live