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GWNC Job Fair Metrics Report
- 3. Email Campaigns- Job Seekers
- 4. Email Campaign Results Employer Totals 3 campaign blasts 1,787 emails sent 639 views 27 engaged Job Seeker Totals 5 campaign blasts 27,753 emails sent 5,342 views 768 engaged
- 5. Call Campaign 212 Businesses Called 10 stated they received no invite Interest in Attending? Physically – 8 Virtually- 4
- 6. What did they say? Terrence from The Tilted Kilt- “had not seen the invitation, but is very interested in participating virtually. Is unable to physically attend, he has no one to send. Sending him information so that he can review with the owners” Melissa from Thousand Islands Winery- “called and spoke with Melissa, previous contact is no longer with The Winery, has not seen the invitation. Sent email with information.” Julie from Ablan AT&T- “’Struggling to find employees its a nightmare’, but she can’t afford the costs that come along with the job fair right now. Will consider virtual fair in future.”
- 7. GWNC Online Job Fair Visit MyFutureHere GWNC Job Fair Event!
- 8. GWNC Online Event Metrics Employers: 92 Employers Listed 63 Employers Hiring 157 Job Postings Job Seekers: 180 Unique Registered Job Seekers 534 Total Applications from March 15th – April 18th
- 9. Site Metrics During GWNC Event 2,065 total visits 37,349 page views 18.1 average pages per visit 11 min. average time spent Peaked visits on 4/9/14, with 227 visits from March 15th – April 18th
- 10. Site Demographics During GWNC Event Age 33% 27% 15% 13% 6% 6% 25-34 yr olds 18-24 yr olds 35-44 yr olds 45-54 yr olds 55-64 yr olds Gender 54% 46% Male Female
- 11. 1,697 NYS 616 Watertown 223 Potsdam 119 Buffalo 73 Carthage 56 Gouverneur 39 Lowville 135 Massachusetts 22 Ohio 20 Georgia Watertown Potsdam Buffalo Carthage Gouverneur Site Demographics During GWNC Event Location of Visitors
- 12. 1040 from Direct Visits 688 from Referral Visits 316 from Organic Search 26 from Social Media 18 QR Codes How did they find us? MyFutureHere for GWNC Event
- 13. 61%11% 10% 2% 1% 1% 13% 1% Referrals Penski Usjobs Craigslist MadMimi Email Semalt EssentialNY Search Engines Facebook Site Acquisition During GWNC Event
- 14. Notes for Improvement Start Earlier Promotion of Online Event Communication/Organization Efforts Need Employers to Participate o How do we do that/help them? Thoughts and Suggestions?