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GWNC Job
Fair Metrics
Presented by:
Email Campaigns- Employer
Email Campaigns- Job Seekers
Email Campaign Results
Employer Totals
 3 campaign blasts
 1,787 emails sent
 639 views
 27 engaged
Job Seeker Totals
 5 campaign blasts
 27,753 emails sent
 5,342 views
 768 engaged
Call Campaign
 212 Businesses Called
 10 received no invite
 Interest?
 Physically – 8
 Virtually- 4
 Not Now- 6
 None-4
What did they say?
 Terrence from The Tilted Kilt-
“had not seen the invitation, but is very interested in
participating virtually. Is unable to physically attend, he has
no one to send. Sending him information so that he can
review with the owners”
 Melissa from Thousand Islands-
“called and spoke with Melissa, previous contact is no
longer with The Winery, has not seen the invitation. Sent
email with information.”
 Julie from Ablan AT&T-
“’Struggling to find employees its a nightmare’, but she cant
afford the costs that come along with the job fair right now.
Will consider virtual fair in future.”
GWNC Online Job Fair
Visit MyFutureHere GWNC Job Fair Event!
GWNC Online Event Metrics
 92 Employers Listed
 63 Employers Hiring
 157 Job Postings
 180 Registered Job Seekers
 534 Applications
from March 15th – April 18th
Site Metrics During GWNC Event
 2,065 total visits
 37,349 page views
 18.1 average pages per visit
 11 min. average time spent
 Peaked visits on 4/9/14, with 227 visits
from March 15th – April 18th
Site Demographics During GWNC Event
Age
25-34 yr
olds
18-24 yr
olds
35-44 yr
olds
45-54 yr
olds
55-64 yr
olds
Gender
Male
Female
 1,697 NYS
 616 Watertown
 223 Potsdam
 119 Buffalo
 73 Carthage
 56 Gouverneur
 39 Lowville
 135 Massachusetts
 22 Ohio
 20 Georgia
Watertown
Potsdam
Buffalo
Carthage
Gouverneur
Site Demographics During GWNC Event
Location of Visitors
 1040 from Direct Visits
 688 from Referral Visits
 316 from Organic Search
 26 from Social Media
 18 QR Codes
Site Acquisition During GWNC Event
61%11%
10%
2%
1%
1%
13%
1%
Referrals
Penski
Usjobs
Craigslist
MadMimi Email
Semalt
EssentialNY
Search Engines
Facebook
Site Acquisition During GWNC Event
Notes for Improvement?

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Gwnc job fair metrics-INCOMPLETE

  • 4. Email Campaign Results Employer Totals  3 campaign blasts  1,787 emails sent  639 views  27 engaged Job Seeker Totals  5 campaign blasts  27,753 emails sent  5,342 views  768 engaged
  • 5. Call Campaign  212 Businesses Called  10 received no invite  Interest?  Physically – 8  Virtually- 4  Not Now- 6  None-4
  • 6. What did they say?  Terrence from The Tilted Kilt- “had not seen the invitation, but is very interested in participating virtually. Is unable to physically attend, he has no one to send. Sending him information so that he can review with the owners”  Melissa from Thousand Islands- “called and spoke with Melissa, previous contact is no longer with The Winery, has not seen the invitation. Sent email with information.”  Julie from Ablan AT&T- “’Struggling to find employees its a nightmare’, but she cant afford the costs that come along with the job fair right now. Will consider virtual fair in future.”
  • 7. GWNC Online Job Fair Visit MyFutureHere GWNC Job Fair Event!
  • 8. GWNC Online Event Metrics  92 Employers Listed  63 Employers Hiring  157 Job Postings  180 Registered Job Seekers  534 Applications from March 15th – April 18th
  • 9. Site Metrics During GWNC Event  2,065 total visits  37,349 page views  18.1 average pages per visit  11 min. average time spent  Peaked visits on 4/9/14, with 227 visits from March 15th – April 18th
  • 10. Site Demographics During GWNC Event Age 25-34 yr olds 18-24 yr olds 35-44 yr olds 45-54 yr olds 55-64 yr olds Gender Male Female
  • 11.  1,697 NYS  616 Watertown  223 Potsdam  119 Buffalo  73 Carthage  56 Gouverneur  39 Lowville  135 Massachusetts  22 Ohio  20 Georgia Watertown Potsdam Buffalo Carthage Gouverneur Site Demographics During GWNC Event Location of Visitors
  • 12.  1040 from Direct Visits  688 from Referral Visits  316 from Organic Search  26 from Social Media  18 QR Codes Site Acquisition During GWNC Event