1. Proposal for Kenya
fDi Markets is the only online database tracking cross-border Greenfield investment
covering all sectors and countries worldwide. It provides real-time monitoring of
investment projects, capital investment and job creation with powerful tools to track
and profile companies investing overseas.
fDi Markets is a central bank of information on the globalisation of business and is an
indispensable tool for multinational companies, investment advisers, economic
development organisations and research institutions.
fDi Markets is an online tool enabling users to access it from any computer, whether in
the office or when travelling. Access is granted by a Username and Password.
Since 2003, it has tracked over 5.7 trillion Euros of investments globally from over
45,000 parent companies (130 000 single) and is an indispensable tool used to:
Identify potential investors – develop a database of high potential investors aligned
to specific target segments, and track real-time the investment projects of individual
companies and key decision makers
Assess investment opportunities - identify the sectors and geographies offering the
best FDI opportunities based on empirical evidence
Develop a targeted strategy - understand the investment opportunities from a sub-
sector, technology and business activity perspective.
Evaluate performance - benchmark success in attracting FDI measured by number
of projects, jobs and investment secured
Understand corporate location decisions – view investor decision criteria for over
20,000 projects, and how companies map-out their global value chains
Support sales & marketing activities – quickly identify high potential companies to
target for investment and trade missions and to participate in investment seminars
Investor Signals Identify hot prospects – covers all sectors and markets globally.
Provides users with early indicators that a company is planning an
investment/expansion
Through extensive online training and discussions with the team, we can encourage
them to use the system effectively to spot opportunities they would not have spotted
otherwise. This is one of the unique characteristics of this system and is why all the
leading IPAs globally are subscribing to it. No other system offers as much critical
information as fDi Markets.
Furthermore, fDi Markets is tracking almost three times more investment projects than
any other provider ensuring more total coverage.
fDi Markets is proven to save time, cost and resource which in the current environment
is critical for any government department
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2. Prices fDi Markets & Investor Signals
Content
Given Kenya Investment Authority has a clear mandate to promote Kenya to businesses
around the world, this tools will assist in targeting and profiling investors, scheduling
meetings for investment missions, tracking FDI trends and investments coming into the
region, and for developing strong marketing messages to communicate to the
international business community. Further to our exchange of e-mail, I have included
below three options for your consideration.
This is an exclusive offer for the first year of subscription of Kenya Investment Authority,
please keep this offer confidential.
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3. The Proposal
Package A: One year Subscription
1 licence fDi Markets only 10 750 Euros
Total: 10 750 Euros
Offer package B: 9 130 Euros (15 % Discount*)
Package B: One year Subscription
1 licence fDi Markets 10 750 Euros
1 Investor Signal module 2 850 Euros
Total : 13 600 Euros
Offer package A: 10 220 Euros ( 25 % discount*)
Package C: One years Subscription
2 licences 16 000 Euros
2 Investor Signals modules 4 845 Euros
Total: 20 845 Euros
Offer package C: 14 590 Euros (30 % Discount*)
*Please note that further discounts can be discussed for a multi-year subscription
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4. Benefits:
a) Extensive training included to ensure you maximise the systems fully.
b) Benefit from our expert team – we have over 40 years combined experience in
advising IPAs on areas such as developing succinct and hard-hitting investment
propositions.
c) Cost-effective – employing an external FDI consultant to conduct this type of work
will typically cost 2 to 3 times more. This also benefits the internal team within the
investment promotion division by empowering them to do critical research, analysis and
lead generation.
d) Produce unlimited reports in-house using the most credible information
available. Consultants are using our tools to advise their clients, this allows you to
save cost and cut out the middle-man.
e) If were hiring consultant to manage a project dealing with data, fDi Intelligence
will grant him an access to the system for the time of the work with your agency.
f) Work with a well-known and respected brand – the Financial Times Ltd.
Thank you for taking the time to read this proposal. Please do not hesitate to contact
me for further information or in case you have any questions at damien.bourles@ft.com
or on +44 (0) 207 775 6016
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5. Please see Appendix 1 for screenshots of the fDi Markets and Investor
Signals applications
Appendix 1 - screenshots of the fDi Markets and Investor applications
1. Home – Live Data page
The homepage provides real-time tracking of investment projects as they are being
announced – it also allows the field officers to download a list of the leading
investors by: sector; sub-sector; business activity and geography, to enable them to
conduct further analysis and rank them in terms of priority and likelihood of
investing. Licence holders can also quickly download reports on their market to
inform senior management of trends.
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6. 2. Profile companies to prepare for meetings
Senior level decision-makers are more likely to view you credibly if you show that
you understand their company and what is driving their overseas investment
strategy – fDi Markets is the only resource providing such detailed analysis of
company’s overseas investment projects. fDi Markets has tracked over 45,000
parents companies covering all sectors and sub-sectors, which represent above 130
000 single companies.
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7. 3. Identify key personnel to contact
With all projects we are tracking, we aim to track the name of the person associated
with the project – this will help save time in identifying senior level management to
contact, thereby freeing up more time for the field officers to spend time
prospecting and developing their pipelines.
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8. 4. Plan meetings for investment missions and for meeting key investors in cities
you are visiting for industry tradeshows
Maximises the ROI for attending hosting/attending such events.
(The example below shows logistic, distribution and transportation companies
based in Chengdu in China ).
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9. 5. Spot opportunities and trends by both market and sector
fDi Markets allows licence holders to conduct in-depth analysis, which helps in
formulating both the marketing and the investment promotion strategies.
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10. 6. Get early signals of companies planning investments
fDi Markets now provides through its new module Investor Signals invaluable
information regarding companies offering investment potential. These information is
based on early “signals” (see brochure for more information).
See example below with companies showing early signal of investment and targetting
Africa.
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