5. Global explosion in Social Media usage
1 in every 4.5 minutes online is
spent on Social Media
Nielsen Australia Online
www.twosocial.com
6. Social Media reach in Australia
Country Unique audience (000) Reach
Brazil 28,806 84%
Italy 22,766 81%
Spain 21,261 79%
Japan 48,203 78%
France 30,733 77%
USA 151,743 77%
UK 29,842 74%
Australia 10,443 73%
Germany 31,115 66%
Switzerland 2,627 65%
Nielsen Australia Online
www.twosocial.com
7. What can we learn from others Social Media mistakes?
8. There are two main forms of Social Media Fail, firstly when
organisations get dragged into a Social issue by a third party,
often a customer, and…
9. When an organisation creates a home grown problem through
inappropriate use of the channel or just a good old mistake!
13. Social Media users don’t like to be conned and the
Danish Tourist Board video misled a number of people
and left a bad taste (in fact it was arguably in bad
taste!)
http://www.youtube.com/watch?v=GiKRA-syT5M
14. Habitat got the use of
hashtags wrong several
years ago now…
34. Lessons we have learnt…
You can run but you can’t hide!
The MAD doctrine (Mutually Assured Destruction)
Respondez s’il vous plait
He who fails to plan, plans to fail
Life is what happens when you are busy making other plans