Databasic's

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D Scott Smith,CCIM

Seminar on how to increase you size and effectiveness when building a database

Real Estate

Questions:

1. How to build
2. What to build
3. When to build

Data Basics
How to build your Database
• Trade Associations:
Guest Speaking, Committee Members, low or no
cost barrier to entry.

Name some trade groups or associations you could join today to start
building your database?

What trade groups do you currently belong too?

Data Basics
How to build your Database
• Industry Specific Expert:
SME (Subject Matter Expert) guest blogging,
newsletters, and sponsorship opportunities.
Giveaway’s, Sign up’s, etc.

Anything that trades contact info and interest for
something in return.

What is your expertise?

Data Basics
How to build your Database
• Email List: Reply All?
Purchase contact info companies
www.infousa.com
Go offline, use Social Media to gather and
collect data, but not as a way to BUILD a
relationship.

How many meetings are you scheduling a week?

Data Basics
How to build your Database
• Full contact business:
It’s not what you know, or who you know,
it’s who knows you.

It’s not about handing out your business card, it’s
about handing out your knowledge.

Data Basics
How to build your Database
• Sphere of Influence
• Hit the Streets
• B2B Groups
• Referral Sheet

Data Basics
Home Repairs/
Transaction

Lender/Realtor® Improvement

Title Rep/Company Handyman/Carpenter

Escrow Plumber/Electrician/A/C Heating

Home Inspector Painter

Home Appraiser Drywall

Attorney/Closing Agent Tile

Pest/Insect Control Roofer

Financial Advisor Window Installation/Cleaning

Insurance-Auto/Health/Home Flooring Installation/Cleaning

Data Basics
Landscape/Exterior Housewarming/After the Move
Landscape Design/Maintenance
Housekeeper
Arborist/Tree Trimmer/Gardener

Cement/Mason Florist
Foundation Repair
Caterer
Deck Installer/Repair

Fence Installer/Repair
Photographer
Pool Installation/Maintenance
Appliance Repair/Rental
Sprinkling System Installation

Snow Removal
Furniture Sales/Rental
Garage Door Repair/Installation
Furniture Cleaning/Repair
Moving

Moving Company
Drapery Cleaning
Security Systems
Window Covering/Cleaning
Locksmith

What to build

• No right answer, only less wrong
• Integrated systems
• Time Value of Money

What to build
• Sales force www.youtu.be/_r1H7OK8lzY
• Top Producer www.youtu.be/e_9ZIvwP8P0
• SugarCRM
http://www.youtube.com/user/discoversugarcrm

• 3rd search companies

What are you currently using?

What to build
• Organize data by categories
• Full contact info, picture, weblinks,
address, phone, job description,
etc.
• Many, many options, just pick one.

• Internal Systems in place
Do you have the websites, phone, and copy ?

• Staff
Doing this right is a full time job in itself. Do you
have the help you need? When you set a doctors
appointment, does he answer the phone?

• Calling Plan
Don’t be annoying. Do not call list. Maybe text
instead? How does contact want to be reached?

• Marketing Plan
How much is too much? What medium are you
using? Make it consistent. Make sure it doesn’t
suck.

• Content Calendar
Have time set aside on your calendar for
content creation. Stick to it.

• Social Media Strategy
Design a map for your social strategy.

Marketing Plan Examples FREE Download
https://penfed.box.com/s/yjl3rmkj24cb5xfhuyap

12 Point Content Checklist
https://penfed.box.com/s/cj2bzdsiamlnh36sg952

Social Media Strategy
https://penfed.box.com/s/snpxnz11tv1jo0kaj3kp
https://penfed.box.com/s/tpa7ni9v1wwrlg7uvcn5

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Every mid-to-large-sized healthcare organization will at some point need an enterprise data warehouse to consolidate data from its many source systems. The first question most will ask is, “Do I build it from scratch or buy a model?” For some organizations, the answer to this question is simple and obvious. For others, it may be the source of internal debate on whether someone else can create a model that will address their nuances. Some will argue that a pre-built model will save time and money and should be explored as an option, while others may curb discussions due to the belief that their electronic medical records vendor already has it figured out. In this webinar, we explored the pros and cons of building your own data model vs. buying one and looked at real customer use cases to help weigh the pros and cons of this critical enterprise decision. Topics included: -How experience plays into the equation -Which solution delivers value more quickly -Which solution helps reduce the risk to the organization -How easy is it to integrate other solutions -How the decision to build vs. buy can impact your internal team

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1. Data Basics

2. If you build it….. …….will they come?

3. Questions: 1. How to build 2. What to build 3. When to build

4. Questions: 1. How to build

5. Data Basics How to build your Database • Trade Associations: Guest Speaking, Committee Members, low or no cost barrier to entry. Name some trade groups or associations you could join today to start building your database? What trade groups do you currently belong too?

6. Data Basics How to build your Database • Industry Specific Expert: SME (Subject Matter Expert) guest blogging, newsletters, and sponsorship opportunities. Giveaway’s, Sign up’s, etc. Anything that trades contact info and interest for something in return. What is your expertise?

7. Data Basics How to build your Database • Email List: Reply All? Purchase contact info companies www.infousa.com Go offline, use Social Media to gather and collect data, but not as a way to BUILD a relationship. How many meetings are you scheduling a week?

8. Data Basics How to build your Database • Full contact business: It’s not what you know, or who you know, it’s who knows you. It’s not about handing out your business card, it’s about handing out your knowledge.

9. Data Basics How to build your Database • Sphere of Influence • Hit the Streets • B2B Groups • Referral Sheet

10. Data Basics Home Repairs/ Transaction Lender/Realtor® Improvement Title Rep/Company Handyman/Carpenter Escrow Plumber/Electrician/A/C Heating Home Inspector Painter Home Appraiser Drywall Attorney/Closing Agent Tile Pest/Insect Control Roofer Financial Advisor Window Installation/Cleaning Insurance-Auto/Health/Home Flooring Installation/Cleaning

11. Data Basics Landscape/Exterior Housewarming/After the Move Landscape Design/Maintenance Housekeeper Arborist/Tree Trimmer/Gardener Cement/Mason Florist Foundation Repair Caterer Deck Installer/Repair Fence Installer/Repair Photographer Pool Installation/Maintenance Appliance Repair/Rental Sprinkling System Installation Snow Removal Furniture Sales/Rental Garage Door Repair/Installation Furniture Cleaning/Repair Moving Moving Company Drapery Cleaning Security Systems Window Covering/Cleaning Locksmith

12. Data Basics www.youtu.be/eOC6dZsclzw

13. 2. What to build

14. What to build • No right answer, only less wrong • Integrated systems • Time Value of Money

15. What to build • Sales force www.youtu.be/_r1H7OK8lzY • Top Producer www.youtu.be/e_9ZIvwP8P0 • SugarCRM http://www.youtube.com/user/discoversugarcrm • 3rd search companies What are you currently using?

16. What to build • Organize data by categories • Full contact info, picture, weblinks, address, phone, job description, etc. • Many, many options, just pick one.

17. 3. When to Build?

18. Now?

19. • Internal Systems in place Do you have the websites, phone, and copy ? • Staff Doing this right is a full time job in itself. Do you have the help you need? When you set a doctors appointment, does he answer the phone? • Calling Plan Don’t be annoying. Do not call list. Maybe text instead? How does contact want to be reached?

20. • Marketing Plan How much is too much? What medium are you using? Make it consistent. Make sure it doesn’t suck. • Content Calendar Have time set aside on your calendar for content creation. Stick to it. • Social Media Strategy Design a map for your social strategy.

21. Marketing Plan Examples FREE Download https://penfed.box.com/s/yjl3rmkj24cb5xfhuyap 12 Point Content Checklist https://penfed.box.com/s/cj2bzdsiamlnh36sg952 Social Media Strategy https://penfed.box.com/s/snpxnz11tv1jo0kaj3kp https://penfed.box.com/s/tpa7ni9v1wwrlg7uvcn5

22. Now get to work! Thank you!

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