1. By: David Palazzo
Block 3
Principles Of Business and Personal
Finance
2. History
• In May, 1886, Coca Cola was invented by Doctor John
Pemberton a pharmacist from Atlanta, Georgia. John
Pemberton concocted the Coca Cola formula in a brass
kettle in his backyard. The name was a suggestion
given by John Pemberton's bookkeeper Frank
Robinson. The soft drink was first sold to the public at
the soda fountain in Jacob's Pharmacy in Atlanta on
May 8, 1886. Until 1905, the soft drink, marketed as a
tonic, contained extracts of cocaine as well as the
caffeine-rich kola nut. Being a bookkeeper, Frank
Robinson also had excellent penmanship. It was he
who first scripted quot;Coca Colaquot; into the flowing letters
which has become the famous logo of today.
4. Advertisement
• Coca Cola makes different coke formulas to
satisfy different customers
• They make different packaging sizes also to
satisfy customer needs.
• Commercials
• Stores in airports
• Commercials are mostly during children's
programs as well as teens.
5. Coke Strategy
• It is believed that Coca Cola markets there
product mostly to teenagers because this is
when we form buying habits for the rest of
our lives.
6. Product Price
• There is no definite product price on the coke
products because the prices vary so much
from country to country.
• Coke Regular: $1.38
• Diet Coke: $1.89
