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Building Online
          Communities



             Mike Collins
Head of Community Development & Online
          Learning @ DPG plc

             27th March
       @DPGplc @MikeCollins007

                                         #LPIWebinar
How?
What?
Why?
How?

What?
Start with
                                                               WHY




http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
People don’t buy what you
   do but why you do it

                    The goal is to do business with those
                    who believe in what you believe
Internal communities can…..

      • Redefine how we communicate
      • Connect people & create
        networks
VS.   • Spread knowledge
      • Crowd source knowledge
      • Foster innovation
      • Remove hierarchies
      • Destroy command & control
      • Discover the quiet talent
      • Raise awareness
      • Engage and nurture
A group of people who share
 a concern or a passion for
something they do and learn
 how to do it better as they
      interact regularly
                     Source : Wenger and Lave
“So build it
 with them
and around
  them”


               =
Source – The Community Maturity Model
Which one?
The role of the
     community
 nurturer needs to
  flex and change
depending on what
      stage the
  community is at
   and where the
efforts are needed
        most


                     Image Source – Feverbee
What would community managers
         be doing at the different stages ??


   Creation            Growth         Established



Effort
Energy
Focus


                                               Time
Learning & Development




                         Skills for a changing
                               Workplace
If this is where learning takes place   We are still in the dark (ages)




Learning is everywhere                   Time to spread our wings
Source – Bottom Line Performance
Early
adopters
 and the
 tipping
  point
The slope of enlightenment




      Helping people get it
Lurking is Learning


Not everyone will contribute

 However as long as we are
    creating the conditions
 , environments and content
  that people are benefiting
from and learning from then
           that’s OK

 It’s a gradual process
Look for
                             Opportunities to Influence




         You MUST wear the
              T-Shirt




Effort
Energy
Focus


                                                   Time
The DPG Community
A community to support your continuous professional development

                www.community.dpgplc.co.uk


                      CIPD Certificate in Learning & Development Practice

                      CIPD Diploma in Learning & Development Management
To

You are what
 you share
“Build it with
    them
 and around
   them”
Use Data and Analytics to shape what you do

 Site visits per day                                                        Page Views per day




Community Growth                                                               Active Contributors
                       35
                       30
                       25
                       20
                       15                                                                                                                            My contributions
                       10
                        5                                                                                                                            Member
                        0                                                                                                                            Contributions

                                                             June
                                               April
                                                       May
                            February




                                                                           August




                                                                                                                                          February
                                       March




                                                                    July




                                                                                                                                January
                                                                                                October
                                                                                    September


                                                                                                          November
                                                                                                                     December
Back to the WHY
“We provide CIPD approved
 qualifications for Learning
        Professionals

  What to study with us?
                               “We believe in providing a unique personalised
                                learning experience and work hard to create
                                conditions that support you throughout your
                                                 programme

                                We build capability that will help people and
                                 businesses transform and grow in the 21st
                                                  century

                                          Want to study with us?
www.learningasylum.co.uk




www.dpgplc.co.uk            @MikeCollins007

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LPI Webinar - Building Online Communities - DPG plc

  • 1. Building Online Communities Mike Collins Head of Community Development & Online Learning @ DPG plc 27th March @DPGplc @MikeCollins007 #LPIWebinar
  • 2.
  • 3.
  • 6. Start with WHY http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
  • 7. People don’t buy what you do but why you do it The goal is to do business with those who believe in what you believe
  • 8. Internal communities can….. • Redefine how we communicate • Connect people & create networks VS. • Spread knowledge • Crowd source knowledge • Foster innovation • Remove hierarchies • Destroy command & control • Discover the quiet talent • Raise awareness • Engage and nurture
  • 9. A group of people who share a concern or a passion for something they do and learn how to do it better as they interact regularly Source : Wenger and Lave
  • 10.
  • 11. “So build it with them and around them” =
  • 12. Source – The Community Maturity Model
  • 14. The role of the community nurturer needs to flex and change depending on what stage the community is at and where the efforts are needed most Image Source – Feverbee
  • 15. What would community managers be doing at the different stages ?? Creation Growth Established Effort Energy Focus Time
  • 16. Learning & Development Skills for a changing Workplace
  • 17. If this is where learning takes place We are still in the dark (ages) Learning is everywhere Time to spread our wings
  • 18. Source – Bottom Line Performance
  • 19.
  • 20. Early adopters and the tipping point
  • 21. The slope of enlightenment Helping people get it
  • 22. Lurking is Learning Not everyone will contribute However as long as we are creating the conditions , environments and content that people are benefiting from and learning from then that’s OK It’s a gradual process
  • 23. Look for Opportunities to Influence You MUST wear the T-Shirt Effort Energy Focus Time
  • 24. The DPG Community A community to support your continuous professional development www.community.dpgplc.co.uk CIPD Certificate in Learning & Development Practice CIPD Diploma in Learning & Development Management
  • 25. To You are what you share
  • 26. “Build it with them and around them”
  • 27. Use Data and Analytics to shape what you do Site visits per day Page Views per day Community Growth Active Contributors 35 30 25 20 15 My contributions 10 5 Member 0 Contributions June April May February August February March July January October September November December
  • 28. Back to the WHY “We provide CIPD approved qualifications for Learning Professionals What to study with us? “We believe in providing a unique personalised learning experience and work hard to create conditions that support you throughout your programme We build capability that will help people and businesses transform and grow in the 21st century Want to study with us?