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Dragging HR 
out of 
the Dark Ages 
Mike Collins 
Head of Learning Solutions
#CIPD14 
“To identify the challenges and 
opportunities facing HR as the workplace 
changes through technological disruption.”
What 
words do 
you 
associate 
with 
Dark 
Ages HR? 
#CIPD14
Police 
Welfare 
Rules 
Process 
Bureaucratic 
Policy 
#CIPD14
#CIPD14 
Personnel to 
Human Resources 
to 
??
What should we learn from…..
What can we learn from….. 
Agility 
New Business models 
Innovation Customer buying habits 
Future focus 
Industry changes 
Competitiveness 
Leadership 
Vision 
The 
internet/technology 
Mobile 
Social Media
The Sony Corporation 2003 
World Leader in Consumer Electronics (CE) 
Tokyo HQ 
TV Audio Mobile 
phone 
Computer Cameras etc Games Semi 
conductors 
Music Movies 
Worth $130 Billion 
Over the last 10 years Sony have 
made systematic improvements in 
• Product features & Performance 
• Price Competitiveness 
• Operational Efficiency 
What would you expect their 
market value to be today? 
1.More than $200 billion 
2.Between $160b - $200b 
3.Between $130b -$160b 
4.Between $100b - $130b 
5.Between $50b - $100b 
6. Less than $50b 
MARKET VALUE $130 BILLION 
Source : Gordon Hewitt 2014
Human Resources Department 2014 
Leader in Organisational Transformation? 
HR HQ 
Recruitment L&D Talent Systems Leadership Reward 
Value to the Organisation ??? 
MARKET VALUE $130 BILLION 
Engagement 
#CIPD14
HR have made improvements to……..?? #CIPD14
What do you see DISRUPTING your organisation? 
How will this disrupt the work we do? 
#CIPD14
#CIPD14 
1)Mobile Technology 
2)Automation of Knowledge Work 
3)Internet of things 
4)The Cloud 
5)User Experience 
6)Data Analysis 
7)Learning Technologies 
8)Video 
Source : Bersin & Haberman
Example of customer behaviour / demand influencing design & user experience 
HTC now provide a 
‘selfie’ option in 
their camera 
options 
#CIPD14 stage selfie
VS 
#CIPD14
How does HR operate in this world?
DPG Developing 21st century HR professionals
Connection, Collaboration, Content & Context = CAPABILITY
Final Thought 
“The best way to predict 
the future is to create it” 
- Peter Drucker 
Will your HR department be a 
#CIPD14 
Or
Connect with me
#CIPD14
CIPD 14 Stand 305 
www.dpgplc.co.uk 
CIPD Qualifications 
Leadership & Management Solutions 
www.community.dpgplc.co.uk 
@Community_Mike 
@DPGplc

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Dragging HR out of the Dark Ages - Updated

  • 1. Dragging HR out of the Dark Ages Mike Collins Head of Learning Solutions
  • 2. #CIPD14 “To identify the challenges and opportunities facing HR as the workplace changes through technological disruption.”
  • 3. What words do you associate with Dark Ages HR? #CIPD14
  • 4. Police Welfare Rules Process Bureaucratic Policy #CIPD14
  • 5. #CIPD14 Personnel to Human Resources to ??
  • 6. What should we learn from…..
  • 7. What can we learn from….. Agility New Business models Innovation Customer buying habits Future focus Industry changes Competitiveness Leadership Vision The internet/technology Mobile Social Media
  • 8. The Sony Corporation 2003 World Leader in Consumer Electronics (CE) Tokyo HQ TV Audio Mobile phone Computer Cameras etc Games Semi conductors Music Movies Worth $130 Billion Over the last 10 years Sony have made systematic improvements in • Product features & Performance • Price Competitiveness • Operational Efficiency What would you expect their market value to be today? 1.More than $200 billion 2.Between $160b - $200b 3.Between $130b -$160b 4.Between $100b - $130b 5.Between $50b - $100b 6. Less than $50b MARKET VALUE $130 BILLION Source : Gordon Hewitt 2014
  • 9. Human Resources Department 2014 Leader in Organisational Transformation? HR HQ Recruitment L&D Talent Systems Leadership Reward Value to the Organisation ??? MARKET VALUE $130 BILLION Engagement #CIPD14
  • 10. HR have made improvements to……..?? #CIPD14
  • 11. What do you see DISRUPTING your organisation? How will this disrupt the work we do? #CIPD14
  • 12. #CIPD14 1)Mobile Technology 2)Automation of Knowledge Work 3)Internet of things 4)The Cloud 5)User Experience 6)Data Analysis 7)Learning Technologies 8)Video Source : Bersin & Haberman
  • 13. Example of customer behaviour / demand influencing design & user experience HTC now provide a ‘selfie’ option in their camera options #CIPD14 stage selfie
  • 15.
  • 16. How does HR operate in this world?
  • 17. DPG Developing 21st century HR professionals
  • 18. Connection, Collaboration, Content & Context = CAPABILITY
  • 19. Final Thought “The best way to predict the future is to create it” - Peter Drucker Will your HR department be a #CIPD14 Or
  • 22. CIPD 14 Stand 305 www.dpgplc.co.uk CIPD Qualifications Leadership & Management Solutions www.community.dpgplc.co.uk @Community_Mike @DPGplc