The News Broadcasters Association (NBA) represents private television news and current affairs broadcasters in India. It was formed by 14 leading news channels to present a unified voice to the government on matters affecting the industry. The NBA aims to create an environment where broadcasters can best serve audiences while engaging with policymakers to promote principles of democracy and freedom of expression. It has submitted codes of conduct to the government to improve broadcasting standards and ensure objectivity, neutrality, and restrictions on graphic content.