Action Research Project presentation by Jane Finnis (Culture24) from Culture24's Let's Get Real conference 2011: How to Evaluate Success Online?

2. Who
cares?

4. 1.

5. Challenge
Attention • Build Culture
Share Brands?
• Build a shared
brand around
‘stuff’?

6. 2.

7. Challenge
Constraints • What is our
shared goal?
• How do we
lead?

10. • Series of four face to face all
day workshops
• Google Analytics ‘healthchecks’
Action to fix the basics
Research • Google analytics data analysis
for 2008/09/10 and shared
Project: segments (location, brand,
June 2010 to content)
• Quantitative and qualitative
Sept 2011 analysis of Facebook, Twitter,
YouTube, Flickr
• Sector & nationwide
comparative data from Hitwise

11. Key Findings

12. Be clear
‘what’ you
are trying to
do online and
‘who’ it is for.

13. Focus your
online
investment.

14. Recognise
the value,
and the
limits, of
social media.

15. Question
whether the
web is enabling
you to reach
new audiences.

16. Standardise
methods of
reporting
online metrics
to external
stakeholders.

17. This report
recommends
10 key
things to do…

18. ..corny
but true
.