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CAN I HAVE YOUR ATTENTION?Wednesday, 21 September 2011
CAN I HAVE YOUR ATTENTION?                 A BRIEF HISTORY OF HOW WE MEASURE AUDIENCESWednesday, 21 September 2011
THE STORY                                           FRIDAY FEBRUARY 17TH 2012                                             ...
THE STORY                                           FRIDAY FEBRUARY 17TH 2012                                             ...
ATTENTIONWednesday, 21 September 2011
STORYTELLER                                AUDIENCEWednesday, 21 September 2011
STORYTELLER                                FEEDBACK                                 AUDIENCEWednesday, 21 September 2011
STORYTELLER                                FEEDBACK                                 AUDIENCEWednesday, 21 September 2011
FEEDBACKWednesday, 21 September 2011
FEEDBACK                                   =                                MONEYWednesday, 21 September 2011
FEEDBACK                                   =                                MONEY                                  ARTWedn...
FEEDBACK                                   =                                MONEY                                  ART    ...
APPLAUSE                                CHARTS                                RATINGS                                POINT...
“Just in the middle of the first Allegro there was a Passage I was sure would     please. All the listeners went into raptu...
By 1830 the claque had become an institution. The manager of a theatre or opera house was able to send an  order for any n...
A. M.                 9:00 !        -- !        !       ..!       Exact astronomical time.                 9:30 !        -...
Wednesday, 21 September 2011
Wednesday, 21 September 2011
Wednesday, 21 September 2011
Even over the few days I spent developing                  Cow Clicker, I found myself watching people                    ...
APPLAUSE                                CHARTS                                RATINGS                                POINT...
Wednesday, 21 September 2011
Wednesday, 21 September 2011
Wednesday, 21 September 2011
Wednesday, 21 September 2011
Wednesday, 21 September 2011
y                                        in M a                               106 6 TXWednesday, 21 September 2011
s                                              e   Blog                                           Gam                     ...
Wednesday, 21 September 2011
Wednesday, 21 September 2011
difference in attention between TV & GameWednesday, 21 September 2011
Then there is a pick up in activity for the finale on day seven. 77 players remained subscribed for the         week witho...
Wednesday, 21 September 2011
Wednesday, 21 September 2011
40 Seconds of Twitter Mentions                               http://www.flickr.com/photos/hepwori/5981862741/Wednesday, 21 ...
NOTHING WILL                EVER BE SIMPLE                    AGAINWednesday, 21 September 2011
Wednesday, 21 September 2011
ATTENTIONWednesday, 21 September 2011
ATTENTION                         WE HAVE ALWAYS HAD FEEDBACK LOOPSWednesday, 21 September 2011
ATTENTION               WE HAVE ALWAYS HAD FEEDBACK LOOPS          THE ‘GOLDEN AGE’ OF MASS MEDIA HAD THE WORST           ...
ATTENTION               WE HAVE ALWAYS HAD FEEDBACK LOOPS          THE ‘GOLDEN AGE’ OF MASS MEDIA HAD THE WORST           ...
ATTENTION             WE HAVE ALWAYS HAD FEEDBACK LOOPS        THE ‘GOLDEN AGE’ OF MASS MEDIA HAD THE WORST               ...
ATTENTIONWednesday, 21 September 2011
ATTENTION                     DESIGN FOR THE NEW ATTENTION PATTERNSWednesday, 21 September 2011
ATTENTION                     DESIGN FOR THE NEW ATTENTION PATTERNS                                  LIVE EVENTS          ...
ATTENTION                     DESIGN FOR THE NEW ATTENTION PATTERNSWednesday, 21 September 2011
ATTENTION                     DESIGN FOR THE NEW ATTENTION PATTERNS                               WHAT TIME OF DAY?       ...
ATTENTION                 DESIGN FOR THE NEW ATTENTION PATTERNS              FIND THE FEEDBACK LOOP THAT WORKS FOR YOUWedn...
ATTENTION                 DESIGN FOR THE NEW ATTENTION PATTERNS              FIND THE FEEDBACK LOOP THAT WORKS FOR YOU    ...
ATTENTION                 DESIGN FOR THE NEW ATTENTION PATTERNS              FIND THE FEEDBACK LOOP THAT WORKS FOR YOU    ...
ATTENTION                     THE FEEDBACK LOOP DEFINES THE STORYWednesday, 21 September 2011
THANKS!                                   @STORYTHINGS                               WWW.STORYTHINGS.COM                  ...
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Can I have your attention? A brief history of how we measure audiences by Matt Locke - Culture24 Lets Get Real Conference

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Keynote presentation by Matt Locke (Storythings.com) from Culture24's Let's Get Real conference 2011: How to Evaluate Success Online?

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Can I have your attention? A brief history of how we measure audiences by Matt Locke - Culture24 Lets Get Real Conference

  1. 1. CAN I HAVE YOUR ATTENTION?Wednesday, 21 September 2011
  2. 2. CAN I HAVE YOUR ATTENTION? A BRIEF HISTORY OF HOW WE MEASURE AUDIENCESWednesday, 21 September 2011
  3. 3. THE STORY FRIDAY FEBRUARY 17TH 2012 WWW.THESTORY.ORG.UKhttp://www.flickr.com/photos/conferencebasics/5464418752/sizes/l/in/photostream/Wednesday, 21 September 2011
  4. 4. THE STORY FRIDAY FEBRUARY 17TH 2012 WWW.THESTORY.ORG.UKhttp://www.flickr.com/photos/conferencebasics/5464418752/sizes/l/in/photostream/Wednesday, 21 September 2011
  5. 5. ATTENTIONWednesday, 21 September 2011
  6. 6. STORYTELLER AUDIENCEWednesday, 21 September 2011
  7. 7. STORYTELLER FEEDBACK AUDIENCEWednesday, 21 September 2011
  8. 8. STORYTELLER FEEDBACK AUDIENCEWednesday, 21 September 2011
  9. 9. FEEDBACKWednesday, 21 September 2011
  10. 10. FEEDBACK = MONEYWednesday, 21 September 2011
  11. 11. FEEDBACK = MONEY ARTWednesday, 21 September 2011
  12. 12. FEEDBACK = MONEY ART CHEATINGWednesday, 21 September 2011
  13. 13. APPLAUSE CHARTS RATINGS POINTS PATTERNSWednesday, 21 September 2011
  14. 14. “Just in the middle of the first Allegro there was a Passage I was sure would please. All the listeners went into raptures over it — applauded heartily. But, as when I wrote it, I was quite aware of its Effect, I introduced it once more towards the end — and it was applauded all over again.” Mozart, writing about his 1778 Paris SymphonyWednesday, 21 September 2011
  15. 15. By 1830 the claque had become an institution. The manager of a theatre or opera house was able to send an order for any number of claqueurs. These were usually under a chef de claque (leader of applause), who judged where the efforts of the claqueurs were needed and to initiate the demonstration of approval. This could take several forms. There would be commissaires ("officers/commissioner") who learned the piece by heart and called the attention of their neighbors to its good points between the acts. Rieurs (laughers) laughed loudly at the jokes. Pleureurs (criers), generally women, feigned tears, by holding their handkerchiefs to their eyes. Chatouilleurs (ticklers) kept the audience in a good humor, while bisseurs (encore-ers) simply clapped and cried "Bis! Bis!" to request encores. http://en.wikipedia.org/wiki/ClaqueWednesday, 21 September 2011
  16. 16. A. M. 9:00 ! -- ! ! ..! Exact astronomical time. 9:30 ! -- ! 10:00 ! ..! Reading of programme of Vienna and foreign news and of ! ! ! ! ! chief contents of the official press. 10:00 ! -- ! 10:30 ! ..! Local exchange quotations. 10:30 ! -- ! 11:00 ! ..! Chief contents of local daily press. 11:00 ! -- ! 11:15 ! ..! General news and finance. 11:15 ! -- ! 11:30 ! ..! Local, theatrical, and sporting news. 11:30 ! -- ! 11:45 ! ..! Vienna exchange news. 11:45 ! -- ! 12:00 ! ..! Parliamentary, provincial, and foreign news. 12:00 ! ! noon ! ..! Exact astronomical time. P. M. 12:00 ! -- ! 12:30 ! . . ! Latest general news, news, parliamentary, court, political, ! ! ! ! ! and military. 12:30 ! -- ! 1:00 ! ..! Midday exchange quotations. 1:00 ! -- ! 2:00 ! ..! Repetition of the half-days most interesting news. 2:00 ! -- ! 2:30 ! ..! Foreign telegrams and latest general news. 2:30 ! -- ! 3:00 ! ..! Parliamentary and local news. 3:00 ! -- ! 3:15 ! ..! Latest exchange reports. 3:15 ! -- ! 4:00 ! ..! Weather, parliamentary, legal, theatrical, fashion and sporting ! ! ! ! news. 4:00 ! -- ! 4:30 ! ..! Latest exchange reports and general news. 4:30 ! -- ! 6:30 ! ..! Regimental bands. 7:00 ! -- ! 8:15 ! ..! Opera. 8:15 ! (or after the first act of the opera). . ! Exchange news from New York, Frankfurt, Paris, Berlin, ! ! ! ! ! London, and other business centers. 8:30 ! -- ! 9:30 ! ..! Opera.Wednesday, 21 September 2011
  17. 17. Wednesday, 21 September 2011
  18. 18. Wednesday, 21 September 2011
  19. 19. Wednesday, 21 September 2011
  20. 20. Even over the few days I spent developing Cow Clicker, I found myself watching people play, listening to feedback, and imagining changes. I "listened to my players" and made enhancements far beyond what was reasonable for a work of carpentry or a simple parody. Its hard for me to express the compulsion and self-loathing that have accompanied the apparently trivial creation of this little theory-cum-parody gameWednesday, 21 September 2011
  21. 21. APPLAUSE CHARTS RATINGS POINTS PATTERNSWednesday, 21 September 2011
  22. 22. Wednesday, 21 September 2011
  23. 23. Wednesday, 21 September 2011
  24. 24. Wednesday, 21 September 2011
  25. 25. Wednesday, 21 September 2011
  26. 26. Wednesday, 21 September 2011
  27. 27. y in M a 106 6 TXWednesday, 21 September 2011
  28. 28. s e Blog Gam ws on RevieWednesday, 21 September 2011
  29. 29. Wednesday, 21 September 2011
  30. 30. Wednesday, 21 September 2011
  31. 31. difference in attention between TV & GameWednesday, 21 September 2011
  32. 32. Then there is a pick up in activity for the finale on day seven. 77 players remained subscribed for the week without sending any messages in to ivy. The next graph shows when people sent messages in two hourly segments. The blue bars show outbound messages. The red bars show inbound messages. 7Wednesday, 21 September 2011
  33. 33. Wednesday, 21 September 2011
  34. 34. Wednesday, 21 September 2011
  35. 35. 40 Seconds of Twitter Mentions http://www.flickr.com/photos/hepwori/5981862741/Wednesday, 21 September 2011
  36. 36. NOTHING WILL EVER BE SIMPLE AGAINWednesday, 21 September 2011
  37. 37. Wednesday, 21 September 2011
  38. 38. ATTENTIONWednesday, 21 September 2011
  39. 39. ATTENTION WE HAVE ALWAYS HAD FEEDBACK LOOPSWednesday, 21 September 2011
  40. 40. ATTENTION WE HAVE ALWAYS HAD FEEDBACK LOOPS THE ‘GOLDEN AGE’ OF MASS MEDIA HAD THE WORST FEEDBACK LOOPSWednesday, 21 September 2011
  41. 41. ATTENTION WE HAVE ALWAYS HAD FEEDBACK LOOPS THE ‘GOLDEN AGE’ OF MASS MEDIA HAD THE WORST FEEDBACK LOOPS WE ARE NOW BACK IN THE CROWDWednesday, 21 September 2011
  42. 42. ATTENTION WE HAVE ALWAYS HAD FEEDBACK LOOPS THE ‘GOLDEN AGE’ OF MASS MEDIA HAD THE WORST FEEDBACK LOOPS WE ARE NOW BACK IN THE CROWD THERE IS NO AGREEMENT ON WHAT LOOPS WORK NOWWednesday, 21 September 2011
  43. 43. ATTENTIONWednesday, 21 September 2011
  44. 44. ATTENTION DESIGN FOR THE NEW ATTENTION PATTERNSWednesday, 21 September 2011
  45. 45. ATTENTION DESIGN FOR THE NEW ATTENTION PATTERNS LIVE EVENTS CULT BINGES CAMPAIGNS ASYNCHRONOUS SNACKING FLOCKINGWednesday, 21 September 2011
  46. 46. ATTENTION DESIGN FOR THE NEW ATTENTION PATTERNSWednesday, 21 September 2011
  47. 47. ATTENTION DESIGN FOR THE NEW ATTENTION PATTERNS WHAT TIME OF DAY? ALONE OR SOCIAL? SHORT OR LONG? HOME OR MOBILE? SYNCHRONOUS OR ASYNCHRONOUS?Wednesday, 21 September 2011
  48. 48. ATTENTION DESIGN FOR THE NEW ATTENTION PATTERNS FIND THE FEEDBACK LOOP THAT WORKS FOR YOUWednesday, 21 September 2011
  49. 49. ATTENTION DESIGN FOR THE NEW ATTENTION PATTERNS FIND THE FEEDBACK LOOP THAT WORKS FOR YOU IS IT APPLAUSE? CHARTS? RATINGS? POINTS?Wednesday, 21 September 2011
  50. 50. ATTENTION DESIGN FOR THE NEW ATTENTION PATTERNS FIND THE FEEDBACK LOOP THAT WORKS FOR YOU IS IT APPLAUSE? CHARTS? RATINGS? POINTS? OR SOMETHING NO-ONE HAS INVENTED YET?Wednesday, 21 September 2011
  51. 51. ATTENTION THE FEEDBACK LOOP DEFINES THE STORYWednesday, 21 September 2011
  52. 52. THANKS! @STORYTHINGS WWW.STORYTHINGS.COM MATT@STORYTHINGS.COMWednesday, 21 September 2011

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