Getting Real: Implications from the Action Research Project by Jane Finnis - Culture24 Lets Get Real conference

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Action Research Project presentation by Jane Finnis (Culture24) from Culture24's Let's Get Real conference 2011: How to Evaluate Success Online?

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Getting Real: Implications from the Action Research Project by Jane Finnis - Culture24 Lets Get Real conference

  1. 1. Whocares?
  2. 2. 1.
  3. 3. ChallengeAttention • Build CultureShare Brands? • Build a shared brand around ‘stuff’?
  4. 4. 2.
  5. 5. ChallengeConstraints • What is our shared goal? • How do we lead?
  6. 6. • Series of four face to face all day workshops • Google Analytics ‘healthchecks’Action to fix the basicsResearch • Google analytics data analysis for 2008/09/10 and sharedProject: segments (location, brand,June 2010 to content) • Quantitative and qualitativeSept 2011 analysis of Facebook, Twitter, YouTube, Flickr • Sector & nationwide comparative data from Hitwise
  7. 7. Key Findings
  8. 8. Be clear‘what’ youare trying todo online and‘who’ it is for.
  9. 9. Focus youronlineinvestment.
  10. 10. Recognisethe value,and thelimits, ofsocial media.
  11. 11. Questionwhether theweb is enablingyou to reachnew audiences.
  12. 12. Standardisemethods ofreportingonline metricsto externalstakeholders.
  13. 13. This reportrecommends10 keythings to do…
  14. 14. ..cornybut true.

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