1. Jorge Cruz
04/24/2012
Visit us at: http://soccerfans12.blogspot.ca/

2.  Better description of service/ product
 Reaches a broader target market
 Stronger marketing strategy
 Low cost

4.  Newsworthy
 History
 Many fans
 Personal interest

5.  Busy life style
 Loves soccer
 Does not have any
time to sit and watch
games.

6.  Goal time begins
 More goals
 Let’s not forget women’s soccer
 Old school goals
 History of Maradona
 History of FIFA
 The new Maradona
 A Legend Jorge el Magico Gonzalez
 Recent games
 Champions league
 World cup winners

10.  Time on site
fluctuated
 Different traffic types
 Low page visits

11.  Not many followers
 Following 30
 Twitter user 10,000

12.  38 page likes
 600 total reached
 25 talking about the
page and posts

14.  Visits: slowly increased from day to day
 Traffic types: Facebook, Twitter, Reddit
 Time on site: fluctuated between weeks
 Bounce rate kept increasing

15.  Constant blog posts
 Tags placed properly
 Current information

16.  Importance of insights
 Constant posting
 Weekly total reached

17.  Constant updates
 Interact with other pages
 Have links posted to create awareness

18.  Have to tweet regularly to increase followers
 Followed other accounts
 Display links to attract followers

19.  Tweet Regularly
 Re-tweet
 Mention other twitter accounts

21.  Website: there is no plans for a website
 Blog: No changes will be made
 Search Engine Optimization Strategies (SEO):
use key words in every blog post.

22.  Pay- Per-Click ads: these ads will
appear on Google and Yahoo.
 Cost per click: $0.50 cents
 Keywords: Soccer, Goals, World
Cup, Champions League, soccer
games

23.  Display ads:
 Top 10 websites:
 FIFA
 ESPN
 Champions League
 YouTube
 NBC Sports
 Toronto sun (sports section)
 CBC
 Yahoo Sports
 Fox Sports
 CBS Sports

24.  Social Media: a campaign will run to create
awareness.
 Affiliate Marketing: it does not apply.

25.  Mobile marketing
 Social feeds
 Videos

27.  Blog: portrays great interaction within posts.
 PPC: great to create awareness through various sites
 Display Ads: creates a visual for intended market
 Social Media: keeping up to date with current trends
 Mobile Marketing: keeping new trend functional.