Denver Broncos<br />Online Strategy Proposal<br />By: Lisa Thompson, NMDL Spring 2011<br />
Overview<br /><ul><li>Began in 1960
Stadium: Invesco Field at Mile High
Over 75,000 fans at the games and millions at home</li></li></ul><li>Theme:“Bleeding Orange and Blue”<br /><ul><li>Two col...
Fans bleed the colors of their favorite football team, live by them and always believe in them</li></li></ul><li>Overview<...
Season record
Marketing to other companies </li></ul>Goals:<br /><ul><li>Move forward in social media
Sharing more information to fans
Get involved more in the community
Help players keep a positive image
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Denver Broncos

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My NMDL Spring 2011 Presentation on the Denver Broncos

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Denver Broncos

  1. 1. Denver Broncos<br />Online Strategy Proposal<br />By: Lisa Thompson, NMDL Spring 2011<br />
  2. 2. Overview<br /><ul><li>Began in 1960
  3. 3. Stadium: Invesco Field at Mile High
  4. 4. Over 75,000 fans at the games and millions at home</li></li></ul><li>Theme:“Bleeding Orange and Blue”<br /><ul><li>Two colors to associate with the Broncos
  5. 5. Fans bleed the colors of their favorite football team, live by them and always believe in them</li></li></ul><li>Overview<br />Challenges:<br /><ul><li>Reputations
  6. 6. Season record
  7. 7. Marketing to other companies </li></ul>Goals:<br /><ul><li>Move forward in social media
  8. 8. Sharing more information to fans
  9. 9. Get involved more in the community
  10. 10. Help players keep a positive image
  11. 11. Adding fans to each of the social media parts</li></li></ul><li>Current: <br />Upgrade Current<br />Using Social Media<br />Keep doing:<br /><ul><li>YouTube, Newsletter and mobile device</li></ul>Blog:<br /><ul><li>Add Blog from fan and quarterback</li></ul>Facebook:<br /><ul><li>Link more news from all parts of the Broncos
  12. 12. Add 100,000 fans in timeline</li></ul>Twitter:<br /><ul><li>Using different accounts:
  13. 13. Denver Broncos main
  14. 14. Players
  15. 15. Community Relations Coordinator</li></ul>Also: Blogs, Newsletter, and Mobile Device<br />
  16. 16. Add:<br />Apply:<br />Using Social Media<br />Groupon:<br /><ul><li>Give coupons out for games, merchandise and promote products</li></ul>Foursquare:<br /><ul><li>Checking into the stadium or other areas that promote the Broncos</li></li></ul><li>Using Players to Promote Broncos<br />Using main players: Quarterback Tim Tebow, Cornerback Champ Bailey, Wide and Receiver Brandon Lloyd <br /><ul><li>Keep positive image
  17. 17. Twitter accounts, blogs and being active in the community
  18. 18. Will help with success of campaign</li></li></ul><li>Evaluate Success<br /><ul><li> Audience:
  19. 19. By number of fans
  20. 20. Followers
  21. 21. Subscribers
  22. 22. Readers
  23. 23. Conversions:
  24. 24. Using ROI Measurement (return to investment)
  25. 25. Blog interaction.
  26. 26. By comments and interaction with readers by responding.
  27. 27. Engagement:
  28. 28. User comments, likes, check-in, coupons printed
  29. 29. DMs on Twitter, mentions, RTs
  30. 30. Web Traffic:
  31. 31. Available from your site tracking system using Google Analytics
  32. 32. How many visitors to your website came from each platform.</li></li></ul><li>Keywords for SEO<br /><ul><li>Keywords:
  33. 33. Denver Broncos
  34. 34. Bleeding Orange and Blue
  35. 35. NFL
  36. 36. John Elway
  37. 37. Bronco Community</li></li></ul><li>Timeline<br />Budget<br />Suggested Timeline and Budget<br /><ul><li>    $300,000 for advertisements, revamping of things and keeping current items
  38. 38. Maintenance, Staff, Merchandise and Advertisement.
  39. 39. August 2011-January 2012
  40. 40. Monthly checking during the year campaign is very important.
  41. 41. Making sure everything is meeting goals and if not making changes</li>

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