Social Media in the Tourism Industry          B A L LY W H O I N T E R A C T I V E
Average Person + Social Media + Travel How do people make use of social media when planning a trip or traveling?    Shar...
Strategies for Engaging with Your Audience Need exposure? A few options to consider:    Informative website    Strong s...
Informative Website Continuously updated with fresh content    A blog is a great way to share information to those     l...
Strong Social Presence Great platforms to consider: Twitter & Facebook    Great ways to share promotions, update inquiri...
Interaction on Review Sites Make sure to claim your business on review sites    This will allow you to receive notificat...
Interaction on Review Sites Promote positive guest feedback by telling your patrons where to leave friendly comments    ...
Interaction on Review Sites Turn a negative review into a positive one    Respond by:        Addressing the issue and t...
Email Newsletters Create relevant email newsletters    Ask them to sign up for the newsletter        Offer promotions t...
Coupons and Promotions Consider offering incentives    Groupon deals    Living Social deals    Promotions listed on yo...
Photo and Video Sharing In addition to your own professionally done videos and photos, encourage visitors to post theirs ...
Monitoring What People Say Free ways to monitor what’s being said about your brand:      http://www.socialmention.com/  ...
Monitoring Competition Check commonly used review sites for your industry and search for your competition    Learn what ...
End Results Make your brand easier to find Get feedback that can help improve your   business Build trust by making you...
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Social media & tourism

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Social media & tourism

  1. 1. Social Media in the Tourism Industry B A L LY W H O I N T E R A C T I V E
  2. 2. Average Person + Social Media + Travel How do people make use of social media when planning a trip or traveling?  Sharing advice/promotions for travel  Researching the experience of others  Describing travel plans to friends and family
  3. 3. Strategies for Engaging with Your Audience Need exposure? A few options to consider:  Informative website  Strong social presence  Interaction on review sites  Email newsletters  Coupons and promotions  Photo and Video Sharing
  4. 4. Informative Website Continuously updated with fresh content  A blog is a great way to share information to those looking for details about your business SEO-friendly  Using competitive keywords makes finding you a lot easier--consider creating an SEO strategy Google Adwords  Try placing ads on Google to encourage visitors to your site
  5. 5. Strong Social Presence Great platforms to consider: Twitter & Facebook  Great ways to share promotions, update inquiring minds about improvements, and interact with current and potential customers.
  6. 6. Interaction on Review Sites Make sure to claim your business on review sites  This will allow you to receive notifications when new reviews are submitted so that you can respond quickly  Also allows you to interact with reviewers as your business
  7. 7. Interaction on Review Sites Promote positive guest feedback by telling your patrons where to leave friendly comments  Let them know which review site to leave their comments on, especially if they’ve had a good stay  Thank those who leave positive comments on the review site by responding to them directly
  8. 8. Interaction on Review Sites Turn a negative review into a positive one  Respond by:  Addressing the issue and taking responsibility  Clearing up any misunderstandings without getting defensive  Inviting the reviewer back at a discount and impressing them End goal: inspire them to leave a more favorable review
  9. 9. Email Newsletters Create relevant email newsletters  Ask them to sign up for the newsletter  Offer promotions to retain past customers  Offer promotions to bring in new customers  Promote amenities that differentiate you from your competition
  10. 10. Coupons and Promotions Consider offering incentives  Groupon deals  Living Social deals  Promotions listed on your website encouraging visitors to book their accommodations with you
  11. 11. Photo and Video Sharing In addition to your own professionally done videos and photos, encourage visitors to post theirs as well Feature them on your site, your YouTube account of Flickr
  12. 12. Monitoring What People Say Free ways to monitor what’s being said about your brand:  http://www.socialmention.com/  http://www.blogpulse.com/  http://www.google.com/alerts  http://search.twitter.com
  13. 13. Monitoring Competition Check commonly used review sites for your industry and search for your competition  Learn what they are doing that gives them an advantage  Find out what people like and dislike about them, and use these observations to improve your business
  14. 14. End Results Make your brand easier to find Get feedback that can help improve your business Build trust by making your business more familiar Grow your reputation Reduce traditional marketing costNitsa DeVore

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