Create a Richer Experience &
Drive Conversions with Crown's
ExactTarget-Hybris Connector
Presented by Crown Partners
•  Out of the box, hybris includes a
default welcome email template
that can’t be modified or
updated by marketers without...
•  Highly read and acted upon
•  Drive customer engagement
•  Fuel ongoing loyalty
Why Worry About Welcome?
•  Customization
•  Personalization
•  Integration
•  Analytics
How The Connector Helps
•  Simplicity
•  Installs your needed assets
•  8 Easy steps
The Connector Itself
•  Set the tone for your program
and what subscribers can
expect by signing up for it.
Best Practices For Welcome
•  Ask new subscribers to update
or complete message
preferences in the welcome
email
•  Ask for preferences and gather
ad...
•  Include a first purchase
incentive discount to new email
subscribers
•  Make sure that offer is EASY to
redeem
Best Pra...
•  A/B Test
•  Timing
•  Offer versus no offer
Best Practices For Welcome
- John Ruskin
“What we think or what we
know or what we believe is, in
the end, of little consequence,
The only consequenc...
Create a Richer Experience & Drive Conversions with Welcome Emails
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Create a Richer Experience & Drive Conversions with Welcome Emails

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Laurence Rothman, Senior ExactTarget Strategist at Crown shares welcome email best practices and provides a solution for ExactTarget and hybris customers.

Published in: Technology, Business
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Create a Richer Experience & Drive Conversions with Welcome Emails

  1. 1. Create a Richer Experience & Drive Conversions with Crown's ExactTarget-Hybris Connector Presented by Crown Partners
  2. 2. •  Out of the box, hybris includes a default welcome email template that can’t be modified or updated by marketers without learning hybris. •  With Crown’s ExactTarget-hybris Connector, ExactTarget users can create custom welcome email templates in ExactTarget and personalize them based on subscriber attributes. What Is The Connector?
  3. 3. •  Highly read and acted upon •  Drive customer engagement •  Fuel ongoing loyalty Why Worry About Welcome?
  4. 4. •  Customization •  Personalization •  Integration •  Analytics How The Connector Helps
  5. 5. •  Simplicity •  Installs your needed assets •  8 Easy steps The Connector Itself
  6. 6. •  Set the tone for your program and what subscribers can expect by signing up for it. Best Practices For Welcome
  7. 7. •  Ask new subscribers to update or complete message preferences in the welcome email •  Ask for preferences and gather additional insights, then leverage and market to your data Best Practices For Welcome
  8. 8. •  Include a first purchase incentive discount to new email subscribers •  Make sure that offer is EASY to redeem Best Practices For Welcome
  9. 9. •  A/B Test •  Timing •  Offer versus no offer Best Practices For Welcome
  10. 10. - John Ruskin “What we think or what we know or what we believe is, in the end, of little consequence, The only consequence is what we do”
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