4th lesson of the easy trainning for musicians: how to design a website at the Amsterdam Conservatorium. www.creativesocialedia.eu

1. CVA Web cursus
Day 4
Customize your site and think about a
social media strategy

2. Adding videos
To quickly embed a YouTube video, simply copy the video’s URL from your
web browser’s address bar
Paste it on a line by itself in your post/page editor (make sure that it is not hyperlinked):
while viewing the video:
Copyright
www.creativesocialmedia.eu

3. To customize the video’s size and settings, use a shortcode. You can do this by
copying the video URL:
Then create a shortcode using the format below. Be sure to replace the URL
listed here with the URL of your video, and the code is on a line by itself.
[youtube=http://www.youtube.com/watch?v=JaNH56Vpg-A]
Video Customization Options
You can specify the width and height of the embedded video by
adding &w=... or &w=...&h=...to the shortcode. It will automatically adapt to
your theme’s content length and give you preferred dimensions.
You can disable related videos by appending &rel=0.
For example, this shortcode:
[youtube=http://www.youtube.com/watch?v=JaNH56VpgA&w=640&h=385]
Copyright
www.creativesocialmedia.eu

4. 1. Add the url
2. Preview and save it

6. http://www.youtube.com/watch?feature=player_embedded&v=Cqxo8dR33JE
[youtube=http://www.youtube.com/watch?v=Cqxo8dR33JE&w=250&h=250]

7. Preview it
Customize your video with the [youtube] code

8. And this is how it looks!
You can center it, or aligne it to the left, right
and add some text or other objects

9. Widgets

10. SEO
• consistently publish useful, original posts
• promote your blog in intelligent ways to people
who are looking for information about your topic.
• The more traffic your blog receives the higher it
will climb in Google’s results.
• WordPress.com has great SEO right out of the
box — you don’t have to do anything extra. In
fact, WordPress takes care of 80-90 percent of
the mechanics of SEO for you.

11. Seo guide from Google
• http://static.googleusercontent.com/external_
content/untrusted_dlcp/www.google.com/en/
us/webmasters/docs/search-engineoptimization-starter-guide.pdf
• I’ll upload it in our Google+ Community

12. Small Social Media Plan
Listen
Adjust
Track and
Measure
Marketing
Strategies
YOU
Implement
Tools
Target
Audience
Content

13. And now you...

14. http://susanmcalpine.wordpress.com/

15. http://talstrauss.wordpress.com/

16. http://lennarttriesschijn.wordpress.com/blog/

17. http://richardhechang.wordpress.com/

18. http://navidniknejad.wordpress.com/

19. http://thenewcontemporarymusic.wordpress.com

20. http://elinewelle.wordpress.com/bio/

21. (Aniek Schuitemaker)
http://sweeoostzeetournee.wordpress.com/

22. And now me...

23. Would you give me your feedback?
Did you like the course?
What did you like the most?
What could be better?
In one sentence, tell me how did I do it?
David...
• Would you share this in our Community or
send it to me via email if I may use it in my
blog?
•
•
•
•