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Making work. UCD Lecture, Roisin Markham
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Making work. UCD Lecture, Roisin Markham

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Creative ideas… ...

Creative ideas…
are just that unless you can make them happen.
CreativeDynamix @ the intersection of Arts | Enterprise | Community in modern Ireland.
A conversation in cultural enterprise with MA members in Cultural Policy and Arts Management UCD, February 2011

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Making work. UCD Lecture, Roisin Markham Presentation Transcript

  • 1. “Creative ideas…
    are just that unless you can make them happen”
    Making work.
    Roisin Markham, CreativeDynamix @ the intersection of
    Arts | Enterprise | Community
    in modern Ireland.
    A conversation in cultural enterprise with MA members in Cultural Policy and Arts Management UCD, February 2011
  • 2. Where do you find work?
    …I make it
  • 3. CreativeDynamix
    My creative practice
    • Explore
    • 4. Research
    • 5. Communicate
    • 6. Solve
    • 7. Devise
    • 8. Create
    • 9. Engage
    • 10. Teach
    • 11. Develop
    • 12. Make
    • 13. Celebrate
    • 14. Publish
    with
    • corporate teams,
    • 15. enterprise networks,
    • 16. entrepreneurs,
    • 17. not for profit organisations,
    • 18. community groups
    • 19. 1:1
    • 20. personal work
  • CreativeDynamix
    My creative practice
    Collaboration @relevance of creativity and art in our lives.
    explore how an artist can bring creativity to more people
  • 21. What my art is about…
    http://creativedynamic.blogspot.com/
    http://ballygarrettartstudio.blogspot.com/
  • 22. CreativeDynamix
    My creative practice
    Collaboration @relevance of creativity and art in our lives.
    explore how an artist can bring creativity to more people
    2010: How artists are relevant in society?
    Can art get people back to work?
    How can artists facilitate the creative entrepreneur?
  • 23. CreativeDynamix
    My creative practice
    Collaboration @relevance of creativity and art in our lives.
    explore how an artist can bring creativity to more people
    What is the role of artists in times of harsh economic realities?
    Creativity for self expression, learning, growth and exploration.
    Creating authentic spaces for solving and celebrating complex issues.
  • 24. Projects in progress
    Westmeath Women in Business Network
    Waterford Family Resource Centre
    After school art program, Gorey ET N.S.
    Wexford Childcare Loch Garman Seminar
    Lucan Festival 2011
    1:1 clients
    Personal projects: Legacy, in beta, Labyrinth
    Strategic planning • Networking skills • Change & celebration • Arts education • Health & well being • Schools & family access to the arts • illuminating personal pathways
  • 25. CreativeDynamix
    My creative practice
    Collaboration @relevance of creativity and art in our lives.
    explore how an artist can bring creativity to more people
    What is the role of creativity and artists in times of harsh economic realities? Creativity for self expression, learning, growth and exploration. Creating authentic spaces for solving and celebrating complex issues.
    2010: How artists are relevant in today society? Can art get people back to work? How can artists facilitate the creative entrepreneur?
    …make my arts practice relevant to society, make interesting work, make collaboration the work, the art and symmetry of getting people involved. Taking a broad approach to what art is.
    The core starting point being art is the realisation of creative thought.
  • 26.
  • 27. What does being an artist mean?
    TRUE or FALSE
    I am creative
    I’m in it for the money
    I am self employed
    I don’t need business skills
    I only produce beautiful things
    I will be discovered
    I will be famous
    Being creative is enough
  • 28. When I paint the world stops there is only the paint & canvas, colour, paint brush… and me.
    Why being creative is not enough.
  • 29. …is sales a bad word in the arts?
    Funding
    Sales
    Cash flow
    What is success to an artist?
  • 30. Before getting to do any creative project I will already have
    Built a relationship; conversations, social media, phone calls, meetings
    Listened to the clients needs
    Collaborated
    Established desired outcomes
    Written a proposal
    Developed a budget
    Advised on funding strategy
    Negotiated prices
    Compromised
  • 31. Exhibition at the Wexford Fringe 2010
    Test training and enterprise element for in beta project
    Find a suitable location
    Fund materials, framing, PR, time
    Moving ideas to reality
  • 32. Making ideas happen
    Making work
    Finishing pieces
    Funding
    Framing
    Hanging
    Marketing
    Opening night
    Sales
    Events
  • 33. Funding strategies
    Approach 6 people: 3 clients, 3 known potential clients
    The strategy:
    • a donation towards the costs
    • 34. purchasing a voucher, €100+ which can be redeemed towards a piece of my Art over the next two years
    • 35. purchasing a piece of my art before the show at patronage rates; prices for work at the show range between €150 - €1,500. The work will be at a Dublin based framer next week or online from Friday
    TARGET: €1,200
    Result: €1,550
    2 others on hearing the ‘story’ offered funds
  • 36. Moving ideas to reality
  • 37.
  • 38. CreativeDynamix
    My creative practice
    Creativity in your context.
    My business grew by 30%in 2010.
    15 new clients, 24 new projects
    10 projects with existing clients,
    Produced & exhibited a new body of personal work.
    Placed on Wexford County Council Community Artist Panel.
    Named as a Project Leader and associate by Blue Drum.
    Developed social media presence.
    2011 February
    project work 5 new clients, 3 existing clients 5 advanced proposals, 3 pipeline projectsweekly 1:1 clients.
  • 39. CreativeDynamix
    My creative practice
    • Explore
    • 40. Research
    • 41. Communicate
    • 42. Solve
    • 43. Devise
    • 44. Create
    • 45. Engage
    • 46. Teach
    • 47. Develop
    • 48. Make
    • 49. Celebrate
    • 50. Publish
    with
    • corporate teams,
    • 51. enterprise networks,
    • 52. entrepreneurs,
    • 53. not for profit organisations,
    • 54. community groups
    • 55. 1:1
    • 56. personal work