Making work. UCD Lecture, Roisin Markham

“Creative ideas…
are just that unless you can make them happen”
Making work.
Roisin Markham, CreativeDynamix @ the intersection of
Arts | Enterprise | Community
in modern Ireland.
A conversation in cultural enterprise with MA members in Cultural Policy and Arts Management UCD, February 2011

Where do you find work?
…I make it

CreativeDynamix
My creative practice
Explore
Research
Communicate
Solve
Devise
Create
Engage
Teach
Develop
Make
Celebrate
Publish
with
corporate teams,
enterprise networks,
entrepreneurs,
not for profit organisations,
community groups
1:1
personal work

CreativeDynamix
Collaboration @relevance of creativity and art in our lives.
explore how an artist can bring creativity to more people

What my art is about…
http://creativedynamic.blogspot.com/
http://ballygarrettartstudio.blogspot.com/

CreativeDynamix
2010: How artists are relevant in society?
Can art get people back to work?
How can artists facilitate the creative entrepreneur?

CreativeDynamix
What is the role of artists in times of harsh economic realities?
Creativity for self expression, learning, growth and exploration.
Creating authentic spaces for solving and celebrating complex issues.

Projects in progress
Westmeath Women in Business Network
Waterford Family Resource Centre
After school art program, Gorey ET N.S.
Wexford Childcare Loch Garman Seminar
Lucan Festival 2011
1:1 clients
Personal projects: Legacy, in beta, Labyrinth
Strategic planning • Networking skills • Change & celebration • Arts education • Health & well being • Schools & family access to the arts • illuminating personal pathways

CreativeDynamix
What is the role of creativity and artists in times of harsh economic realities? Creativity for self expression, learning, growth and exploration. Creating authentic spaces for solving and celebrating complex issues.
2010: How artists are relevant in today society? Can art get people back to work? How can artists facilitate the creative entrepreneur?
…make my arts practice relevant to society, make interesting work, make collaboration the work, the art and symmetry of getting people involved. Taking a broad approach to what art is.
The core starting point being art is the realisation of creative thought.

What does being an artist mean?
TRUE or FALSE
I am creative
I’m in it for the money
I am self employed
I don’t need business skills
I only produce beautiful things
I will be discovered
I will be famous
Being creative is enough

When I paint the world stops there is only the paint & canvas, colour, paint brush… and me.
Why being creative is not enough.

…is sales a bad word in the arts?
Funding
Sales
Cash flow
What is success to an artist?

Before getting to do any creative project I will already have
Built a relationship; conversations, social media, phone calls, meetings
Listened to the clients needs
Collaborated
Established desired outcomes
Written a proposal
Developed a budget
Advised on funding strategy
Negotiated prices
Compromised

Exhibition at the Wexford Fringe 2010
Test training and enterprise element for in beta project
Find a suitable location
Fund materials, framing, PR, time
Moving ideas to reality

Making ideas happen
Making work
Finishing pieces
Funding
Framing
Hanging
Marketing
Opening night
Sales
Events

Funding strategies
Approach 6 people: 3 clients, 3 known potential clients
The strategy:
a donation towards the costs
purchasing a voucher, €100+ which can be redeemed towards a piece of my Art over the next two years
purchasing a piece of my art before the show at patronage rates; prices for work at the show range between €150 - €1,500. The work will be at a Dublin based framer next week or online from Friday
TARGET: €1,200
Result: €1,550
2 others on hearing the ‘story’ offered funds

Moving ideas to reality

CreativeDynamix
Creativity in your context.
My business grew by 30%in 2010.
15 new clients, 24 new projects
10 projects with existing clients,
Produced & exhibited a new body of personal work.
Placed on Wexford County Council Community Artist Panel.
Named as a Project Leader and associate by Blue Drum.
Developed social media presence.
2011 February
project work 5 new clients, 3 existing clients 5 advanced proposals, 3 pipeline projectsweekly 1:1 clients.

CreativeDynamix
Explore
Research
Communicate
Solve
Devise
Create
Engage
Teach
Develop
Make
Celebrate
Publish
with
corporate teams,
enterprise networks,
entrepreneurs,
not for profit organisations,
community groups
1:1
personal work

http://creativedynamic.blogspot.com	23
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Making work. UCD Lecture, Roisin Markham

by Roisin Markham on Mar 07, 2011

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