Corporate Real Estate Author: Coralie Clément April 2009 RE Objectives & Strategic Framework Key Factors influencing in the Workplace Conclusion RE Strategies & Approach

RE Objectives & Strategic Framework RE Objectives: Maximize the wealth of the shareholders Enhance Employee productivity Create flexible environment to allow the employee to work anytime, anywhere Reduce workplace costs Revenue Growth Increase Innovation Increase Employee Satisfaction Provide Environment that supports the Sale Profitability Growth

RE Objectives:

Enhance Employee productivity

Create flexible environment to allow

the employee to work anytime, anywhere

Reduce workplace costs

Increase Innovation

Increase Employee Satisfaction

Provide Environment that supports

the Sale

RE Corporate Objectives & Strategic Framework Corporate Real Estate Management as a Part of the Firm’s Strategic Framework by Lindholm : Maximize the wealth of the shareholders Business Strategy Added Value to firm Vision, Mission Operating decision Value adding attributes of CREM Other Functional Strategies Real Estate Strategy Asset Management FM Property Management

Corporate Real Estate Management as a Part of the Firm’s Strategic Framework by Lindholm :

RE Strategies & Approach RE Strategies: Workplace Strategy Innovations Outsourcing Strategy Competitive Pricing Strategy Development of Employee workplace Services Optimization of the Portfolio / Disposal Strategies

RE Strategies:

Workplace Strategy Innovations

Outsourcing Strategy

Competitive Pricing Strategy

Development of Employee workplace Services

Optimization of the Portfolio / Disposal Strategies

RE Strategies & Approach What should you do to adopt the right approach in order to implement your RE strategies: Define comprehensive targets in terms of savings & performance Invest in Technology Adapt your RE team structure Adopt a Marketing Campaign to promote RE changes Ensure that your RE team leads by example Do not minimize cultural barriers, CHANGE MANAGEMENT is a Critical Success Factor

What should you do to adopt the right approach in order to implement your RE strategies:

Define comprehensive targets in terms of savings & performance

Invest in Technology

Adapt your RE team structure

Adopt a Marketing Campaign to promote RE changes

Ensure that your RE team leads by example

Do not minimize cultural barriers,

CHANGE MANAGEMENT is a Critical Success Factor

Critical Influences that impact behaviour in the Workplace: Key Factors influencing in the Workplace Organizational Goals And Expectations Employee Behaviours Vision & Mission Culture Organizational Structure Autonomy & Authority Rewards & Consequences Technology Communications Physical Workplace Core Values Image Compensation Performance Management Knowledge Management Business Process Leadership Behaviour © 2002 Diane Stegmeier.

Critical Influences that impact behaviour in the Workplace:

Corporate RE can help their companies respond and prosper in these difficult times. To do so, the RE team must have clear objectives and must establish the Best In Class solutions for the workforce and the portfolio as a whole. A critical success factor is to develop & implement an explicit change-management strategy. Workplace change can be disruptive and threatening to organizations. Consequently, you must adopt a comprehensive set of change-management tactics aimed at garnering business unit acceptance & support . Conclusion

Corporate RE can help their companies respond and prosper in these difficult times.

To do so, the RE team must have clear objectives and must establish the Best In Class solutions for the workforce and the portfolio as a whole.

A critical success factor is to develop & implement an explicit change-management strategy. Workplace change can be disruptive and threatening to organizations. Consequently, you must adopt a comprehensive

set of change-management tactics aimed at

garnering business unit acceptance & support .

References Innovations in Office Design - ”The critical influence approach to effective Work environments” by Diane Steigmeier 2008 Inside Gartner group this week vol.XVII #7 CoreNet The Leader March/April 2009 “ Measuring the Added Value of Corporate Real Estate Management” by Anna-Liisa Lindholm & Karen M.Gibler 2006