1. 14 STATS & QUOTES
That Should Influence Your Communications Program
ContentMarketing,
SocialMedia
&DigitalPr

2. 1 2
B2Bcompanies that blog
generate
67%more
leadsper month than those
who do not blog.
quote stat
(Hubspot)
Stop writing about everything.
So many brands create content and try to
cover everything, instead of focusing on the
corenichethat they can position
themselves as an expert around.
– Joe Pulizzi, founder Content Marketing Institute

3. 3 4stat quote
Content marketing costs
62% lessthan traditional
marketing and generates about
3times as many leads.
(Demand Metric)
We’re all publishers
now, and the more
we publish, the more
valuable connections
we’ll make.
~ Pete Cashmore, Founder of Mashable

4. 5 6stat stat
(Top Rank 2)
78% of CMOs
think custom content is the
future of marketing. Yet 55% of
brands do not have a dedicated
content director.
LinkedIn is now responsible
for a staggering 64%
of all visits from social media
channels to corporate websites.
(CMO.com)

5. 7 quote
~ Vanessa Fox, Marketing in the Age of Google:
Your Online Strategy IS Your Business Strategy
You can’t control your branding
message in any case because
your customers are already
talking about you online.
The best you can do is to
participate.
Not participating in the
conversation is a loud
statement of its own
to your customer base...

6. 9
(Brandwatch)(Forrester Research Inc)
100%of business
decision-makers use
socialmediafor work purposes.
97% of major brands
tweeted in 2013,
up from 90% in 2012.
stat stat8

7. 1 out of every 4 minutes
onlineis spent on forums and
social networks.
10 11
Social media isn’t the end-all-
be-all, but it offers marketeers
unparalleled opportunity to
participate in relevant ways. It’s
a high-powerengine on the
larger marketing ship.
(Experian Marketing Services)~ Matt Dickman, MSLGROUP
quote stat

8. 12
51% of journalists
worldwide use microblogs
(Twitter, Google+, Facebook)
as the source for a story.
(Digital Journalism Study)
13
~ Brian E. Boyd Sr.,
Social Media for the Executive
Brandsthatwillsurviveandthrive
from now on are those with C-level
executives that understand the
incredibleopportunitynewmedia
offers them and commit to
excellence in managing their
socialmediapresence.
quotestat

9. calysto.com
@calysto