The document discusses modern marketing strategies, emphasizing the importance of connecting with customers through effective content. It outlines three types of essential content needed for driving sales: original, curated, and solution-based content. Additionally, it highlights the benefits of a comprehensive content strategy and provides success case studies to demonstrate the impact of content marketing on lead generation and engagement.

1. Marketing Made Better
@ContentMX

3. How Much Has Really Changed from the
1960’s?
It is about being found… It’s about having the answers, it’s about knowing the customers,
it’s about connecting.

4. The Convergence
Email
Marketing
Social
Media
SEO
Content
Marketing

5. Driving sales by helping organizations:

7. Marketing with Great Content
Three types of content needed to
drive sales
● Original content focused on
defined markets
● Third party curated content
o Example: Datamensional
leverages CFO.com
content
● Solution based content
o Example: How flash
drives increases speed of
data
A detailed content strategy helps with
all facets of your marketing effort:
● Tell your brand’s story
● Reinforce your brand’s message
● Answers your customers most FAQ
● Provides a solution
● Shows your brand will improve the
customer’s lives

8. Humor works

9. How to start your content?
ContentMX works to develop content that matches your voice, and supports your goals.
1. What are 5-10 Questions that your customers ask
1. What are some of the answers you provide that lead to a sale
1. What are target markets your organization focuses on
1. What blogs or websites do your customers read
1. Feel free to suggest article titles that you would like to have included

10. Drive Real Results
" We received more leads
because people found us on
the first page of Google
search when they used
relevant terms. "
- Kintronics

11. Distribute Content Everywhere

12. Create an Integrated
Content Marketing Strategy

13. Trigger Engagement

14. Rank and Reward Engagement

15. Be Remembered

16. Helping Insurance and
Finance Firms Gain Top Rankings

17. Be Found: Top in organic search
Actions: Two articles each month
and weekly curated content
Case Study:

18. Case Study:
● Number Two Organic Search
● Over 10% Open Rates
● Mobile Friendly

19. Case Study:
Actions: Daily content
Original and Curated Content
Results: Doubled Traffic
Sales: 40% of the new clients
attributed to ContentMX
Increased sales:

20. ContentMX clients have:
● Over 10% open rates
● Social sharing doubles
impressions
● Top SEO rankings
High Levels of Engagement

21. Single Platform

22. An Easy to Use Mobile App
Post content to all your digital sites anytime

23. Reports

24. Let’s Talk More!
Register to receive a free assessment of your content
marketing strategy.
The first 20 people who sign-up AND receive their free
assessment will win a $25 Amazon gift card!
To register and to learn more, visit:
http://m.contentmx.com/contentmx/
@ContentMX
Jeff Mesnik
jeff@contentmx.com
781-444-7000