Marketing library database services to end users // Peer-to-Peer Outreach using the Student Ambassador Program (SAm). NASIG conference, June 2008. Brie Betz, Stephanie Willen Brown, Deb Barberi

1. Marketing library database services to end users Peer-to-Peer Outreach using the Student Ambassador Program (SAm) Presented by: Brie Betz, Stephanie Willen Brown, Deb Barberi Date: Friday, June 6, 3:15-4:15 pm

3. Publisher Perspective Brie Betz, Account Development Manager Elsevier

4. What’s a Student Ambassador (SAm)?

6. What is the outcome? Significant difference in usage. Elsevier conducted a study on the impact of the SAm program on each account’s number of users, depicted in the graph. The results showed a substantial increase in Scopus usage over a short period of time. The results are based on the total number of searches at six participating institutes over a six month period. The first month shows usage prior to the beginning of the SAm Program. (Number of Searches )

7. SAm SAm SAm SAm

8. Total Searches 2006 = 16,548 Total Searches 2007 = 45,651 Annual Scopus searches increased 275%!

9. Feedback about SAm Programs “ The University of Toronto Library entered into the Scopus Ambassador Programme (SAm) with trepidation - how could we allow a publisher to promote the use of their product on our campus? However, we were very aware of the fact that we spend literally millions of dollars on providing access to e-resources for our users and we know that many of them are oblivious to what is available to them. Our library does not market to our users. That is not our tradition.” “ It's the synergy and the team spirit and the leg work that the SAms [Student Ambassadors] provide to get us into the classroom or the office or places that we have no time to venture out to. They help open little doors for us so to speak because they have the time…” Haymwantee Singh Reference Librarian New Jersey Institute of Technology Warren Holder Electronic Resources Co-ordinator University of Toronto Libraries

10. Librarian Perspective Stephanie Willen Brown, Electronic Resources Librarian University of Connecticut Libraries

17. Advertisements

18. Most Effective?

19. SAm Perspective Deb Barberi, Student Ambassador

25. “ Genealogy” of citations FUTURE PAST Ref 3 1998 Ref 6 2006 Ref 4 1999 Ref 1 1997 Ref 2 1998 Ref 5 2001 Ref 1 1995 Ref 3 1976 Ref 2 1991 Original Article: “Enhanced zooplankton abundance in the lee of an isolated reef in the south Coral Sea” J Plankton Research, 1997.

30. 2007-2008 SAms Thanks! Questions?