Slides from Francesco Ficcarelli talk @ codemotion roma 2014

1. Francesco Ficarelli
Developing and publishing a multiplatform Indie Game using
Mono: Doom & Destiny
thebenjaminficus@gmail.com – HeartBit Interactive
ROME 11-12 April 2014 – Francesco Ficarelli

2. HeartBit Interactive
● Born in Piacenza 2011
● Founded by Matteo
Nicolotti and Francesco
Ficarelli
● We made Doom & Destiny,
Miner Warfare, Spyleaks
and D_K_L_B
● We WFH converting
mobile games and giving
game quality assurance
● Francesco Ficarelli
thebenjaminficus@gmail.com
● Matteo Nicolotti
heartbit.interactive@gmail.com
ROME 11-12 April 2014 – Francesco Ficarelli

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5. What is Doom & Destiny?
ROME 11-12 April 2014 – Francesco Ficarelli

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8. Doom & Destiny
● Old-school role playing game
● 40 plus hours of gameplay
● Lot of comedy and parodies
● Ahahahaha!
● Turn based combat with
“dynamic battle queue”
● 720p via post-processing
● Save anywhere and cloud sync
● Translated in 5 languages
ROME 11-12 April 2014 – Francesco Ficarelli

9. ● 4/5 Xbox Indie Games
USA
● 4.5/5 Windows Phone USA
● 5/5 Windows Phone ITA
● 4.75/5 Windows 8
● 89/100 Desura
● 4.8/5 Google Play
● 4.5/5 iTunes
● 4.4/5 Amazon
ROME 11-12 April 2014 – Francesco Ficarelli

10. Multiplatform!
ROME 11-12 April 2014 – Francesco Ficarelli

11. XBOX Indie Games
● Only one and inexpensive
hardware
● Large, hight quality user
base
● Huge and active web
comunity
● No piracy
● Friends envy you if you
make games for XBox360
ROME 11-12 April 2014 – Francesco Ficarelli

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13. Desura
● Complete paltform
● Easy to publish
● Chance of alpha-funding
● Excellent support
● Good anti-piracy system
● Excellent starting point for
promotional codes and
bundles
ROME 11-12 April 2014 – Francesco Ficarelli

14. ● Il procedimento richiede
almeno 6-8 settimane
● Ricordatevi di certificare le
copie dei documenti
● L'apostilla si fa in
prefettura
● Le copie dei documenti
devono essere molto
chiare ed i dati leggibili
● State calmi e respirate a
fondo
ROME 11-12 April 2014 – Francesco Ficarelli

15. Windows Phone
● Reliable hardware
● Little fragmentation
● Excellent Microsoft support
● Marke reward quality
● Reliable emulator
● Easy to make demo
● Fast certifications of
localization
● Active Italian market
ROME 11-12 April 2014 – Francesco Ficarelli

16. Windows Phone
ROME 11-12 April 2014 – Francesco Ficarelli

17. Windows 8
● Leading-edge dev. tools
● Microsoft Adv. easy to use
● On every notebook
● An investiment for the
future
● Supports keypad,
gamepad and touch
● No piracy
ROME 11-12 April 2014 – Francesco Ficarelli

18. Windows 8
ROME 11-12 April 2014 – Francesco Ficarelli

19. Google Play
● Huge market
● Huge market
● No certification process
● Great sales analysis tools
● Excellent management of
payment
● Users used to bugs, very
patients
● Rewards costant update
ROME 11-12 April 2014 – Francesco Ficarelli

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Google Play

21. iOS
● Big market
● Customers are keen to pay
● Little fragmentation
● Tech support is very fast
● Analytics are good
ROME 11-12 April 2014 – Francesco Ficarelli

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iOS

23. Amazon App
● Big market in the USA
● Family oriented customers
● Big support from Amazon
● Rewards quality
● FAD gives huge visibility
● Amazon Fire Tv
ROME 11-12 April 2014 – Francesco Ficarelli

24. ROME 11-12 April 2014 – Francesco Ficarelli
Amazon

25. Steam Greenlight
● Rewards quick chart climb
● Rewards coop games
● Rewards huge comunity
● Bundles are vital to boost
visibility
● Post news and comments
● Be preparet to haters
ROME 11-12 April 2014 – Francesco Ficarelli

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Steam Greenlight

27. Conclusions, Part One
● Strongly consider
multiplatform
● Be aware of devices cost
for testing
● Be aware of the required to
convert the game
● If your game is good, seek
for help from majors
● Advanced Doom & Destiny
is coming in November ;)
ROME 11-12 April 2014 – Francesco Ficarelli

28. Questions? Not now :)
● Francesco Ficarelli
– Mail: thebenjaminficus@gmail.com
– Twitter: @ilBenjaminFicus
– Web: heartbit-interactive.com
ROME 11-12 April 2014 – Francesco Ficarelli