Create a fired up Linkedin Profile Power Point Presentation.

1. Fire Up Your Linkedin Profile
How to Use Your Profile as a Marketing Tool

2. Your Profile as a Marketing
Tool
Your Profile is an effective marketing
tool for your business or job search.
Using social media to build
relationships takes time and planning,
but there is no financial cost and
there are many rewards.

3. We Want to Be Social
“..fish swim in water, humans swim in a
social context.” Dick Bolles, What
Color is Your Parachute 2012.

4. Who Needs Linkedin?
Job seekers
 Entrepreneurs
 Freelancers
 Recruiters
 Employers
 Career professionals


5. Career Professionals Use Social
Media
To stay up-to-date on current
economic and employment trends.
 Connect with other career
professionals.
 Share career information.
 Assist clients on how to use Linkedin
for career development.


6. Define Who You Are
Besides showing your expertise and
building your networking skills you will
be forced to define who you are as an
entrepreneur or job seeker.

7. Introduce Yourself Group Activity
Introduce yourself to the group with these
prompts:
 First name
 A strength
 A skill
 Something interesting about yourself
In small groups or as a group activity, ask each
person what they remember about someone in
the group. If there is time, ask why they
remembered.

8. Who is Your Primary
Audience?
Employer
 Customer
 Client
 Colleague
 Friends

You may be looking for a job while
freelancing and going to school. Know
your primary objective.

9. Know What You Want to Show
Your Audience
Product or service
 Skills and experience
 Education
 Character
 Values
 Personality
 Responsibility
 Expertise in your career field


10. Your Profile is Your Story
Developing a profile is a process.
 You learn to say what you are
passionate about.
 You can add or change anytime.
 Use key words that are also useful for
a resume.
 Tell your story in different ways in
each section.


11. Linkedin Profile Elements
Head shot
 Headline
 Summary
 Experience
 Education
 Samples of your work
 Associations/Business Connections
 Recommendations


12. Call to Action
Whether your audience is a current or
potential customer or a prospective
employer, let them know what you want
them to do next. Do you want them to:
 read your blog
 connect with you on social media
 send you an email message
Be sure to give your contact information
where it is readily visible.

13. Write Your Profile





Clearly describe your product or service.
Show what you can offer a customer or
employer that no one else has.
Share important values you bring to your job or
business.
List skills you have that are needed in your
business or career field.
Write something interesting about yourself that
might connect you with your audience

14. Think About Your Purpose
Build your network
 Look for a job
 Market your product or service
 Find a business opportunity
 Connect with associations and
businesses


15. What Can You Do With Your
Profile?
Increase your visibility to employers,
customers, and clients.
 Learn from other professionals.
 Research companies of interest.
 Demonstrate your skills and
accomplishments.
 See interest and responses to your
profile.


16. What can your profile do for you?
Helps you define who your are and
what you want for:
 Resume
 Cover letter
 Business plan
 About me page on website
 Bio for
articles/speeches/presentations


17. Things to do on Linkedin
Join groups of interest
 Interact with discussions
 Share your knowledge
 Connect with people you know or have
worked with
◦ Advice for Contacting Dick Bolles: Dick
says: "Don't just say „I'd like to add you to
my professional network.‟ Please take the
time to tell me WHY you want to connect.”


18. Social Media
Social media tools when used well can
expand your opportunities.
 Places your
resume, experiences, skills, and
accomplishments in the forefront and
shows you have current usable technology
skills.
 Level of engagement will depend on the
career field and size of company of interest.


19. Social Reputation




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Maintain a professional reputation on social
media.
You never know who is connected to whom
in your network.
Everything you put on the internet leaves a
footprint.
Be aware of security and privacy policies,
changes, scams, and issues.
Enjoy networking, but remember the social
sites are a business that will continue to find
ways to market you and your network.

20. Personal Contact
Personal contact and face-to-face
conversations are still the best way to
network and build relationships for work
and business, but Linkedin is a professional
social media tool for introductions and
follow-up to enhance and expand your
social network. Nancy J. Miller, M.S., Fire
Up Your Profile For LifeWork Success

21. The best way to look for a job
Go to meetings
 Attend social events
 Volunteer
 Get training if needed
 Meet people
 Be ready for unexpected opportunities


22. Prepare for the Unexpected
“Do you ever wish that one day your
telephone would ring and someone would
be calling to offer you the perfect job?” from
“Luck Is No Accident: Making the Most of
Happenstance in Your Life and Career”
Krumboltz& Levin
Know the job you want and be prepared for
work that needs to be done. Don‟t just sit in
front of your computer and wait for the
phone to ring. Connect and network!

23. Resources
Fire Up Your Profile For LifeWork Success
www.tealpublishing.com
 What Color is Your Parachute? (2012) Richard N.
Bolles
 Luck Is No Accident: Making the Most of
Happenstance in Your Life and Career (2004) J.
Krumboltz, Ph.D. and A. Levin, Ed.D.
 Career Thought Leaders
http://www.careerthoughtleaders.com
 Quintessential Careers
 www.quintcareers.com


24. Career Association
Information
California Career Development Association website –
www.ccdaweb.org
 California Career Development Linkedin group
 California Career Development Facebook page
 National Career Development Association –
www.ncda.org

◦ Career Convergence web magazine available to nonmembers
◦ Career Developments magazine for members
◦ Career Development Quarterly research based articles online
for members
National Career Development Association Linkedin
group – must be a member
 Li Slideshare – Social Media for Power Point
Presentations
 Li Cardmunch – Business card app that links to
Linkedin profiles


25. Fired Up Profile
For more information and tools for creating
a powerful profile go to:

Creative LifeWork Design
www.njmiller.weebly.com

Fire Up Your Profile For LifeWork
Success
Amazon, Barnes & Noble
Email Nancy: clwd@tealpublishing.com