The Origin Index is the newest part of our annual Best Countries Report, the world’s largest study of nations as brands. Through our Origin Index analysis, we explore the connection between a nation’s brand power and the companies that call it home.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages.
00:00 Introduction to C
1:42-History of C language
Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
2:48-Importance and unraveling the powerful capabilities of C,
The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture.
3:56-C's cutting-edge features
The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen.
6:35-The popular real-world applications of C
-UNIX operating system
-google file system
-Mozilla
-Graphical user interface
8:30-The advantages and disadvantages of C
10:34-The popular IT companies and their domains that employ C
· MasterCard
· IBM
· Flipkart
· Dell
· Twitter
· GitHub and twitch
11:09-First c program.
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Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
✅What is C++ Programming?
C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations.
✅C++ Career Prospects:
With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack
1. A Study on The Power of Nation Brands in Global Markets
2. For over 25 years, BAV Group has worked to understand and celebrate the power of brands. The
ability of brands to influence and, ultimately, become part of culture often results in financial
success, and a country’s trade performance is also affected by how it is perceived around the world.
The Origin Index is the newest part of our annual Best Countries Report, the world’s largest study of
nations as brands. Through our Origin Index analysis, we explore the connection between a
nation’s brand power and the companies that call it home.
We surveyed over 21,000 global consumers to understand how much a brand’s nation of origin can
influence the purchase preferences of consumers, and what marketers can do to tap into a
country’s strengths.
2
3. Source: 2019 Best Countries Report
The Best Countries Origin Index (OI) explores how a
country’s reputation is a direct driver of its success as an
exporter in select industries. 77% of the respondents in
the 2019 Best Countries Report say they prefer to know
where the products they buy come from.
The power of a nation’s brand can have enormous halo
effects on its key industries and the brands within them.
How a country is perceived is inextricably linked to
consumer desire to engage with its products, and we
observe this connection across industries and
geographies.
—Michael Sussman, CEO, BAV Group
3
4. Source: 2019 Best Countries Report; Export Figures: UN Trade Statistics, 2017
The OI is based on consumer perception and
preference — not actual purchasing habits or a
country’s record of exports. Our study shows,
however, that consumer perceptions of countries
can track closely with real-world export figures.
The connection between these two metrics yields
two important insights:
1. Country of origin branding has an important
effect on the ability of nations to compete in
global markets.
2. There is room for a country to overperform if it
leverages its brand strategically, and
underperform if it doesn’t take advantage of
its brand strengths.
Germany
Japan
Italy
United Kingdom
France
Canada
Sweden
United States
South Korea
Belgium
NetherlandsChina
Hungary
Czech Republic
Mexico
India
Slovakia
Morocco
Myanmar
R² = 0.56
4
5. Source: 2019 Best Countries Report
Germany Germany Germany France Japan Italy Italy France
Japan Switzerland France Italy Germany France France United States
Italy Canada United Kingdom United Kingdom United States United Kingdom Spain Germany
United Kingdom France Canada United States United Kingdom Germany Portugal United Kingdom
France United Kingdom Switzerland Spain Switzerland Switzerland Germany Italy
Canada Japan United States Canada Canada Spain Australia Switzerland
Sweden Sweden Sweden Germany Sweden Australia United States Sweden
United States Italy Denmark Switzerland France Canada Argentina Canada
Switzerland Denmark Netherlands Sweden Netherlands Sweden Switzerland Spain
Denmark United States Japan Netherlands South Korea Netherlands Greece Japan
Out of 80 countries measured, these are the top-ranking nations driving consumer preference across key industries.
The United States is a top 10 brand globally in most categories, but does not lead the list in any sector.
RANK
5
6. Source: 2019 Best Countries Report; Export figures: UN Trade Statistics, World Bank; BAV Global Studies 2015-2018
America was once the indisputable economic leader of the world. Not only
did the United States hold the largest GDP in the world for 80 years, it also
enjoyed the largest share of global exports—17% of all goods circulating
around the world in 1960 came out of America’s factories and American
land.
According to the Best Countries OI, many American brands are still some of
the most desired globally. Global BrandAsset Valuator® data proves how
much consumers value brands like IBM, Google, and Apple—America’s
leading technology brands—which are among the top 50 most powerful
consumer brands in the world. Prominent cosmetics brands like Maybelline,
Revlon and Clinique have also grown in brand equity globally in the last few
years.
Brands in sectors like Automobiles, Healthcare and Food, however, are not
as valued around the world, ranking outside the top 5. This means that while
emerging American tech and beauty brands can act as brand ambassadors
when entering new markets—creating a competitive advantage—other
industries must be more strategic in how they leverage Brand USA’s imagery.
USA OI RANKING
HIGHER GLOBAL RANK
LOWER GLOBAL RANK
TECH/ELECTRONICS
COSMETICS
AUTOMOBILES
FOOD
PHARMACEUTICALS
FASHION
HEALTHCARE
WINE
6
7. Source: 2019 Best Countries Report
American consumers see the US as the leader in every category except
medical (Pharmaceuticals, Healthcare). For local companies marketing to
an American audience, communicating an American heritage can drive
brand power and engagement.
However, in the global marketplace, Brand USA trails behind players like
Germany and the UK across a variety of industries. We see the biggest
gaps in Brand USA’s power within the Automobile and Food sectors.
While Americans overwhelmingly prefer American-sourced cars and
food, the rest of the world does not hold them in such high regard.
How can Brand USA close the gap? A key starting point is to focus on
perceptual strengths in innovation and technical expertise, regardless of
category.
TECH/ELECTRONICS
COSMETICS
THE WORLD
sees the USA as
AMERICANS
see the USA as
AUTOMOBILES
HEALTHCARE
PHARMACEUTICALS
FASHION
FOOD
WINE
When it comes to Made In USA brands, American consumers and
global consumers diverge.
7
8. Source: 2019 Best Countries Report; Export figures: UN Trade Statistics, 2017. Healthcare sector information is missing due to lack of comparable export data.
While the United States is a major exporter across a variety of
industries today, Brand USA’s performance on the OI
translates into lower predicted demand for American goods
than we see in actual 2017 data—a warning sign for future
export numbers.
This is especially prominent in the industries in which Made In
USA ranked lowest (Automobiles at #8 and Food at #11).
Despite being the indisputable global leader in Food exports
and #3 in Auto exports by value, people across the world
don’t indicate a preference for American-branded goods.
American brands working together to drive positive
perceptions of their country of origin can help Brand USA’s
rank on the OI—and their bottom lines, too.
$0
$20
$40
$60
$80
$100
$120
$140
$160
$180
Automobiles Pharma Fashion Tech/Electronics Food Wine Cosmetics
Actual US Exports
Predicted US Exports based on OI Rankings
8
9. Food is one of the biggest discrepancies in how Americans perceive their
market, compared to how the rest of the world sees it. The United States is
the largest exporter of food products in the world, but consumers around
the world don’t necessarily prefer American food over other countries’.
What is the world’s perception of American food? In the Best Countries
Report, the US ranks #19 out of 80 countries in being “health conscious”
(the leaders include the Nordic countries, Netherlands, Canada, Japan and
Australia) and ranks even lower in having “great food” (the top 5 countries
are Italy, Spain, Mexico, Greece and France).
Still, there are opportunities to leverage perceptions of the US in the Food
industry. The US is seen as innovative, trendy and fun—qualities that are
ripe for food-brand competition.
In the United States, Kraft’s high brand equity is similar to the likes of
Google and Nike on our PowerGrid®. It’s just one example of how much
Americans value their food brands. In the rest of the world, the meaning of
Kraft does not translate and results in much lower brand equity globally.
USA
South Africa
China
Germany
Italy
Brazil
Spain
Mexico
India
Source: 2019 Best Countries Report; Export figures: UN Trade Statistics, 2017; BAV Global Studies 2015-2018
9
Esteem & Knowledge
Differentiation&Relevance
10. Source: 2019 Best Countries Report; BAV Global Studies 2015-2018
Unlike Germany and Japan, where the actual auto export numbers align
with their #1 and #2 spots in the Auto OI ranking, Brand USA is the third
biggest exporter of cars, but is ranked #8 on the OI.
American car companies can have significant ammunition when it comes to
driving their global brands if they lean into the right strengths of Brand
USA. Global prowess, innovation and technological expertise are powerful
drivers of brand identity for the auto industry, and are areas where the
American brand excels globally.
As sustainability becomes more important in the auto industry, this is an
area that Brand USA can improve significantly. Today, it is ranked #34 in the
world for “caring about the environment,” leaving US auto brands with
much opportunity to improve.
Germany—#1 in Auto—is the source of many powerful global car brands. BMW is
an example. While BMW is more powerful than most car brands around the
world, Americans, who see American brands as #1, don’t see it that way.
Esteem & Knowledge
Differentiation&Relevance10
BMW USA
BMW UK
BMW France
BMW China
BMW Japan
BMW Mexico
USA
UK
France
China
Japan
Mexico
BMW Automobile Category Average
12. Source: 2019 Best Countries Report
German brands have a distinct advantage in industries requiring technical know-how. With the
German “seal of approval,” communications centered around German heritage can elevate
brands’ reputations for being innovative, high quality and high performance. While cultural
brands—like wine or fashion—will not be able to lean into their “German-ness” in the same way,
positioning centered on innovation and quality will certainly provide differentiation in the space.
Germany is ranked #4 in the overall Best Countries Report.
While it is not seen as #1 in any of the key Best Countries
rankings, it is #2 in prestige, having a skilled labor force and
in having a well-developed infrastructure. It is #3 globally for
having a well-educated population and strong international
alliances.
It is no wonder, then, that consumers around the globe are
preferring German goods when it comes to technical
products, admiring Germany’s auto craftsmanship and
trusting German medical products. Germany’s #2 OI rank in
Tech/Electronics, behind Japan, aligns with its #2
Entrepreneurship sub-ranking behind Japan in the Best
Countries Report.
AUTOMOBILES
HEALTHCARE
PHARMACEUTICALS
FASHIONTECH/ELECTRONICS
FOOD
WINE
COSMETICS
12
13. Source: 2019 Best Countries Report; BAV Global Studies 2016-2018
BrandAsset® Valuator, the world’s largest and
longest-running study of brand perceptions,
tracks consumer perceptions of over 50,000
brands in more than 50 countries. This includes
German brands. BAV’s PowerGrid® of Brand
Equity is a tool for visualizing the power of
brands across a variety of categories in both a
category-agnostic and a geographically-
agnostic fashion.
Esteem & Knowledge
Differentiation&Relevance
Siemens
Braun
BMW
Volkswagen
Porsche
Mercedes
Hugo Boss
DHL
Adidas
Bosch
Bayer
Nivea
Audi
13
14. Source: BAV Global Studies 2016-2018
BrandAsset® Valuator data shows that the more
“German” Opel’s image is, in various European
markets, the more powerful the brand.
Just as Opel is using its German identity to get
credit for the country’s positive qualities, other
brands need to understand the perceptual
strengths they can borrow from their country of
origin.
R² = 0.758
Brand Strength vs. Levels of “German-ness”* by Market
*Un-leveraged Germanic Traits = Leader, Prestigious, Dynamic, Best Brand, High Quality,
Stylish, High Performance, Innovative, Visionary, Progressive, Intelligent, Up-to-Date
Poland
Turkey
Hungary
Netherlands
Germany
Italy
Spain
France
Belgium Austria
UK
14
15. Source: 2019 Best Countries Report
TECH/ELECTRONICS
AUTOMOBILES
HEALTHCARE
WINEPHARMACEUTICALS
FASHION
FOOD
COSMETICS
Japan is the #2 Best Country according to the 2019 report,
standing out especially—as #1 globally—in Entrepreneurship,
having an educated population and skilled labor force, being
innovative and having technological expertise. Additionally,
Japan is credited for being trendy (#4) and health conscious
(#8).
This reputation for technical know-how—similar to that of
Germany—means that technology from Japan is coveted. It is no
surprise then that consumers would prefer to buy
Tech/Electronics from Japan (#1 in this OI category). Japan’s
Automobile industry also scores highly (#2). While still in the top
15 in all categories except Wine, Japan has an opportunity to
use its positive Nation Brand perceptions to improve the
standing of some of its industries on a global scale.
Brand Japan is powerful, with many positive associations to technical expertise and innovation.
Japanese brands might not be taking as much advantage of this reputation as they could be.
While Tech/Electronic brands and Automobile brands from Japan exude power and influence,
Japanese brands in other categories can also lean into these strengths.
15
16. Source: 2019 Best Countries Report
A top 10 Best Country, France’s brand image is about culture,
luxury and modern global connection. Ranked #2 in the Best
Countries Report for being fashionable and trendy, and #3 in
prestige and modernity, it is also seen as “connected to the rest
of the world” (#3). It is among the top 5 countries for having
strong international alliances, being culturally accessible, having
great food and an educated population.
With strong associations in the areas of culture and luxury—and
the credibility to be among the top power players on the global
stage—France’s dominance in the Fashion, Cosmetics, Food and
Wine categories (and even Pharma) shows that French brands
have been able to use their country’s image to their advantage.
French brands can lean on their country’s powerful image in culture and luxury to position themselves
in the global marketplace, or at least get credit in those areas much more readily. But it’s not just the
strength of their country that can provide a powerful foundation; look to fellow French brands (that
have been dominating the global marketplace for decades, and have played a major role in
developing what Brand France has become) as beacons.
FASHION
COSMETICS
PHARMACEUTICALS
TECH/ELECTRONICSWINE
HEALTHCARE
AUTOMOBILES
FOOD
16
17. Source: 2019 Best Countries Report
The UK is a powerful global brand, but not a dominant player in
any one category, both in terms of its overall brand image and
the OI rankings. In the Best Countries Report, the UK is ranked
#5 (just ahead of Sweden and behind Germany), and is most
known for its global connections and international alliances (#2).
Beyond this reputation, it stands out in Entrepreneurship, Power
and Cultural Influence—three Best Countries sub-rankings in
which the UK is also ranked #5. Additionally, it is ranked #5 in
leadership, as well as being prestigious and fashionable.
With such a dynamic, wide-ranging identity, the UK’s OI rankings
are also strong across a variety of categories, even without
dominance in a particular one. A top 5 OI brand in every
category except Wine, its brand strength as an exporter is
generally reflected in its actual trade numbers.
Without a dominant brand image in any one category—and a powerful identity overall—UK brands
can lean into their identity in versatile ways, strategically choosing to take on elements of the
brand’s powerful characteristics that might be harder to develop independently (for example, a
reputation for quality, globality or fashionableness).
PHARMACEUTICALS
FOOD
FASHION
WINETECH/ELECTRONICS
COSMETICS
HEALTHCARE
AUTOMOBILES
17
18. Italy’s brand reputation, according to the Best Countries Report, is
centered around its culture and heritage (ranked #1 in the Cultural
Influence and Heritage sub-rankings, and #2 in Adventure). It is also
#1 for having great food, fashion, being culturally accessible and
trendy. Its friendliness (#2) and rich history (#3) also contribute to
this image.
This cultural credibility has helped Italy secure top OI rankings in
Food, Wine and Fashion. This aligns closely with the country’s
current profile of exports. However, Italy also stands out for its OI
rank in the Automobile category, where it comes in at #3 (much
higher than its export numbers, but these are growing rapidly).
Brands like Ferrari and Lamborghini are examples of Automobile
brands leaning into Italy’s strengths in cultural clout, fashion and
trendiness beyond just their reputation for performance.
While cultural brands in categories like Food, Wine, and Fashion can most easily use their Italian
heritage to create a competitive advantage, categories like Automobiles, Cosmetics and Healthcare
(also top 10 Italian OI sectors) could also take advantage of Brand Italy. Italy is still developing its
reputation in technology and Italian tech companies have an opportunity to shift perceptions of their
home country as they grow on the world stage, ultimately paving the path for even more
development in that area.
FOOD
WINE
FASHION
PHARMACEUTICALSAUTOMOBILES
HEALTHCARE
TECH/ELECTRONICS
COSMETICS
Source: 2019 Best Countries Report
18
19. China’s position in the OI rankings is one of the most misaligned
compared to reality.
China is still developing its global brand identity, and the Best
Countries Report reveals how much of a dichotomy exists
between China’s image and trade power: its three most defining
qualities—where it is ranked #1—are being economically influential,
dynamic and having cheap manufacturing costs. It is also seen as
being entrepreneurial (#2) and a leader (#3). China’s rank as #3 in
having an “influential culture” shows that global consumers
recognize its power as a brand, but have not yet figured out
exactly where it fits in their lives.
While there is still some way to go to bring perception and reality
in line for China, its top 15 rank in Tech/Electronics, and top 25
rank in Automobiles and Fashion, communicates an openness to
the Nation Brand’s growth.
Being associated so strongly with “cheap manufacturing costs” is a challenge many Chinese
brands looking to develop more multi-faceted global personas will need to overcome. They
need to lean into China’s reputation for dynamism and cultural influence while also defining
their brands from within. China’s brands will play a major role in defining its future reputation,
with brands like Huawei and Lenovo elevating China’s Nation Brand similar to the way that
Samsung has helped define South Korea globally in the last few decades.
TECH/ELECTRONICS
AUTOMOBILES
FASHION
WINEHEALTHCARE
COSMETICS
FOOD
PHARMACEUTICALS
Source: 2019 Best Countries Report
19
20. Source: 2019 Best Countries Report; Export figures: UN Trade Statistics, 2017
Mexico’s identity is that of an exciting brand—known for being
fun (#4), sexy (#7), culturally accessible (#9) and for having great
food (#3). It is ranked #5 and #7, respectively, on the Best
Countries' Heritage and Adventure sub-rankings. While these
characteristics make Mexico a top destination for cultural travel,
this does not translate into wanting to buy Mexican goods. Even
when it comes to its OI rank for Food, Mexico is #23—twenty
spots behind its Best Countries ranking.
There is also a disconnect between perception and reality when
it comes to Mexico’s exports. Mexico is a top producer of
automobiles in North America, yet ranks #30 in the OI
Automobile ranking. Similarly, Mexico is the 7th largest exporter
of Tech/Electronics in the world. However, in the OI ranking,
Mexico ranks #38.
A wide disparity between perception and reality is an obstacle for Mexican brands looking to
make their mark on the global marketplace. While leaning into positive qualities around
Mexico’s exciting personality can create a competitive advantage in some industries, over-
relying on its heritage could also be a risk. A campaign to educate global consumers about
Mexico’s capabilities and expertise can positively reflect on all Mexican brands, as can
identifying beacon Mexican brands that can shape the country’s identity and, in turn, positively
influence perceptions of Mexican companies overall.
WINE
FOOD
AUTOMOBILES
PHARMACEUTICALSFASHION
TECH/ELECTRONICS
HEALTHCARE
COSMETICS
20
21. Borrow from
your country’s
strengths
Shield yourself from
your country’s
weaknesses
Know which elements
must be developed from
within
Understand the
commonalities that your
brand shares with your
country of origin
21
22. ONKEYATTRIBUTES
ON KEY ATTRIBUTES
The OI Matrix lays out the relative strengths and
weaknesses of a corporate brand and its nation of
origin to create a framework of relative
opportunities.
STEP 1: Identify the most important attributes—i.e.
drivers of brand equity and engagement for a brand
STEP 2: Use the BrandAsset® Valuator and Best
Countries data to rank the corporate and nation
brand on each of those attributes
STEP 3: Map attributes into the matrix to lay out a
strategic communications plan
22
23. Source: BAV USA, All Adults 2018
In looking to make an impact on the American market, Nutella
can take advantage of some of Italy’s reputation for glamour,
charm and being social. The brand should continue to develop its
premium and healthy persona on its own.
High
High
High
High
High
High
Low
Low
Low
Low
Low
Low
High
High
High
Low
Low
Low
High
High
High
Low
Low
Low
Down to Earth
Authentic
Trendy
Glamorous
Social
Charming
Healthy
High Quality
Reliable
Daring
Energetic
Helpful
GLAMOROUS
SOCIAL
CHARMING
DARING
ENERGETIC
HELPFUL
HEALTHY
HIGH QUALITY
RELIABLE
DOWN TO EARTH
AUTHENTIC
TRENDY
Nutella should lean into its Italian-ness for these attributes
Nutella should continue to develop on its own
23
24. The 2019 Best Countries Report is a rankings and analysis project by U.S. News & World
Report, BAV Group and the Wharton School of the University of Pennsylvania. The rankings
evaluate 80 countries across a range of categories, from economic influence and military
might to education and quality of life, to capture how nations are perceived on a global
scale. The methodology was inspired by the BrandAsset® Valuator model of Brand Equity,
the world's largest database of consumer perceptions of brands and the largest and
longest-running study of brands, uniquely tying the Best Countries rankings to a proven
model of measuring perceptions. For more information, please visit the U.S. News & World
Report Best Countries website at www.usnews.com/news/best-countries.
The Best Countries Origin Index is part of the Best Countries Report—now its in
fourth year. The largest study of Nation Brands, Best Countries asks over 21,400
people around the world to rate 80 Nation Brands on social, political, economic,
geographical and cultural dimensions.
We presented respondents with a series of country pairs and asked them to
choose “which country they would prefer to buy products from” in a series of
sectors: Cosmetics, Pharmaceuticals, Healthcare, Automobiles, Wine, Food,
Tech/Electronics and Fashion. For example, would they choose France over Italy
when it came to Fashion? Would they choose China over Australia when it came to
Tech/Electronics?
Comparisons to export data were performed on the 2017 Global Export Values
compiled by the United Nations Trade Statistics Division. For more information,
please visit their website at unstats.un.org/unsd/trade/default.asp.
Countries
Elites, Business Decision
Makers & Citizens
Country
metrics
Rankings Attributes Years of
learning
24
25. For more information, please
contact:
Anna Blender
SVP Account Director
BAV Group
Anna.Blender@bavgroup.com
BAV Group
3 Columbus Circle
New York, NY 11019
www.bavgroup.com
BAV Group is a global consultancy with expertise in consumer insights and brand marketing strategy.
Using BrandAsset® Valuator, a proprietary brand management tool and global database of consumer
perceptions of brands, BAV informs strategic and creative solutions that drive business results. Over 25
years, BAV has captured data and consumer insights on more than 60,000 brands in 50 countries around
the world, evaluating 75 brand image and equity dimensions that matter. BAV Group is a unit of VMLY&R.
CULTURAL TRENDS
& INSIGHTS
CUSTOM RESEARCH
AND TRACKING
BRAND ELASTICITY
ANALYSIS
BRAND EQUITY
AUDIT
BRAND PARTNERSHIP
& SPONSORSHIP
ANALYSIS
DEALS & ACQUISITIONS
EVALUATION
PORTFOLIO
ARCHITECTURE
SOCIAL EQUITY
ANALYTICS
BRAND POSITIONING
& OPTIMIZATION
25