Register here to get the audio replay of DJ's webinar: http://bit.ly/12ynXiY Are your email campaigns not delivering results? Outdated "best practices" might be holding you back, says DJ Waldow, co-author of The Rebel's Guide to Email Marketing. Register today to debunk outdated email rules, determine what works best for you, and revamp your email marketing! Join DJ to: -Stand out from the crowd with emails tailored to your audience -Discover obsolete email rules...and when to break them -Transform your emails into revenue stream machines! About the Speaker: DJ Waldow is co-author of The Rebel's Guide to Email Marketing as well as founder and CEO of email marketing firm Waldow Social. As an eight-year email marketing consulting veteran, DJ formerly served as Director of Community at Blue Sky Factory and Director of Deliverablility and Best Practices at Bronto Software. Register here to get the audio replay of DJ's webinar: http://bit.ly/12ynXiY

1. The New Rules of Email Marketing
with DJ Waldow

2. The “New Rules”
of Email Marketing
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

3. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

4. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

5. Email has had a good run as king of
communications. But its reign is over.
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

6. Most emailed article of the day
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

7. Time for a game!
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

8. How many of you have...?
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

9. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

10. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

11. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

12. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

13. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

14. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
Used email to
communicate data breach

15. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

16. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
“Password reset emails were
sent to all Evernote users”

17. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
Email marketing
is NOT dead!

18. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
the secret
to email
marketing

19. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
Send timely,
targeted, valuable
HUMAN email to
people who want it

20. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

21. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
NOT HUMAN

22. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

23. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
“Just think of what that extra money could
go toward instead – half an iPad2, a new
business casual outfit for Boston, or a
round of top-shelf drinks at the hotel bar
(oh wait, I guess I’d be the one to benefit
from that).”

24. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
HUMAN

25. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

26. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
“Oh, and I’m drinking a little more
of that bulletproof coffee (just
google it - you won’t believe me).”

27. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
HUMAN

28. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

29. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
First, I love this idea of getting people engaged right
away. Kudos!
Ha! I didn't think anyone would be reading my
answers. P.S. I guess I should always answer those
automatic things as if someone is reading
them...though I think you are the first that has ever
responded!
Oh… you are good! I didn’t expect a response back -
very good.

30. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

31. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

32. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
one more
secret to
email
marketing

33. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

34. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

35. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
“But if you do gain that initial trust,
and more importantly, confirm and
grow it, you can write pretty lame
subject lines and people will still
read your messages.”
--Brian Clark (@copyblogger) … in 2010

36. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
FREE BEER

37. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
I opened [your email] because I knew
it was your weekly email and I wanted
to see inside -- the subject had no
influence. That's what happens
when you become a trusted
resource or an expected one.
--Meryl K. Evans, “Content Maven for Hire”

38. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

39. !!!!!
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

40. Email Marketing Best Practices
You should ALWAYS…
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

41. Email Marketing Best Practices
You should NEVER…
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

42. Never use “free” or ALL
CAPS in a subject line
“ ”
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

43. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
• 9,140,000 results
• “Ultimate list”
• “Top 100”
• 30 words”

44. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

45. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

46. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

47. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

48. Gmail spam “false positives”
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

49. Gmail spam “false positives”
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

50. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

51. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

52. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

53. Which subject
line was the
winner?
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

54. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

55. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

56. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

57. Never send “ugly” emails
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow
“ ”
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

58. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

59. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

60. inbox placement
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

61. open rate
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

62. click-to-open rate
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

63. Subject lines should always be
between 30 & 50 characters
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow
“ ”
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

64. “Off-the-Court Gear in Tournament Colors”
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

65. “Off-the-Court Gear in Tournament Colors”
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
Off-the-Court Gear in
Tournament Co…

66. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

67. Sesame Street Asks Obama Campaign To Take
Ad Down, Anderson Cooper vs. Star Jones, Die
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

68. Sesame Street Asks Obama Campaign To Take
Ad Down, Anderson Cooper vs. Star Jones, Die
Hard Obama Supporter Freaks Out
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

69. Get up to 70% off children’s fashion
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

70. Get up to 70% off children
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

71. One Oil Change, Three Oil Changes with
Inspections, or a Four-Wheel Alignment (Up to
78% Off) | 10 or 20 Gym Passes (Up to 69% Off) |
Salon Package with Cut, Style, and Two-Color
Highlights; Shellac Manicure; or Acrylic Nails (Up
to 51% Off)
An actual Groupon subject line
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

72. One Oil Change, Three Oil Changes with
Inspections, or a Four-Wheel Alignment (Up to
78% Off) | 10 or 20 Gym Passes (Up to 69% Off) |
Salon Package with Cut, Style, and Two-Color
Highlights; Shellac Manicure; or Acrylic Nails (Up to
51% Off)
An actual Groupon subject line
42 words
421 characters
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

73. An actual Groupon subject line
DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

74. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

75. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
Open Rate (%)
Click to Open Rate (%)
Number of Characters
18.8%
13.5%
22.6%
15.0%
28.5%
15.9%
0%
5%
10%
15%
30%
35%
20%
25%
[%]
11 20 30 40 50 60 70 80 90 100 110 120 130 140

76. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
“the longer the subject line,
the lower the open rate
… BUT …
the higher the click-to-open

77. 1. Never use a popup to collect email addresses
2. Never send mostly-text emails
3. Never send mostly-image emails
4. Never make your unsubscribe link obvious
5. Always use double opt-in
6. Never buy a list
7. Never have fun
Some other “rules” to
consider breaking
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78. “Best practices are those that
are best for YOUR audience.”
@djwaldow #VocusWebinar
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79. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

80. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
Obligatory
picture of
my kiddos

81. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
Let’s
KIT

82. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar

83. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
* The Secret to Email Marketing
* The Various Components That Make Up an Email
* Why Some Email Marketing “Rules” are Silly
* How Email Marketing and Social Media Go Together Like Batman & Robin
* Why Testing is Critical to Email Marketing
* Measuring Results
ENTER CODE VOCUSWEBINAR FOR 50% OFF!
waldowsocial.com/email-marketing-made-simple

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85. Thanks for attending!
Next webinar:
True Influence
on June 5, 2pm ET
with
Danny Brown

86. Thanks for attending!
#VocusWebinar @vocus

87. The Vocus Family
About Vocus
Vocus is a leading provider of cloud marketing software that helps businesses
reach and influence buyers across social networks, online and through media.
Vocus provides an integrated suite that combines social marketing, search
marketing, email marketing and publicity into a comprehensive solution to
help businesses attract, engage and retain customers. Vocus software is used
by more than 120,000 organizations worldwide and is available in seven
languages. Vocus is based in Beltsville, MD with offices in North America,
Europe and Asia. For further information, please visit http://www.vocus.com or
call (800) 345-5572.
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