Snapchat saw an 11% decrease in reach while Facebook and Twitter saw increases of 13% and 25% respectively based on regional social media data. While Snapchat's reach declined, the document questions whether one should invest more in Snapchat due to its results compared to other platforms.

1. Invest in Snapchat?
Snapchat
- 11%
Facebook
+25%
Twitter
+13%

2. • Facebook 13% reach increase
• Twitter 25% reach increase
• Snapchat 11% reach decrease
• Results = invest more in Snapchat?

3. 0
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Facebook Twitter Pinterest Snapchat
Social Media Reach by Region
North America Europe Africa

4. 𝑓 𝑥 = 𝑎0 +
𝑛=1
∞
𝑎 𝑛 cos
𝑛𝜋𝑥
𝐿
+ 𝑏 𝑛 sin
𝑛𝜋𝑥
𝐿