2. 1
Contents
Website......................................................................................................................................2
Mini Site ....................................................................................................................................2
Mobile Website.........................................................................................................................2
Mobile Mini Site........................................................................................................................2
Email Blast ................................................................................................................................2
Insight ....................................................................................................................................... 3
Research Article........................................................................................................................ 3
Briefing...................................................................................................................................... 3
Manual ...................................................................................................................................... 3
Pitch ..........................................................................................................................................4
Brochure....................................................................................................................................4
Case Study .................................................................................................................................4
Catalog.......................................................................................................................................4
Sales Paper ................................................................................................................................ 5
One Sheet..................................................................................................................................5
Fact Sheet ..................................................................................................................................5
Corporate Overview..................................................................................................................5
Poster ........................................................................................................................................6
Trade Show Display ..................................................................................................................6
3. ยฉ 2012 Robbins-Gioia LLC 2
Website
Audience: External clients
Purpose: to persuade to buy multiple products and/or services
File Format: Web compatible digital formats
Content: Persuasive language - Must contain our contact info
Mini Site
Audience: External clients
Purpose: to persuade to buy a single product or service
File Format: Web compatible digital formats.
Content: Persuasive language - Must contain our contact info
Mobile Website
Audience: External clients
Purpose: to persuade to buy multiple products or services
File Format: Mobile web compatible digital formats
Content: Persuasive language - Must contain our contact info
Mobile Mini Site
Audience: External clients
Purpose: to persuade to buy a single product or service
File Format: Mobile web compatible digital formats
Content: Persuasive language - Must contain our contact info
Email Blast
Audience: External clients
Purpose: to persuade to buy a product or service
File Format: Microsoft Outlook
Content: Persuasive language - Must contain our contact info
4. 3
Insight
Audience: External clients
Purpose: to inform about our thought leadership
File Format: MS Word, PDF
Content: Plain language - Must contain our contact info
Research Article
Audience: External clients
Purpose: to inform about leading industry practices
File Format: MS Word (working file), PDF (client-facing)
Content: Plain language - Must contain our contact info
Briefing
Audience: Internal employees
Purpose: to inform employees
File Format: PowerPoint
Content: Plain language - Must contain ownersโ contact info
Manual
Audience: Internal employees
Purpose: to inform employees
File Format: MS Word (working file), PDF (employee-facing)
Print Specs: Spiral bound, clear cover, gray back
Content: Plain language - Must contain ownersโ contact info
5. ยฉ 2012 Robbins-Gioia LLC 4
Pitch
Audience: External clients
Purpose: to persuade customer to action
File Format: PowerPoint (working file), PDF (client-facing)
Print Specs: Spiral bound, clear cover, gray back
Content: Persuasive language - Must contain our contact info
Brochure
Audience: External clients
Purpose: to persuade customer to action
File Format: Adobe CS (working file), PDF (client-facing)
Content: Persuasive language - Must contain our contact info.
Case Study
Audience: External clients
Purpose: to provide a specific example of RG experience
File Format: MS Word (working file), PDF (client-facing)
Content: Plain language. Must contain our contact info
Catalog
Audience: External clients
Purpose: to inform about multiple products or services.
File Format: MS Word, PowerPoint, or Adobe CS (working files),
PDF (client-facing)
Content: Plain language - Must contain our contact info.
6. 5
Sales Paper
Audience: External clients
Purpose: to persuade why RG products & services are desirable
File Format: MS Word (working files), PDF (client-facing)
Print Specs: Spiral bound, clear cover, gray back
Content: Persuasive language - Must contain ourcontact info
One Sheet
Audience: External clients
Purpose: to persuade customers to buy a product or service
File Format: MS Word (working file), PDF (client-facing)
Print Specs: One single or double-sided page
Content: Persuasive language - Must contain our contact info
Fact Sheet
Audience: External clients
Purpose: to inform customers about a single product or service
File Format: MS PowerPoint (working file), PDF (client-facing)
Print Specs: One single or double-sided page
Content: Plain language - Must contain our contact info
Corporate Overview
Audience: External clients
Purpose: to inform customers
File Format: MS PowerPoint (working file), PDF (client-facing)
Print Specs: Spiral bound, clear cover, gray back
Content: Plain language - Must contain our contact info
7. ยฉ 2012 Robbins-Gioia LLC 6
Poster
Audience: External clients
Purpose: to persuade customers to buy a product or service
File Format: Adobe CS (working file), PDF (client-facing)
Print Specs: Single sided, 24โ by 18โ or 36โ by 24โ
Content: Persuasive language - Must contain our contact info
Trade Show Display
Audience: External clients
Purpose: to persuade to buy multiple products or services
File Format: Adobe CS (working file), PDF (client-facing)
Print Specs: Dependent on design
Content: Persuasive language - Must contain our contact info
