Phd Consumer Insight Presentation
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PHD USA selected seven seniors at The University of Georgia's Grady College of Journalism and Mass Communication to participate in a "creative collective" in which the students undertook media research projects assigned by PHD. In March, the students—aka "The Grady Bunch"—traveled to New York and presented their findings to PHD staffers and their partners.
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- 2. group pictures t h e g r a d y b u n c h
- 3. Understanding Hot-Technologies Context, Content & Devices The Ever-Presence of Digital Multimedia Viewing of TV Content Facebook Storytelling Media vs. Creative Agencies
- 5. I’m a Millennial and I my personal montage. [ ]tweet Canadian-American. Unofficial Massage Therapist. Wannabe Barefoot Contessa.
- 6. I’m a Millennial and I [ ]my personal montage. explore North Carolinian. Concert-Goer. Football Fanatic.
- 8. How do young adults learn about the coolnewthing in technology?
- 9. I purchased my first smartphone out of peer pressure and the desire to be ‘with it’. “
- 10. The Network Effect Innovation Influencers Socialgraphics Crowdsourcing
- 12. How do consumers decide what makes something blowup?
- 14. Tastemakers
- 16. Unexpectedness
- 17. The Age of the Feed Internal Validation & The Fear of Missing Out
- 18. What are the types of relationships that Millennials have with their devices ?
- 20. Laptop The Baby & Retail Catalog
- 21. Container of Precious Information Toolbox of Applications
- 22. Product Recommendations Portal to the World of Internet Commerce Bang for Your Buck
- 23. TabletA Luxury & The Entertainer
- 24. Center for Living Room Entertainment Glorified iPhone
- 25. Smartphone The Buddy & The Fifth Limb
- 26. Fabric for the Modern Relationship Determination for Communication
- 27. Necessity for Life All-Encompassing Device
- 28. Enabling & Disabling Technology Reflects Our Values Over-Saturation Interrupted Human Interaction
- 29. I’m a Millennial and I my personal montage. [ ]pin Military Brat. Animal Lover. Beer Connoisseur.
- 31. How does the contextand contentof an ad affect how young adults perceive it ?
- 32. On-Demand
- 33. prior product tastes More receptive to new products if found on sites that are based on previous preferences.
- 34. “ More receptive to new products if recommended. If I find something I like on Pinterest, Wanelo or Etsy, I’ll save it for later, even if I’ve never bought from that brand or shop before.
- 35. How do Millennials perceive infomercials and directresponse?
- 36. “ ”Millennials are skeptical of infomercials. They lower our opinion about the brand. I don’t really pay attention because I don’t believe any of it anyway.
- 38. What types of ads make Millennials look at brands in a favorable light?
- 39. Similar Strangers The Power of Celebrity
- 40. I’m a Millennial and I [ ]my personal montage. filter Thor Doppleganger. #mrhashtag. Wood Worker.
- 42. How effective is a digital billboard vs. a standard billboard?
- 43. Digital ads can be updated often... that could be put to use.“ ”Ads with relevant information can leave lasting impression.
- 44. #sftb
- 45. What are Millennials’ perceptions of digital screens?
- 46. I feel like a lot of the screens in retail locations are just clutter.“ ”Millennials don’t like clutter. Eliminate the noise.
- 47. Streamline Retail Process Offer Incentives & Helpful Information The Creation of a Digital Community
- 48. Do digital elements affect Millennials’ perceptions of a brand?
- 49. The Creep Factor Opt-In to the Network
- 50. I’m a Millennial and I [ ]my personal montage. blog Fashion Blogger. Half-Filipino. Game Of Thrones Junkie.
- 52. How do we engage with video entertainment?
- 53. “ I like to marathon, but if I really like a show, like “The Walking Dead” I don’t want to miss out.
- 54. on-demand command engage through relevancy
- 55. What devices do Millennials use to watchTV?
- 56. “ I can just hold it. I don’t have a TV in my room so my laptop is my TV.
- 57. laptop is king comfort in scaling back
- 58. Are cable & TV networks still important to us?
- 59. It came with my lease, but I feel like I’d still buy it because it’s cable... I wouldn’t know how to live without it. “ ”
- 60. I’ll find shows illegally if I can’t find them anywhere else.“ ”
- 61. What types of behavior occur during multi-screen viewing?
- 62. “ Partnering with social media and offering exclusive content. If I’m watching TV on a TV, then I’m usually not paying attention. I’m on my iPhone or my laptop. But if I’m on my laptop, I’m pretty focused.
- 63. reactions to distraction attention with apps
- 64. challenges: time, interest & creativity Content Watchers > Content Makers
- 65. I’m a Millennial and I [ ]my personal montage. update World-traveler. Future Food Critic. Sleep-lover.
- 66. acebookf
- 67. Is our relationship with Facebook changingas it continues to evolve? Text
- 68. “ ”We still use Facebook, but not in the same way. It’s not all about how Facebook is changing, but how I’m changing too.
- 69. Is Facebook still always open in a browser on our computer or phone? Is it as cool as it once was?
- 70. “ Facebook is not as cool as it used to be. I’m not as interested in it as I used to be... 3 or 4 years ago it would have been my homepage.
- 71. Who are those that are using it less or perhaps not at all?
- 72. “ Millennials are moving away from Facebook. I have push notifications for my close friends, but if not, I don’t care. I try to avoid it most of the time.
- 73. Is there a different form of social media that is taking it’s place?
- 74. he said she said
- 76. I’m a Millennial and I my personal montage. [ ]sync Music Lover. Purple Lover. Snapshot Lover.
- 77. Storytelling
- 78. Do young adults want to have a relationship with brands? Do these relationships exist?
- 79. I don’t think about the relationship I have with them, but I do appreciate that they are giving me another way to connect with their product. “
- 81. Understanding how we use different social media is key to understand how to engage with us on those media.
- 82. If you want them [brands] to listen, you’ll do it on social media “ ”
- 83. Show us. Don’t tell us.
- 84. Which channels do Millennials desire to be reached by?
- 85. When brands have their own Facebook page it doesn’t feel like advertising.
- 86. Personal Interest Leads to Likes Like Doesn’t Equal Purchase
- 87. What makes people identify with a brand?
- 88. “ ” Clean, classy, not overly flashy and down to earth. They just get me.
- 89. Millennials are unique individuals who want to be included in the collective community.
- 90. How do advertisers disaggregate the brand from the technology?
- 91. Technology makes it possible to participate in your brand’s story.
- 92. MediavsCreative
- 93. How are Advertising agency structures perceived by future Ad professionals?
- 94. Narrow View of Media Agency Creative Equals Creation Defined by Medium
- 95. We are Millennials and we our personal montage. [ ]pinupdate tweet blog filter syncexplore
- 96. Questions?