Alice Cahn: Stop Bullying, Speak Up

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  • Learning the signs of bullying is important. Bullying is a serious problem in many schools, and the consequences of being bullied can be long-ranging emotional and physical issues that can impact academic performance and confidence; parents need to know how to help a kid deal with bullying.As a parent or caregiver, you can use stories to help your child learn how to respond to bullies in healthy ways.As a way of helping everyone especially the parents, who still find it quite hard to manage issues like this, I found this great application which featured a safety app which gets me connected to a Safety Network or escalate my call to the nearest 911 when needed, it has other cool features that are helpful for your kids with just a press of a Panic Button. #SafekidZone, Check it here: http://bit.ly/Zj
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Alice Cahn: Stop Bullying, Speak Up

  1. 2. Successful History of Pro-Social Platforms & Partnerships with Impact
  2. 3. Identifying the Issue <ul><li>As part of Cartoon Network’s on-going research, young people identified bullying as one of top five most important issues in their lives. </li></ul><ul><li>It is an issue they wanted to change; and they believed they could change, if they knew how. </li></ul>
  3. 4. Advisors <ul><ul><ul><li>Dr. Susan Limber </li></ul></ul></ul><ul><ul><ul><li>Clemson University </li></ul></ul></ul><ul><ul><ul><li>Institute on Family and Neighborhood Life </li></ul></ul></ul><ul><ul><ul><li>Dr. Ron Slaby </li></ul></ul></ul><ul><ul><ul><li>Harvard Medical School — </li></ul></ul></ul><ul><ul><ul><li>Sr. Research Scientist; </li></ul></ul></ul><ul><ul><ul><li>Educational Development Center </li></ul></ul></ul><ul><ul><ul><li>Dr. Duane Thomas </li></ul></ul></ul><ul><ul><ul><li>University of Pennsylvania </li></ul></ul></ul><ul><ul><ul><li>Applied Psychology & </li></ul></ul></ul><ul><ul><ul><li>Human Development Division </li></ul></ul></ul><ul><ul><ul><li>Dr. Anthony Peguero </li></ul></ul></ul><ul><ul><ul><li>Miami University </li></ul></ul></ul><ul><ul><ul><li>Dept. of Sociology </li></ul></ul></ul><ul><ul><ul><li>Kevin Jennings </li></ul></ul></ul><ul><ul><ul><li>Director Office of Safe and Drug Free Schools </li></ul></ul></ul><ul><ul><ul><li>Department of Education </li></ul></ul></ul><ul><ul><ul><li>Capt. Stephanie Bryn </li></ul></ul></ul><ul><ul><ul><li>Director Injury and Violence Prevention Programs HRSA </li></ul></ul></ul><ul><ul><ul><li>Robyn Holstein-Glass </li></ul></ul></ul><ul><ul><ul><li>Executive Director </li></ul></ul></ul><ul><ul><ul><li>Project Change </li></ul></ul></ul><ul><ul><ul><li>David Waren </li></ul></ul></ul><ul><ul><ul><li>Education Director </li></ul></ul></ul><ul><ul><ul><li>Anti-Defamation League </li></ul></ul></ul>
  4. 5. Campaign Goals <ul><li>Educate youth about bullying and the potential power of the active bystander: </li></ul><ul><li>Empower youth to take positive action when they see someone being bullied; create a community of active witnesses. </li></ul><ul><li>Create long-term partnerships with nationally recognized experts. CN is content creator and distributor; partnering is key to success. </li></ul>Primary Goals:
  5. 6. CNN Partnership <ul><li>Cartoon Network, CNN and People Magazine partnered to promote an AC360 special: “Bullying No Escape.” </li></ul><ul><li>Cooper devoted the first week of October on his show AC 360 to the topic. </li></ul><ul><li>Town Hall featured Cartoon Network advisors Kevin Jennings and Dr. Susan Limber. </li></ul><ul><li>Town Hall premiered on CNN Friday October 8, 2010 and was edited into segments for CN and CN.com. Also distributed nationwide to the Boys & Girls Clubs of America </li></ul>
  6. 7. Digital Destination PSA’s “ The Dudes” from “ Dude What Would Happen?” www.StopBullyingSpeakUp.com with tools & resources for youth & parents, links to core partners
  7. 8. PSA Stop Bullying
  8. 9. Turner/Time Warner Partners
  9. 10. Doing Well by Doing Good Doing Well by Doing Good Brand Relevancy Stakeholders Youth Audience

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