2. The layout of the contents page.
The layout that will be used for the contents page will be 4 boxes in which images be inserted too.
Under these boxes will be other boxes that act as subheadings for other stories that can be found within the product.
The rest of the space in the
contents page will be a white
The contents page masthead
space. I am going to challenge
will be placed at the top of the
conventions by creating a
contents page. This is a
simplicity for the product. This is
conventional method of most
because the images that are going
real media products, because
to be used will be vibrant. It is for
it creates awareness of what
this reason that I do want to create
the page is actually about.
a clash of the background and the
The contents page title will
images that are going to be used.
also be in a large font to
stress the awareness of it, for
readers. The boxes that have
been labelled
An editorial will be used, to draw ‘Image’ is where the
the readership into the product, images of the
making them feel apart of the contents page will be
process of the magazine. placed.
On the left hand side of the
The contents page will include any contents page is a column,
contact details about the magazine which is where other features of
and the institution. This is a the contents page can be found.
In this column, subheadings will
conventional part of the product, and
also be used to highlight topics
allows the readers to access the of interest for the readers. The
magazine and make any enquiries columns page will be very
about it if necessary. In the contents essential and efficient for the
page will be the magazines: email navigation of the contents page
address, contact number, and office as page numbers will also
address. I have added this to create a placed next to the subheadings.
sophistication to the product.
3. Codes & Conventions of the contents page.
For the contents page I will be using a conventional ‘contents’ title in a larger font size and the main masthead of the product which is ‘JazzMin’
beneath the contents page in a smaller font size.
However, despite the difference in size, the contents page will mirror the font style of the masthead to maintain the products corporate identity.
This is because, the institution of the product is focused on maintaining and reinforcing brand identity as much as possible so that the
audience recognise the product straight away – when the product becomes distributed.
C O N TE N TS
I will be using the conventional masthead title for the contents
page to be ‘content’. This is to make awareness for the target
audience to know where they can get information to help them
navigate their way through the product.
4. What type of graphics will you be using to navigate your target
audience and why?
The type of graphics that I will be used to help the target audience navigate their way through the product will be the use of boxes with images
inserted into them.
On these images will be page numbers to help the target audience find out the information behind the image. To add to this, other boxes will be
placed below the image to give readers an indication as to what to find and discover what the story behind that image is. Essentially, this
box will be the teaser that selects minimal information that will lure the target audience to read what the magazine has to offer alongside
the image.
The boxes circled
will be where
images will be
placed. Page
numbers will also
be placed on top
of these images.
Furthermore, the contents page will
have a column that is labelled other
features to show the readers what
The image for the double else can be found in the magazine that
page spread will be placed may be of interest to them.
into a larger box to indicate it The larger boxes that will be used will
has the highest significance highlight key parts of the magazine and
in relation to the content of the image to indicate the double page
the magazine. spread will be included.
5. What four shot types will you be using for your contents page and why will they appeal to
your target audience?
For the contents page the shot type that I will be using, range from medium shots to close-up.
• The close up shot achieves a great communication with the target audience – the image is one that is very close up and personal. In this
way the consumers of the product will know they can trust the product, and can feel comfortable with the product. Also, through this image
the target audience will be aware that as females it is important to stick together and because of this the target audience will be able to
trust the product.
• The image used as an introduction to the double page spread portrays the females in the image to be having fun; this image captivates
the warmth of the product. The image also mirrors the previous and initial cover line that was going to be used – ‘’girls just wanna have
fun’’
Also the background of this image is in a suburban area. I have selected
this image because the background is realistic and many girls who live in
areas such as this can identify themselves with the product.
Furthermore, this realistic background challenges the conventional
backgrounds of music magazine from different genres such as Hip Hop,
Rock and Pop etc. The backgrounds shown in many music magazines
of those genres usually use green screen, to create unrealistic
backgrounds for the target audience and highlighting the glamour of the
artist. I want my product to differ from this, because it is one that
represents real people than the stereotypical celebrity type glamour that
is featured on the front cover of many magazines.
6. What four shot types will you be using for your contents page and why?
Close up shot: Medium long shot: Low angle shot: Medium shot:
•Background (suburban area) is •Image shows the artist •The facial expression links to
•Indicates close relationship
shown (challenges the being happy – the subheading that will be used
between the product and the target
conventional photo shoot image representation here of the which about a new Journalist of
audience
that is shown in many real media artist is positive. The image the product.
•The close up used allows the target
products. shows the artist being •The body gesture of the
audience, to get a closer view into
•This image is representative of playful with the scarf which ‘Journalist’ is one that seems
the lives of the musicians that are to
the double page spread. maintains and highlights nervous. Using, this type of
be discussed in the product.
•The information that will be the youthfulness of the image will draw to the reader
•This is representative of the double
placed on the image who tell the product, which is suited to into the product (article/
page spread, where the readers
readers who each person is, and the target audience. interview) leaving them to
gain an insight into the lives of the
how they are significant to the explain whether or not the
musicians through the interview.
product. subheading links with the
image.
7. What stories will be included in the contents page and how will they relate to these images?
Stories: •The story will relate to the
image, because the artist is
shown having fun and
‘’ZAYNA LOVES FUN’’ being playful, which is
emphasised by the story
that will be used: ‘’Zayna
loves fun’
‘’ The Exclusive Interview’
This story relates to the image
because this image is larger in size
than the other images used for stories
on the contents page. Furthermore,
the enlargement of the page number
in comparison with the other page
numbers is much larger, which
highlights how this image is indeed
‘Exclusive’.
•The image will relate to the story
‘’Roy loves because of clothing used, and the
Jazz’’. background which off an 80’s
caravan; The caravan and the use of
clothing creates a vintage image and
style is a huge part of creating
identity in music genre.
8. What will the images tell the target audience?
I want all the images to bring out the fun and excitement of Jazz that expresses being a female in the Jazz Industry. All of the images exhibited
on the contents page show the females (musicians and journalist) in the magazine to be ordinary girls in the late teens and early
adulthood to be having fun and they are represented in a laid back way. I want my target audience to identify the images to be laid back
meaning they can be confident in the product, or gain some confidence through it themselves.
Also the images, especially they fourth image
Furthermore, the first image will also tell the target audience
that there is a close/ relationship between themselves and the
product. This is because of the close – up that has been used.
9. What type of fonts and font sizes will be used for your contents page and WHY?
COLOUR OF FONT
C O N TE N TS Font style used:
The font style that will be used for the masthead of the contents page
will be stencil.
I will use this font style because it has a link with the main masthead
which is also made from the font style ‘Stencil’. The font mirrors a
Saxophone which is a Jazz Instrument; using this type of font would
Identify with the genre of music right away. By using the same font style
as the masthead on the front cover, the product maintains corporate
Identity.
Font size: The font size that will be used for the title of the contents
page will be 120 because it is large enough to draw the readers attention
to it instantly. Furthermore, the size of title of the contents page will be
larger than the rest of the text on the contents page.
A mixture of ‘Times New Roman’ will be used to add a variety of style to the product, from my research I found that it is very rare from
real media products to use only one consisted font in one manner on a contents page. If so, some of the text on that same font style
could have italics. More over, different font styles communicate different messages for different types of audiences. This is the concept in
which I applied for my contents page:
• Stencil – links with target audience, will also be used to mark product identity.
•Times New Roman – adds a sophistication to the product.
What will the colour of your texts be on the contents page?
The main colours that will be used for the contents page for the text will be red, white and black.
These colours will be used as it is the colour scheme for the whole magazine.
These colours will be used in a diverse way, for ex: on the images in the contents page will be
numbers which will be of the colour red.
The contents page title will look like this, again it maintains coporate Identity, by being very
similar to the masthead on the front page.
C O N TE N TS
