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ID HUB PRESENTATION

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assignment 1, ID HUB Presentation. …

assignment 1, ID HUB Presentation.
Name: Sifeng Cai.
Number: 3387340.

Published in: Technology

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  • 1. http://flavors.me/charles1899 Sifeng Cai 3387340
  • 2. Persona Description Since I am a student who is currently studying Master of Advertising, I decided to present a persona that is based on my major. As most internet users are tend to look for some interesting things and make themselves have fun, so simply present theoretical contents would not be effective to attract ordinary platform users, therefore I focused my persona as a person who likes creative advertising, which is interesting and attractive. Moreover, for presenting my persona to be easily approachable and enjoying life, I gave this persona my own interests, which are soccer, video games and studying tanks. I used Twitter and Facebook to share contents, especially images of soccer, tanks, video games and of cause, creative advertisements. I also tried to be more interactive with other soccer lovers and video game lovers, used Instagram to share photos in real life, to make the persona stereo. Wordpress and Blogger are used to post my comments on some creative advertisements and to post some articles on specific topics such as creativity in advertising and the importance of briefing in advertising agency.
  • 3. ID Design Positioning Statement: It is a great benefit that modern technology makes communication much more convenient than ever before. I would be pleasure to share my opinions and ideas. Value Proposition: I would like to know more people on these platforms by sharing creative ads, interesting images and comments, to meet people who are also studying advertising or communication. I tend to use these online platforms to build a future social network, therefore different, valued topics could be discussed and I would be able to gain more experience and knowledge from the discussions with others. Brand Story: After my four-year study on advertising for Bachelor degree, I made a decision to keep studying further, to know more and to see more. Therefore the persona is based on my own. I tend to study the creativity in advertising and communication, to make the communication between different people more live and more rich.
  • 4. Blog Posts http://archon1899.wordpress.com/2013/08/3 1/barriers-to-participation-of-online-projects/ http://archon1899.wordpress.com/2013/08/3 0/creativity-in-advertising/ http://archon1899.wordpress.com/201 3/08/26/media-mapping/
  • 5. Blog Posts http://archon1899.wordpress.com/2013/08/29/creative-advertisements- communication/
  • 6. Twitter Streams
  • 7. Twitter Streams
  • 8. FLAVORS.MEFACEBOOK TWITTER WORDPRESS BLOGGER INSTAGRAM