Charity Navigator's President & CEO, Ken Berger, presented on the topic of “Crowdsourcing, Transparency and Results Based Charity Ratings: The Next Generation of Nonprofit Evaluation” at Columbia University.

1. Crowdsourcing, Transparency and Results Based Charity Ratings – The Next Generation of Nonprofit Evaluation Presented by Ken Berger, President & CEO NextGen:Charity New York, NY November 19, 2010 *Prototype for purpose of illustration only and in no way represents the final product.

2. Your Guide to Intelligent Giving Where the Heart Meets the Mind

5. (The Nonprofit Marketplace Hewlett Foundation, 2008) *Includes Charity Navigator- evaluates nonprofits and provides meaningful information. ** Includes individuals, foundations, corporations and government funders.

6. The Explosive Growth of Nonprofits in the US

7. The Problem

8. The Solution!: A 3-D View

10. Introducing CN 2.0 Financial Health Accountability/Transparency Results More Comprehensive Rating System

12. 100% Financial 33.3% Account- Ability/ Trans- parency + 66.6% Financial 50% Results + 17% Accountability/ Transparency + 33% Financial

13. SCALING UP: 6 Steps to a 3-Dimensional Rating System July 2010 Accountability & Transparency Methodology Launched (achieved) Fall/Winter 2010 Financial Metrics Revised (in process) July 2011 Methodology to Measure Results Launched (provided adequate funding is secured to scale up) Accountability & Transparency Now Part of Star Rating (in process) July 2012 Results Dimension Now Part of Star Rating (assuming data has now been collected for all charities in CN’s database) July 2013 Incorporation of reviews/data into Results Dimension (e.g. beneficiary satisfaction, volunteer reviews, expert reviews and independent impact evaluations.) 1 2 3 4 5 6

15. RESULTS 0 – 4 STARS 50 Points Max DCCK: 41 out of 50 ACCOUNTABILITY/ TRANSPARENCY 0 – 4 STARS 17 Points Max DCCK : 14 out of 17 FINANCIAL 0 – 4 STARS 33 Points Max DCCK: 27 out of 33 0VERALL SCORE: 0 – 4 STARS; 100 POINTS; RISK LEVEL DCCK SCORECARD: 82/100 POINTS Low Risk

16. TRANSPARENCY & ACCOUNTABILITY

17. RESULTS 7 Questions* - 50 Points Total Maximum *For this prototype, we are using 7 questions devised by Keystone Accountability and New Philanthropy Capital. 3 3. Does the charity report its activities (what it does)? 3 3. Does the charity report its outputs (short term results)? 3 2. How does the charity demonstrate the demand for its services? 5 1. What is the charity’s commitment to reporting results? Max Points QUESTION

18. RESULTS 7 Questions - 50 Points Total Maximum *Prototype for purpose of illustration only and in no way represents the final product. 12 7. Does the charity adjust and improve in light of its results? 14 6. What is the quality of evidence for reported results? 10 5. Does the charity report its outcomes (defined as the identifiable differences that it makes through its work)? Max Points QUESTION

19. Sample Agency Dashboard

22. Donors Can Expand for More Details GNP REVIEWS TO REPLACE COMMENTS TAB

23. NO GOOD DEED GOES UNPUNISHED

24. The Battle for the Soul of the Nonprofit Sector

27. Your Questions & Our Web Addresses Website- www.charitynavigator.org Blogs- www.kenscommentary.org blog.charitynavigator.org Twitter- kenscommentary