Rockstar games
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  • 1. ROCKSTAR GAMES
  • 2. DMA Design
    • Established in 1988 to make games for the Amiga.
    • First success was ‘Blood Money’ an acclaimed space shooter, said to be high quality and difficult.
    • Huge success with Lemmings – sold 20 million units on 21 different formats
    • Made Uni-racers for N64, caught attention of Nintendo.
    • Developed Body Harvest for N64 launch, but release delayed as Nintendo wanted amendments for the Japanses market .
  • 3. Race N Chase
    • Top down, city based cops and robbers game.
    • Became Grand Theft Auto and was published by BMG Interactive for the PC in 1997.
  • 4. GTA’s Significance
    • Ground breaking freedom
    • Adult content and 18 certificate - designed for ‘mature gamer’
    • Provocative marketing
  • 5. Grand Theft Auto
    • Released for the PC in 1997 and PS in 1998
    • Developed by DMA Design
    • City based, top down action game that gave the player real freedom
    • Controversial content used to sell the game
    • Sold 1 million
  • 6. Change of ownership
    • Gremlin bought DMA , who were then themselves bought out by a French company called Infogrames . Because of the BMG deal, DMA weren’t part of the deal.
    • In 1998 DMA (as part of BMG) was sold to New York games publishers Take Two Interactive .
  • 7. Sam Houser
    • Founding member and President of Rockstar
    • Born 1972
    • Joined BMG record group at 17
    • Worked in A&R and Marketing
    • Joined BMG Interactive
    • Worked on original Grand Theft Auto
    • Applied skills learnt in the recording industry in the games industry
    • Obsessed with details
  • 8. The big idea
    • ‘ Above all, I wanted to start a label for the games industry like the labels you saw in the record industry. At that time, games were positioned as either toys or bits of technology. But I was interested in a hip, happening label, more about lifestyle, not toys or technology. A valid form of entertainment. Take-Two said off you go.’
    • Sam Houser, 2000
  • 9. The plan
    • BMG Interactive employees Sam Houser, Dan Houser, Jamie King, Terry Donovan and Gary Foreman pitch the idea of creating ‘cool’ gaming publishing label.
    • Make a games brand that was ‘cool’
    • Create games that would appeal to wider audience - people with interest in films, music and popular culture
    • Deliver integrity between design, product and marketing.
    • Apply development and marketing strategies used in other areas of entertainment
  • 10. GTA 2 and beyond
    • Released GTA: London 1969 in 1999 followed by GTA 2 which sold 2 million copies.
    • Developed and released GTA 3 as DMA Design
    • After the successful release of GTA 3 Rockstar Games bought DMA outright. It was renamed Rockstar North in 2002.
  • 11. Rockstar North
  • 12. 2000’s – Rockstar North releases
    • 2003 – Manhunt
    • 2004 – GTA San Andreas
    • 2005 – GTA Liberty City Stories (with Rockstar Leeds)
    • 2006 – GTA Vice City Stories (with Rockstar Leeds)
    • 2007 – Manhunt 2
    • 2008 – GTA IV
    • 2009 – GTA Lost & Damned and Ballad of Gay Tony
    • (episodic downloadable content)
    • 2010 – Red Dead Redemption and Undead Nightmare
    • (with Rocktar San Diego)
    • TBA - Agent
  • 13. Take Two Interactive Software, Inc. (aka Take-Two, or Take2) HQ: New York International HQ: Windsor, UK Development studios in: San Diego, Vancouver, Toronto and Novato, Canada.
  • 14. Take2 2K Games Rockstar Games Rockstar North Rockstar Vancouver Rockstar Leeds Rockstar Japan Rockstar London Rockstar San Diego Rockstar Toronto Rockstar Lincoln Rockstar New England (Localisation) (Quality assurance)