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Search Engine Optimization Presentation

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CGS Infotech
CGS Infotech
TechnologyDesign
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Search Engines & Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object]
Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Search Engine? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples popular Search Engines
How Do Search Engines Work? ,[object Object],[object Object],[object Object],[object Object]
Search Engines statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],% bases on usage
Why is Search Engine Marketing important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Search Engine Optimization? ,[object Object],[object Object],[object Object]
What is a SEO Algorithm? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Steps to developing a good SEO strategy: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What a Search Engine Sees ,[object Object]
Pay Per Click ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PPC vs. “Organic” SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Organic” SEO Pay-Per-Click
Basic Tips & Optimization Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Tips & Optimization Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is SEO ( Search Engine Optimization )? ,[object Object],Crawlability / Optimized Code Internal Link Structure Link Popularity / Relevance Key Factors Content Relevance
Where are the Organic Results? Organic Pay Per Click Pay Per Click
Industry Research – Who gets the clicks? The vast majority of clicks -- roughly 60 percent, go to organic listings. Source: Enquiro, 2006 Organic Clicks vs Paid Clicks
Industry Research: Organic SEO is the most popular form of SEM Organic SEO is the most popular form of SEM, with almost three-quarters of advertisers using this method, with paid placement a very close second at 71%
Industry Research & The case for SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],Reasons to conduct SEO *Sources: Iprospect Research, eMarketer
SEO Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technical SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page Title Alt-Tags Link Title Tags Site-Side Optimization Technical SEO - Example of Page Elements Anchor Text Navigation
Technical SEO - Source Code Title Tag Javascript Meta data
Measuring SEO success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About CGS Infotech Ltd ,[object Object],[object Object],[object Object],[object Object]
Infrastructure ,[object Object]
Services Provided ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Partnerships CGS Infotech is having partnership with Network Solutions, Inc, Google and NTT Verio. Susan Baron (Manager - VeriSign - Now Network Solutions) has expressed following sentiments:  "Cyberweb Global Services (CGS) is our Premier Partner since 1996. We are certain that you will be as pleased with the performance of CGS Infotech as we are."
Testimonials ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Us : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Search Engine Optimization Presentation

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  • 18. Where are the Organic Results? Organic Pay Per Click Pay Per Click
  • 19. Industry Research – Who gets the clicks? The vast majority of clicks -- roughly 60 percent, go to organic listings. Source: Enquiro, 2006 Organic Clicks vs Paid Clicks
  • 20. Industry Research: Organic SEO is the most popular form of SEM Organic SEO is the most popular form of SEM, with almost three-quarters of advertisers using this method, with paid placement a very close second at 71%
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  • 24. Page Title Alt-Tags Link Title Tags Site-Side Optimization Technical SEO - Example of Page Elements Anchor Text Navigation
  • 25. Technical SEO - Source Code Title Tag Javascript Meta data
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  • 31. Global Partnerships CGS Infotech is having partnership with Network Solutions, Inc, Google and NTT Verio. Susan Baron (Manager - VeriSign - Now Network Solutions) has expressed following sentiments:  "Cyberweb Global Services (CGS) is our Premier Partner since 1996. We are certain that you will be as pleased with the performance of CGS Infotech as we are."
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