Before you can make the most of social or search marketing you need a clear strategy and road map. This presentation, by Alaina Shearer, the Chief Digital Strategist of Cement Marketing outlines the Top 5 Steps to Content Marketing.
14. SEARCH OR SOCIAL ...
You need an audience.
WHICH MEANS YOU NEED:
1. Goal
2. Content strategy
3. The right networks
4. Content plan
5. Measurement and reporting
26. NO MATTER WHAT THE NETWORK
A few things are always the same...
1. Identify the right social
tools for you.
2. Integrate into day to
day operations.
27. 3. PICK YOUR NETWORK
Social Advertising
Time per day Demographic
Network necessary?
M - 50%
1 hour Yes
W - 50%
M - 50%
4 hours No
W - 50%
M - 14%
3 hours No
W - 86%
M- 70%
4 hours No
W - 30%
M - 50%
1-2 hours No
W - 50%
29. 4. NOW WHAT?
A content plan, that’s what.
1. Create necessary content. Ex: Facebook landing
page, or add a blog to Website
2. Choose writers/ content creators.
3. Delete all unnecessary admins.
4. Create supporting advertising calendars.
5. Commit to at least 6 months.
39. LEARN MORE!
Thursday, May 24, 2012
3:00 PM - Your Facebook Updates Suck!
4:00 PM - Local SEO: Ranking in Google for local businesses
5:00 PM - Mixer & Happy Hour
Cement Marketing offices
15 E. Gay Street, Suite 2A
Limited to first 50 guests.
Follow @cementmarketing on Facebook to RSVP
www.CementMarketing.com