Customer discovery path   four seasons
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Customer discovery path four seasons

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Customer discovery path   four seasons Customer discovery path four seasons Presentation Transcript

  • Online customer discovery path The example of Four Seasons online strategyArtigny Géraldine - Poirier Benoit - Medeiros Miguel - Filippi Cecilia
  • Positioning• «A brand for luxury, diversified offer and customer satisfaction.»• Cohesive brand image online empowered by visual impact and complemented by collaborators contribution for improvement.
  • Positioning• «Perfecting the travel experience»• Family culture• «Authentic and elegant»• «Admired but not easily replicated »• First ranked digital IQ hospitality group worldwide.
  • Customer engagement points
  • Site
  • You can browse either by location, dates.. « in a classical way » or by INTEREST
  • Social mediasSocial mediaslinked on FourSeasons ownsite
  • Digital marketingA magazine dealing with travel news and marketing the brand at the same time
  • Mobile• Dedicated website for smartphones• Apps are present for both Iphones and Ipads
  • We suggest you… Four Seasons Wedding pagehttp://magazine.fourseasons.co m/weddings THANK YOU