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Customer discovery path four seasons

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Online customer discovery path The example of Four Seasons online strategy Artigny Géraldine - Poirier Benoit - Medeiros Miguel - Filippi Cecilia
Positioning • «A brand for luxury, diversified offer and customer satisfaction.» • Cohesive brand image online empowered by visual impact and complemented by collaborators contribution for improvement.
Positioning • «Perfecting the travel experience» • Family culture • «Authentic and elegant» • «Admired but not easily replicated » • First ranked digital IQ hospitality group worldwide.
Customer engagement points
Site
You can browse either by location, dates.. « in a classical way » or by INTEREST
Social medias Social medias linked on Four Seasons own site
Digital marketing A magazine dealing with travel news and marketing the brand at the same time
Mobile • Dedicated website for smartphones • Apps are present for both Iphones and Ipads
We suggest you… Four Seasons Wedding page http://magazine.fourseasons.co m/weddings THANK YOU

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