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Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion
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Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

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Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion. …

Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion.
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  • 1. TOP 15 CONTENT MARKETING TACTICS TO BOOST YOUR WEBSITE TRAFFIC
  • 2. 1. INFOGRAPHICS
  • 3. THIS INFOGRAPHIC RECEIVES 800 Likes 600 Tweets 23,264 Visits
  • 4. Use Gifographics or 3D Infographics To Stand Out
  • 5. INFOGRAPHICS LEAGUE www.infographicb2b.com
  • 6. 2. SLIDESHOWS
  • 7. SLIDESHARE IS THE TOP SITE FOR PRESENTATIONS 3 Billion Views 3X Traffic 40% More Traffic 60M Visitors
  • 8. 3. IN-DEPTH ARTICLES 13% – 15% increases traffic
  • 9. 4. SKYSCRAPER TECHNIQUE 1 2 3 Find trending topic Copy the concept with better content Reach out to the right people
  • 10. 5. USE BUYER PERSONAS By focusing on the content for their ideal customers, Quicksprout can increase traffic by 152.42% and page views by 259.62%.
  • 11. 6. START A FIGHT VS. ITEM A ITEM B
  • 12. With product showdown pages, Zappos can increase their traffic by 10%.
  • 13. 7. CUSTOMIZE 404 ERROR PAGES TechCrunch increases search engine traffic by 9% within 30 days by customizing its 404 error pages with internal pages on the website.
  • 14. 8. GUEST POSTING Neil’s Case Study61 times 49 blogs 3 months 22,7% Increase 22,7% in search traffic
  • 15. 9. CURATE CONTENT INFOGRAPHICS CURATION IS A TREND 1,400 Likes 1,910 Tweets An infographic like this can get KISSMetrics
  • 16. 10. CONTENT FOR WIKIPEDIA Search for dead links.1 2 3 4 Create similar pages to the dead links. Replace the dead links with your pages. Ask others to replace the dead link with the link to your site.
  • 17. 11. TOOLS OVER CONTENT QUICKSPROUT FREE TOOL 1 PAGE VIEWS from 1.8 to 2.35 2 BOUNCE RATE from 74% to 63% 3 TIME ON-SITE from 2m10s to 3m10s 4 INCREASE VISITOR LOYALTY
  • 18. 12. INDIRECT CONVERSIONS increases its leads from 49% to 72% using this technique. High Quality Blog Content Can Lead to Indirect Conversion in the Long Run.
  • 19. 14. CONTENT LENGTH MATTERS The more words your content has, the more traffic and conversion it can generate. FOCUS ON PUTTING OUT QUALITY CONTENT
  • 20. 15. MORE AUTHORS = MORE TRAFFIC Adding multiple authors to blogs or website Encourage sharing content via their social profiles How this work? This tactic not only improves your click-through rate but also encourages social shares and ranking.
  • 21. Source 7 Essential Ingredients Every SEO Campaign Needs 11 SEO Changes That Will Give You Big Results 7 Smart Ways to Combine Content Marketing with SEO for More Qualified Search Traffic - Quicksprout blog – Online Videos Drive Conversions and Traffic [Infographic] Slideshare – The World’s Largest Content Sharing Community [Infographic] - infographicb2b.com - Visualize www.the-seen.com
  • 22. IT’S TIME TO GET VISUAL www.the-seen.com