2. Who will the App help?
For everyone with a role model
What is the situation behind the problem ?
People can not meet their idols
When does the problem occur?
Everyday
Where does the problem occur?
At home
Why does the problem occur?
They don’t know where the meet and greet or signing is.
They don’t know how to get tickets.
Background Situation
3. Many people don’t get to meet their idols. Many of them know
how or where to get tickets
Many websites make a big fuss on getting tickets
Many of their idols also want to meet their fans but don’t get
to because they are busy.
Problem
4. The key question our team is trying to answer is:
“How can fans meet their idols and vice
versa without going through a big fuss?”
Key Question
5. Following the Scoping phase; Our key findings are the
following:
Lots of fans use social media to connect with there
fans
We need to add a map and we can pin point where the
event is taking place.
Key insight statements
6. “Our team, The Geeks, is developing a mobile app to
help everyone with a role model. It will update you on
where and when an event involving your favourite
celebrity, to help you find out where your favourite
celebrity’s next signing, football game or concert is.”
Mini Elevator Pitch
7. After analysing the results of the surveys we sent out
to potential users, we found the following:
50% of people have trouble getting updates about
their idol.
60% of people think that this app will help them.
70% of people would buy this app and 50% of them are
females
80% of people would recommend this app to their
friends and family.
90% of people would buy this app.
User Profiles- What we found out about
our users
8. Having conducted some research into the current app
market, we found the following were our main competitors:
Ticketmaster
However, these apps do not fully solve the problem for Fans
as it only provide tickets. They do not contain news about
the chosen celebrity. This makes these apps more difficult
and time-consuming to use.
Competitors and alternative solutions
9. Fan User story:
“As a Fan, I want to be able to
communicate with my idol and
meet them. I also want to be
able to meet them and get
tickets.
I want to be able to get
updates on their whereabouts
and what they have updated
on social media.
MVP user stories
10. The screen map below shows the flow of the
FameFinder App:
Flow of app & user feedback integrated
11. This wireframe
shows the
welcome screen
for our
‘FameFinder’
app.
Key wireframes-
Welcome screen
12. This wireframe
shows the search
for famous people
for our
‘FameFinder’ App.
Key wireframes-
Search for famous
people
13. This wireframe shows
the Google map for
our ‘FameFinder’ app.
Key wireframes-
Google Maps
14. This wireframe shows
the Social Media for
our ‘FameFinder’ app.
Key wireframes-
Social Media
15. This wireframe shows
the What’s New for
our ‘FameFinder’ app.
Key wireframes-
What's New
16. This wireframe shows
the Favourites for our
‘FameFinder’ app.
Key wireframes-
Favorite's
17. This wireframe shows
the What’s New for
our ‘FameFinder’ app.
Key wireframes-
Settings
18. Data:
The data that is required for this app is Social Media Sites.
These Sites will load when the user choices to Update Social
Media.
We will need authorisation from website owners.
Technical Feasibility:
Our solution is technically possible to build because it does
not require functions that do not exist on mobiles.
A professional developer would be able to build our solution in
less than 3 months.
Data and Technical Feasibility
19. Business case hypothesis:
“We think that both Fans will fund our app, ‘FameFinder’.”
Business model choice:
Statement: My team’s app, ‘FameFinder’ will operate on a
business model in which all users pay.
Justification: My team, ‘The Geeks’ has identified that Fans
are willing to pay £1.00 each towards the ‘FameFinder’ app.
Business Case & Customer pledges
20. Our team will use the following three main marketting
strategies to reach our specific users:
1. Advertising on social media e.g. Facebook and Twitter.
2. Flyers- Hand out flyers to local schools.
3. Word of mouth
4. Advertising on Television
Marketing Strategy