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At heart, SnapChat is a messaging app especially popular among Generations Y & Z... so how can companies utilize SnapChat without coming across as "intrusive" to these key demographics? Geofilters.
Our very own SnapChat geofilter at UW's Spring Commencement turned out to be a perfect platform for a staffing agency on a limited budget. The question was, if we could create a fun, tasteful geofilter that is designed to be used by these new graduates and their families, would we see an increase in interest in the jobs offered by Parker after graduation? Actually, yes!