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Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
Media trust volunteering
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Media trust volunteering

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Alison Morris from Media Trust Presentation

Alison Morris from Media Trust Presentation

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  • Before we start: How many of you feel confident that you know what comms support you could offer to charities? Worked in a charity? Volunteered with a charity? Read Media Trust’s ‘marketing and communications needs of charities’ report?
  • Who we work with
  • The grandparents’ association - £0.2m African Health Policy Network - £1m NADFAS - £1.6m The fostering network - £6.5m Breast cancer care - £12.6m Motor neurone disease association - £14.1m Mind - £24.8m Oxfam - £308.3m Charities all shapes and sizes work with Media Trust - this is a small selection of charities who’ve booked on our training events in the last month (plus Oxfam and Breast Cancer Care, who not only send staff to learn, but also send senior staff to speak)
  • What I’ll be talking about *** An intro to who we work with - how I got into marketing… My first marketing job. Projects: rewrite, produce complete new marketing literature, redevelop and rewrite company website, launch UK’s first learning disabled Actors’ Agency, handle comms and publicity round move to new-build studio, sell 32-date national tour at professional rates of work not yet written, produce tour literature for first national tour in 3 years, create press interest in all the above. No other comms staff, boss was running building project… My experience isn’t unusual - charity marketers often self-taught but highly educated, often doing a jack-of-all-trades communications role, often working with senior managers with little or no comms experience. Lots of challenges
  • Who we work with This is a real example – the range and needs of charity comms staff Training and events - Operational staff - manager/officer at medium orgs, assistant/officer at large orgs, anyone at small orgs from admin assistant to CEO.
  • Who we are We work with our corporate members and hundreds of volunteers from those corporate members, other marketing, media and communications agencies as well as individual volunteers to improve marketing and communications in the charity and community sector. Since 1995 expanded to deliver wider range of projects, now at 80-100 staff
  • What we do Communications resources and training - online, downloads, and live events Partnership with the Press Association that gets good charity press releases written up and sent out as PA wire stories. We match professionals wanting to volunteer or mentor to charities and young people Award-winning film production team. Volunteer Films in its 6th year offering charities £10k worth of productions for £1k. Community Channel - 24-hr platform on sky, freeview and online Sometimes have funding for community or particular media projects - e.g. community voices 26 grants to grassroots digital community projects
  • Who we are Speakers at our events include BBC’s - blogs editor, BBC Audio and Music - blogging IPC Media - Look Magazine’s assistant editor – celebrity support Virgin Unite - business mobilisation director – marketing strategy
  • How we know what we do is relevant Published September 2009. Researched cross-section of 400 charities of a range of sizes, geographical spread, specialism (Mixture of qualitative and quantitative methods, face to face interviews and telephone surveys)
  • What I’m here for… We encourage media, marketing and comms professionals to volunteer through speaking at events, mentoring charities or youth organisations , or making films for charities as a way of giving back to society
  • What I’m here for… I know many of you are already finding matches with charities, so this is to describe other ways of making a difference Speedmatching - one informal and fun evening, could be longer-term volunteering ‘match’ Matching - as little as a phone call, as much as a long-term mentoring role for a charity marketer Mentoring - more in-depth, involved CRB checks as working with young people Making a film – annual volunteering project for filmmakers Speaking at events - from appearing as a panellist (have an opinion) to a 30-min presentation, delivering a half-day workshop, or chairing a larger event and keeping all the other speakers in line Writing/filming/recording resources for charities - as much or as little time as you want
  • What I’m here for More than 1500 delegates on regular training open courses, similar numbers for bespoke training at larger charities Small numbers = great value for money for charities - unrivalled access to expertise, lots of Q&A and discussions Speakers get to know delegates and their charities much more
  • Quick reminder! Medium size orgs, operational staff
  • Events we’re currently looking for speakers: Breakfast season – panel events – 5-min response to question, round-table Q&A Plan and market your events – speaking slot – 20-30 min presentation on one of these topics, time for Q&A 3 last bullet points – we’re always looking for people to present 20-30 min slots on an aspect of these…
  • Selection of speakers Jun-Sep this year – sorts of people you’ll meet
  • What you can do Senior staff from larger charities/charities who’ve been particularly successful in an aspect of marketing and comms – invite to speak – case study to pull out principles to apply to shoestring-budget colleagues
  • What you can do We always credit the author of the work, but make it available for people to use, download and distribute, as long as they credit us and the author Been gathered ad-hoc – undergoing overhaul, some resources to be rewritten, updated, created.
  • If answer to any of the first questions is yes… come and talk to me Immediate help - I want your top tips, useful blogs, websites or twitter feeds to read, helpful mentors or free resources that I should look into or recommend to the charities we work with. I’ll ask you to put your name on it (hence use your business card) so that I can contact you to talk about developing your idea into a resource, an event or a workshop session. I have calendars of our training and events to end-Sep for more info on more of our events. If time: I’ll also gather all the cards up, lay them all out and ask each of you to look over the cards and put a star on the two you think will be most helpful to the charities I described earlier. No actual prizes for getting the most votes but there will be obvious kudos… and much gratitude
  • Verna Chung, National Operations Director, Windsor Fellowship “ 'We couldn't have hoped to get trainers of this calibre working with any other training provider.’” A happy customer of training and events! We ran marketing training for a number of her staff. You can make people like Verna and Rachel this happy and enthusiastic about communications too! Let me know. **Any questions?**
  • Transcript

    • 1. Intro slide Media Trust: What can you do? Alison Morris Content Manager, Training and Events 7 September 2010
    • 2. Can you name the charity?
    • 3. Can you name the charity?
    • 4. What we’ll cover… <ul><li>Who we work with </li></ul><ul><li>Who we are </li></ul><ul><li>What we do </li></ul><ul><li>What I’m here for… </li></ul><ul><li>What you can do </li></ul>
    • 5. <ul><li>“ When I started my role, we had projects in desperate need of up-to-date literature, the website was past its sell-by date, our brand needed a revamp and I had to keep on top of press and PR. I needed some training to help me deal with everything that was coming my way… “ </li></ul><ul><li>Rachel Skelton, Henshaw’s Society for Blind People </li></ul>
    • 6. <ul><li>We believe everyone should have a voice and the opportunity to be heard </li></ul>
    • 7. How we support charities <ul><li>Communications resources and training </li></ul><ul><li>Community Newswire - partnership with the Press Association </li></ul><ul><li>Media volunteers and mentors </li></ul><ul><li>Film and content production </li></ul><ul><li>Community Channel - 24/7 on national digital TV and online </li></ul><ul><li>Support and funding for media projects </li></ul>
    • 8. Our corporate members <ul><li>BBC </li></ul><ul><li>Channel 4 </li></ul><ul><li>Daily Mail and General Trust </li></ul><ul><li>Guardian Media Group </li></ul><ul><li>IPC Media </li></ul><ul><li>ITV Plc </li></ul><ul><li>MTV Networks UK and Ireland </li></ul><ul><li>News International </li></ul><ul><li>OMD </li></ul><ul><li>Sky </li></ul><ul><li>Virgin Media TV </li></ul><ul><li>Warner Bros </li></ul>
    • 9. Marketing and communications needs of charities - research <ul><li>“ reveals a sector that is hugely aspirational, but often unsure of how to secure commitment to marketing and communications activities, or apply principles strategically” </li></ul><ul><li>Insufficient core investment in marketing and communications </li></ul><ul><li>Online presence, but digital benefits are unrealised </li></ul><ul><li>Non-strategic marketing planning - urgent need for support </li></ul><ul><li>Support from within the sector is preferred but difficult to access </li></ul><ul><li>Aspiration within charities to raise the bar </li></ul>
    • 10. What our volunteers say…
    • 11. Ways to volunteer <ul><li>Speedmatching </li></ul><ul><li>Matching </li></ul><ul><li>Mentoring </li></ul><ul><li>Making a film </li></ul><ul><li>Speaking at events </li></ul><ul><li>Writing/filming/recording resources for charities </li></ul><ul><li>www.mediatrust.org/give-support </li></ul>
    • 12. About training and events <ul><li>100+ half- and 1-day seminars and workshops </li></ul><ul><li>2 1-day conferences </li></ul><ul><li>Monthly breakfast discussion on topical issues </li></ul><ul><li>Annual events hosted by Google </li></ul><ul><li>200+ speakers each year </li></ul>
    • 13. Can you name the charity?
    • 14. What you can do: speak <ul><li>Communicate your impact - autumn’s breakfast season panellists </li></ul><ul><ul><li>Compelling case studies - Oct 14 </li></ul></ul><ul><ul><li>Know your audience - Nov 16 </li></ul></ul><ul><ul><li>Results bring results - Dec 12 </li></ul></ul><ul><li>Plan and market your events - Jan 20 </li></ul><ul><ul><li>Plan events for results, fit concepts to brand </li></ul></ul><ul><ul><li>Manage sponsorship, partnerships, celebrity, media, WOM </li></ul></ul><ul><li>Marketing essentials, Marketing strategy </li></ul><ul><li>Email marketing </li></ul><ul><li>Write better copy, Writing for the web </li></ul>
    • 15. Speakers working with us <ul><li>Amnesty International </li></ul><ul><li>BBC </li></ul><ul><li>Cake </li></ul><ul><li>Deutschebank </li></ul><ul><li>Guardian News and Media </li></ul><ul><li>Ispy marketing </li></ul><ul><li>Kit Cat Nohr </li></ul><ul><li>Look magazine </li></ul><ul><li>Microsoft </li></ul><ul><li>Porter Novelli </li></ul><ul><li>Precedent </li></ul><ul><li>Royal Bank of Scotland </li></ul><ul><li>Time Out </li></ul><ul><li>The Daily Telegraph </li></ul><ul><li>The Sun </li></ul><ul><li>Unity </li></ul><ul><li>Virgin Unite </li></ul><ul><li>WeAreSocial </li></ul><ul><li>Weber Shandwick </li></ul>
    • 16. Speakers working with us <ul><li>“ I’m surprised more media people don’t do it. I got a lot out of it and I even think I may have been some use” </li></ul><ul><li>George Brock, former International Editor, the Times, now Professor and Head of Journalism, City University </li></ul><ul><li>“ It's lovely to think that there is something that I can pass on from my career so far…Media Trust gives me the chance to do that. And it's great for networking.” </li></ul><ul><li>Genevieve Edwards, Executive Director of Communications, Terrence Higgins Trust </li></ul>
    • 17. What you can do: contribute content <ul><li>Range of free resources available to charities </li></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Digital marketing </li></ul></ul><ul><ul><li>Filmmaking & rich media </li></ul></ul><ul><ul><li>PR and media </li></ul></ul><ul><ul><li>Key comms skills </li></ul></ul><ul><li>White-labelled - to cascade to organisations they work with </li></ul><ul><li>Audit and re-work in progress - more and more downloadable as they’re reworked… </li></ul>
    • 18. Resources to review/rewrite <ul><li>Practical tips for managing a database </li></ul><ul><li>Compiling a media list </li></ul><ul><li>Top tips for kickstarting your marketing strategy </li></ul><ul><li>5-min guide to SEO and tips for measuring your site’s success </li></ul>
    • 19. Resources to create <ul><li>Top tips to beat writer’s block </li></ul><ul><li>5-min guide on influencing your colleagues </li></ul><ul><li>Downloadable social media policy template </li></ul><ul><li>Top tips for keeping your website accessible </li></ul><ul><li>Guide to setting SMART aims and objectives </li></ul><ul><li>Putting a marketing strategy into action </li></ul><ul><li>Case study on how marketing can achieve your org’s goals </li></ul>
    • 20. What you can do… now <ul><li>Want to do some training? </li></ul><ul><li>Got some content ideas? </li></ul><ul><li>Fancy an evening out meeting charities & giving advice? </li></ul><ul><li>Get in touch with me - details follow </li></ul><ul><li>Put a top tip for charity marketers on your business card </li></ul><ul><li>Sign up as a volunteer: www.mediatrust.org/give-support </li></ul>
    • 21.  
    • 22. Thank you <ul><li>Alison Morris </li></ul><ul><li>Content Manager, Training and Events </li></ul><ul><li>020 7217 3792 </li></ul><ul><li>07817 018 496 </li></ul><ul><li>[email_address] </li></ul><ul><li>@media_trust </li></ul>

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