Wordpress and Blogging

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Statistics, tips, strategies, tools, and other helpful information regarding the use of Wordpress in blogging and blogging strategy.

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Wordpress and Blogging

  1. 1. ANSON ZONG-LISCUM JOHN PHERSON CALEB ANTHONY
  2. 2.  Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer http://www.merriam-webster.com/dictionary/blog
  3. 3.  31 million bloggers in the united states 60% men, 40% woman 48% Caucasian 38% African American 4% Latin American
  4. 4.  Companies with blogs have 55% more website visitors.  Currently 152,000,000 blogs on the Internet  B2C companies that use blogs generate 88% more leads  B2B companies 67% more leads  Morning most busy blogging period, 10 amhttp://blog.lewispr.com/2011/09/eloqua-creative-content.html
  5. 5.  Upwards of 81% of Bloggers never make over $100 dollars from blogging. Only 8% earn enough money to support a family Only 9% make enough to support their lifestyle (blogging 4-6 hours a day) Only 2% make above 150k blogging 1 – 2 hours a day
  6. 6.  60% of businesses have company blogs 35% actively blog once a month 65% haven‟t updated their blog in more than a year.
  7. 7.  At first it was seen this way… Now social media and blogs perform different but vital functions in the digital world
  8. 8.  CMS – Content Management System ◦ 2 Versions: Wordpress and Wordpress.com Open source ◦ Based on PHP, MySQL code Most popular blogging system ◦ 72.8 million users worldwide (March 2012) ◦ Manages 22% all new websites
  9. 9. • SEO Oriented• 48% of Top 100 Blogs• Over 37 million searches done monthly link to Wordpress managed blogs• Avg. 352 million people view more than 2.5 million pages/month•Easily integrated with many socialmedia sites•Avg. 500,000 new posts/day http://yoast.com/wordpress-stats/
  10. 10.  SEO - search engine  Tag - short phrase or word optimization - refers to attached to blog post that how well. Blog ranks when makes blog post more someone searches for convenient to find, known keywords relevant to your well within your blogs index blog and can be cataloged Permalink - specific link for easier a blog post or article  Troll - commenter who Favicon - 16 x 16 pixel icon leaves harmful or rude in your URL address bar comments in others blog http://http://www.bloggingbasics101.com/2010/04/defining-basic-blogging-terms-part-3/
  11. 11.  Plugins - A plugin is a collection of files that either change the way WordPress functions, or adds/removes functionality. Widgets - Widgets are placeholders or user interface elements that present data or an user interface to the user. Meta Title - The title of an individual webpage for search engines. Usually involves keywords that describe and title the content. Used in SEO. http://www.blogher.com/important-blogging-terms
  12. 12.  Open source ◦ Free, many features Main CMS platform ◦ Popular and growing Easily indexed by search engine robots Extremely customizable ◦ Plugins and Widgets Easily Integrated with other applications
  13. 13.  Complicated navigation system compared to other CMS software Basic HTML &CSS Security system flaws Themes have been prone to malware
  14. 14.  JetPack  Unique visitors  Page Views Google Analytics  Visit Duration  Visitor location Custom Plugins  Referral Sites  Page Link Clicks  Top Key Searches http://mashable.com/2008/09/03/wordpress-stats-tracking-tools /
  15. 15.  Customize your  Optimize for SEO blog (All in One SEO) Keep everything  Add a RSS Feed/ organized Subscribe Button Download security  Setup Analytics plugins (Askimet)  Stay Busy! Become  Buy a custom accustomed to domain plugins Download Share Widgets (Digg Digg)
  16. 16. http://www.youtube.com/watch?v=c3sNNLUq1Mg
  17. 17.  Social media sites and blogs reach 80% of all U.S. internet users. 25% of businesses rate their blog as “critical” to business. 56% additionally considered them important. The 2% of bloggers who make a decent income write about how to blog. http://www.mindjumpers.com/blog/2012/01/social-media-stats-infographic/
  18. 18.  Social Media “Shareability” Navigation and Speed Regular New Content Visuals Provocative Questions and Responses „The Fold‟
  19. 19.  Hello Bar Yoast‟s SEO Plugin Digg Digg Akismet Feedburner Analytics Quality Theme
  20. 20.  Pete Cashmore: Mashable ◦ http://www.guardian.co.uk/media/2012/mar/12/mashable -pete-cashmore-cnn Julian Hearn: Promotional Codes ◦ http://mixergy.com/julian-hearn-promotional-codes- interview/ Ramit Sethi: Car Advice ◦ http://www.iwillteachyoutoberich.com/about/about-ramit/ Timothy Sykes: Timothy Sykes ◦ http://www.huffingtonpost.com/eric-kuhn/from-bar- mitzvah-thousand_b_100061.html Johns Wu: Bankaholic ◦ http://www.mo.com/johns-wu-founder-developer-sole- employee-and-eventual-seller-of-bankaholic-com/
  21. 21.  http://www.pcworld.com/article/260497/how_to_get_started_with_word press.html?page=2 http://www.famousbloggers.net/43-blogger-tips-installing- wordpress.html http://www.dailyblogtips.com/blog-setup-40-practical-tips/ http://www.glosonblog.com/17-important-things-to-do-after- starting-your-wordpress-blog/ http://www.entrepreneur.com/article/224613 http://blog.sendible.com/2012/03/19/10-social-media-roi-metrics- your-company-should-monitor/ http://http://www.bloggingbasics101.com/2010/04/defining-basic- blogging-terms-part-3/

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