Rewarding Customers to Increase Retention & Drive Lifetime Value

1. title
title
Email Marketing + Loyalty Programs
Rewarding Customers to Increase Retention & Drive Lifetime Value

2. Today’s Logistics
Persephanie Arellano
Webinar Coordinator
● Session recording and slides will be sent out
● Log back in anytime with the same link
● Resources available as handouts
● Submit questions for live Q&A

3. Tinuiti is the largest independent performance
marketing agency across the triopoly.
Some of
our clients
Our
Recognition

4. Today’s Speakers
Amy Brighter-Sax
Sr. Specialist, CRM & Email
Tim Peckover
Content Marketing Manager

5. 5
1. How and where to collect loyalty data
2. How to increase CLV and AOV with loyalty programs
3. Expert tips for building a customer retention focused
rewards program
4. Turning customers to brand advocates by illuminating your
true VIPs.
Agenda

6. Do you have a loyalty
program?
● Yes
● No

7. How & Where to Collect Loyalty Data

8. ● Connecting data with your loyalty customers
will help you better personalize their
experience, helping drive brand loyalty and
repeat purchases.
Eyebrow Text
Collecting Loyalty Data
Loyalty Data

9. Loyalty Data
What Data to Collect?
Purchase Data
Customer Data
Milestone Data
● Birthday
● Anniversary
Preference Data
● Products Owned
● Frequency of Purchase
● AOV
● Name
● Location
● Preferred Product Categories
● Demographic Data
● Sizes, gifting, product-relevant data

10. ● Welcome/Onboarding series
● Surveys
● Preference Centers
Where to Collect
Loyalty Data

11. How to Increase CLV & AOV with Loyalty Programs

12. Reciprocity Loop
Get points
Feel grateful,
make a
purchase
Feel grateful,
engage with
your brand
Earn points,
cash them in
for a reward
Sign up

13. Optimize for higher AOVs
$
Dollar off
coupon
%
Percentage off
coupon

14. Valuable
Attainable
Braggable
VIP Tier Configuration
��
😍
💪
📣

15. Expert Tips for Build a Customer Retention Focused
Reward Program

16. Use every engagement

17. Trivialization
🍫 💸vs

19. Turn Customer to Brand Advocates

20. ● Keep your loyalty program top of mind in every
touch.
● Encourage non members to sign up.
● Remind members of their benefits.
Eyebrow Text
Reinforce the Benefits
Creating Brand Advocates

21. ● Evergreen banners in your standard template
● Post-Purchase reminders to sign up or use
your benefits
● Monthly benefits summaries
21
Keeping your program
top of mind

22. Creating Brand Advocates
Test your program
Points vs $ off
Reward Types
Offers
● Member-exclusive offers
● Early access to launches/sales
● What format of offer does your audience respond to?
● Gift with purchase
● Free shipping or upgraded shipping
● Giveaways

23. Surprise and Delight

24. ● Encourage loyalty members to share their
experiences on social
● Partner loyalty with referral programs to help
grow your list while identifying your brand
promoters.
Eyebrow Text
VIP Treatment
Creating Brand Advocates

25. Key Takeaways
Customize content to your members
Test to optimize for your customer base
Make your program valuable, attainable, bragable
Use every opportunity to engage

26. Schedule Your 1:1
Strategy Evaluation

27. Live Q&A
Amy Brighter-Sax
Sr. Specialist, CRM & Email
Tim Peckover
Content Marketing Manager

28. THANK YOU!