by Tom Arrix, VP US Sales, Facebook To see the Nike video that was embedded, visit YouTube here - http://www.youtube.com/watch?v=idLG6jh23yE

1. Partnering in a social world
Tom Arrix
Vice President of U.S. Sales

2. Partnering in a social world
1 Social changes everything
2 The world has gone social
3 Brands can go social too

3. Social changes
everything

4. Tom’s profile

7. January 2009:
T-Mobile ad airs

8. January 2009:
T-Mobile ad airs

9. January 2009: Two weeks later
T-Mobile ad airs

11. The world has
gone social

12. 400+
million users worldwide

13. 400+
million users worldwide

14. 100M+
mobile users each month

15. More than half
of users return daily

16. More than half
of users return daily

18. 70%
international users

19. 7 hours
2hr 2hr
40min 10min 1hr 1hr
50min 1hr
30min 20min
Time spent
Average hours per month
Source: Nielsen (US only), April 2010

20. Brands can go social too

21. The world has gone social

22. The world has gone social

23. Brands go social with Facebook

24. Brands go social with Facebook

25. Partnering in a social world

26. Go simple
Go real
Go big
Partnering in a social world

27. Go simple

28. Go simple

29. Go simple

30. Go simple

31. Go simple

32. Go simple
increase

33. Go real

34. Go real

35. Go real

36. Go big

37. Go simple, go real, go big

38. Go simple, go real, go big

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