Social Media is online text, pictures,videos andlinks, shared amongst people andorganisations. Dave Kerpen
It all started in 1997 by a social networking site called SIX DEGREES. It was the first innovative site who had the idea to bring people from all walks of life together online. It had the same features that sites like Facebook still use today, i.e User profiles, friends lists, chat etc. Although it had all the hall marks of being a success it was clear the world was not ready for such a site, consequently it closed down in 2000.
FACEBOOK More than 800 million active users The average Facebook user has 130 friends More than 7 million apps are integrated with Facebook More than 350 million users access Facebook through Mobile devices (Facebook Stats 2011) YOUTUBE800 million users visit Youtube each monthOver 3 billion videos are viewed a day8 years of content uploaded every dayYoutube reached over 700 billion playbacks in 2010 (Youtube Stats 2011)
The lure of of Social Networking sites such as Facebook and Twitter have caused people reason for concern. “The question is are they good or bad for us”? Social Media has unpersonalised the way people communnicate and interact with each other. A survey conducted in the UK saw that 53% of 1600 adults questioned admitted that social media had changed and had taken over ther lives (Bloomfield 2009). Students in the US have resorted to deactivating their Social Network accounts as they feel they are becoming dependant on it as they could not go a few hours with logging on “The lure of the login” (Hefner 2009). These examples highlight how we are emerging as a society who are becoming more and more depandant on Social Media.
Facebook – 800 million users Twitter – 100 million active users Linkedln – 100 million members, not all active users Myspace – 30 million active users Bebo – 31 milion users, not all active users
Fiftheen years have passed since the beginning of Social Media. The question remains what another fifteen years will do to the evolution of this growing phenomenon. There have been many precdictions to what may happen, some say it will continue to grow and will eventually define everything we do as a society,but no one can say for certain where its destiny lies. However as of today Social Media remains a corner stone of our modern society and would appear to be here to stay.