Social Media for Busy CDOs - Joel Comm at #CDOSummit

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This document provides tips for busy chief digital officers on using social media. It introduces Joel Comm as an internet pioneer and new media marketing strategist. The document reviews major social media sites, when CDOs should use social media, how to increase influence through Klout score, and fast engagement strategies like sharing life updates, promoting others, asking/answering questions and more. It encourages connecting all accounts and engaging with influencers to boost Klout score organically.

Business Technology

SOCIAL MEDIA
FOR THE BUSY
CHIEF DIGITAL OFFICER
Joel Comm
New Media Marketing Strategist
JoelComm.com
@joelcomm

Who is Joel Comm?
Internet Pioneer
Co-Founder of Yahoo! Games
New York Times Best-Selling Author
#1 Best-Selling iPhone App
Podcaster / Blogger
New Media Marketing Strategist
Worked with Microsoft, IBM, Twitter

What Social Media is NOT
Rocket Science
Brain Surgery
Nuclear Engineering
Parenting

What We’ll Cover Today
Quick review of Major Sites
When to Go Social
CDOs Using Social Well
Quick Hacks to Increase Influence
Types of Easy Engagements

500 Million Registered users
200 Million Active users

1 Billion users
4 Billion videos viewed per day

Currently the Best Measurement of
“social influence”
Recently acquired by Lithium
Technologies for $200 Million

Boosting Your Klout Score
Organic
Tweet, Re-tweet, Favorite, Amplify, Post
Connect All Your Accounts
Wikipedia page
Engage with others who have high Klout

Engage!
Robert Scoble Tony Hsieh Guy Kawasaki
Michael Dell Justin BieberBarack Obama

LinkedIn Groups to Join
•CDOClub
•Chief Marketing ofﬁcer
•Digital Marketing
•Social Media Search
•Digital NYC
•Emarketing association

To Engage with Joel…
JoelComm.com
@joelcomm

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Social Media for Busy CDOs - Joel Comm at #CDOSummit

1. SOCIAL MEDIA FOR THE BUSY CHIEF DIGITAL OFFICER Joel Comm New Media Marketing Strategist JoelComm.com @joelcomm

2. Get Social! #CDOSummit @joelcomm

4. Who is Joel Comm? Internet Pioneer Co-Founder of Yahoo! Games New York Times Best-Selling Author #1 Best-Selling iPhone App Podcaster / Blogger New Media Marketing Strategist Worked with Microsoft, IBM, Twitter

5. Joel Comm on Social Media

6. Do I Have Time for Social?

7. What Social Media is NOT Rocket Science Brain Surgery Nuclear Engineering Parenting

9. What We’ll Cover Today Quick review of Major Sites When to Go Social CDOs Using Social Well Quick Hacks to Increase Influence Types of Easy Engagements

10. 1,100,000,000 (1.1 Billion) Members

11. 500 Million Registered users 200 Million Active users

12. 300 Million users

13. 1 Billion users 4 Billion videos viewed per day

14. 340 Million Active Users

15. 100 Million users 4 Billion photos

16. 48 Million users

17.

18. Confusion!

19. Freedom!

20. When to Do Social Media?

21. When to Do Social Media?

22. When to Do Social Media?

23. When to Do Social Media?

24. When to Do Social Media?

25. When to Do Social Media?

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39. Recommendations

40. Currently the Best Measurement of “social influence” Recently acquired by Lithium Technologies for $200 Million

41. Does Klout Matter?

42. Klout Matters!

43. Boosting Your Klout Score Organic Tweet, Re-tweet, Favorite, Amplify, Post Connect All Your Accounts Wikipedia page Engage with others who have high Klout

44. Connect Your Accounts

45. Connect Your Accounts

46. Connect Your Accounts

47. Wikipedia

48. Wikipedia

49. Wikipedia

50. Wikipedia

51. Wikipedia

52. Wikipedia support@klout.com ?

53. Engage! Robert Scoble Tony Hsieh Guy Kawasaki Michael Dell Justin BieberBarack Obama

54. Companies that Reply

55. Companies that Reply