Social Media

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Client's often ask us what is Social Media and what's the point of it all? Here's a presentation that we gave in June ...

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Social Media

  1. 1. Developing efficient and profitable online business solutions<br />
  2. 2. Introduction<br />This morning …<br /><ul><li>Internet growth
  3. 3. Being Online Today
  4. 4. What is Social Media?
  5. 5. Connecting with Facebook
  6. 6. Case Study – Jimmys Kitchen (and Me)
  7. 7. Twittering, Tweeting, Twitteriffic!
  8. 8. Case Study – Pizza Party</li></li></ul><li>Internet Growth<br /><ul><li>6th August 1991 – first website goes live http://info.cern.ch by physicist</li></ul> Tim Berners-Lee, European Organization for Nuclear Research (CERN)<br /> He designed it to be an tool for sharing information easily with co-workers.<br /><ul><li>1993: 100
  9. 9. 1994: 1000
  10. 10. 1996: 100,000
  11. 11. 2000: 10,000,000
  12. 12. 2007: 100,000,000</li></li></ul><li>Today<br /><ul><li>Number of websites estimated to be;</li></ul> 220,000,000<br /><ul><li>Websites that go live every week;</li></ul>1,800,000 <br /><ul><li>Number of internet users; </li></ul> 1,580,000,000<br />* sources www.internetworldstats.com, www.wikipedia.org<br />
  13. 13. Being Online Today<br />
  14. 14. What is Social Media?<br /><ul><li>Media – like newspaper, radio or tv – are one-way instruments of communication
  15. 15. Social Media is a a two-way communication system;
  16. 16. Bookmarking (sharing and promoting websites - Del.icio.us)
  17. 17. News (sharing comments - Blogging, Forums, Twitter)
  18. 18. Networking (Online meeting places - Facebook, LinkedIn)
  19. 19. Social Photo/Video Sharing (ChkChk BOOM! - YouTube, Flickr)
  20. 20. Wikis (Wikipedia, Wiki.com)</li></li></ul><li>Connecting with Facebook<br /><ul><li>is a free-access social networking website
  21. 21. designed to allow associated people to share information
  22. 22. friends, family, business, groups, communities and business colleagues
  23. 23. has over 200,000,000 members (doubled in last 8 months)</li></li></ul><li>Connecting with Facebook<br /><ul><li>100,000,000 log in at least once a day
  24. 24. Fastest growing demographic is 35 years +
  25. 25. 30% of all Australians on Facebook (compared to 20% of Americans)
  26. 26. Barack Obama 1 - Coca-Cola 2 </li></li></ul><li>Examples – Jimmys Kitchen<br />
  27. 27. Examples – Jimmy’s Kitchen<br />
  28. 28. Examples – Jimmy’s Kitchen<br />
  29. 29. iPhone + Everytrail + Facebook<br />
  30. 30. iPhone + Everytrail + Facebook<br />
  31. 31. iPhone + Everytrail + Facebook<br />
  32. 32. iPhone + Everytrail + Facebook<br />
  33. 33. Twitter, Tweeting, Twitteriffic!<br /><ul><li>is a free-access social networking and ‘micro-blogging’ service
  34. 34. designed for users to communicate via 140 character ‘tweets’
  35. 35. friends, family, business, groups, communities and business colleagues
  36. 36. SMS on steroids</li></li></ul><li>Twitter, Tweeting, Twitteriffic!<br /><ul><li>User base doubles every 4 months (currently 8,000,000)
  37. 37. Ashton-Kutcher beats CNN to 1,000,000
  38. 38. Oprah Winfrey – took half % of all internet traffic on Go-Live
  39. 39. But what about small business?</li></li></ul><li>Case Study – Pizza Party<br />
  40. 40. Case Study – Pizza Party<br />
  41. 41. Case Study – Pizza Party<br />
  42. 42. Case Study – Pizza Party<br />
  43. 43. Case Study – Pizza Party<br />
  44. 44. Twitter, Tweeting, Twitteriffic!<br /><ul><li>Video (YouTube link http://www.youtube.com/watch?v=vHVOqfBSZyo)</li></li></ul><li>Thank You<br /> For more information visit www.bosweb.com.au and follow us!<br />Facebook :: Facebook Connect :: Twitter :: ShareThis.com<br />

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