New CLIO Awards Strategic Communcations/PR Category Entry Guide

50 th Anniversary CLIO Awards HOW TO ENTER THE STRATEGIC COMMUNICATIONS PUBLIC RELATIONS CATEGORY

THE CLIO AWARDS STRATEGIC COMMUNICATIONS / PUBLIC RELATIONS AWARD CATEGORY
Recognizing and celebrating great work in the field of public relations
Campaigns or efforts to be considered include those in the area of arts and entertainment, cause-related/ non-profit, corporate branding, multicultural, international and new media
Judged by an Executive Jury comprised of prominent Public Relations executives

ENTRIES WILL BE JUDGED WITHIN THREE BROAD CATEGORIES:
Consumer
Corporate
Crisis Management

Consumer Category
Recognizing successful PR campaigns…
In the arts and entertainment industry (i.e., film, newspapers, books, TV shows, websites)
Focused around a charity, non-profit, or social cause in relation to a company, product or service
In the launch or re-launch of a new consumer brand product or service (this includes technology)
For any type of global campaign (consumer, healthcare, technology) in one or more countries outside of the U.S.
Focused toward multicultural groups, specifically regarding race, sex, and origins
Using new media to create or support a PR campaign (web casts, blogging, mobile, podcasts, social networks)

Corporate Category
Recognizing the success of…
A launch or re-launch of a company and its corporate identity to the target audience
Research conducted by a PR team in order to set goals for an upcoming campaign, and evaluating how the campaign was measured (ROI)

Crisis Management Category
Recognizing effective crisis or issues communication by a PR team

Who Can Enter
Entries are open to for-profit and non-profit organizations involved in the management of information exchange between an organization and its public such as:
Public Relations
Public Affairs
Publicity
Associations
Government
Non-government organizations

Steps to Entering Your Work
Complete online entry form on www.clioawards.com
Click on Strategic Communications/Public Relations Category
Click REGISTER to begin entry process
Entry Fees can be found under the ENTRIES tab
Submit binder with hard copies of work to the New York office by March 2, 2009 – NOTE: FINAL DEADLINE

Include 2-page summary that covers the following:
1. Project Overview
2. Research/Planning
3. Strategy Statement
4. Execution Synopsis
5. Results
Please also include a short, 100 to 300 word synopsis in the space provided on the online entry form.
Portions may be used to describe your entry at the Communications Awards if selected to win a CLIO.

Binder of supporting material that best represent the campaign should include:
Annual Reports
Brochures
Corporate Identity Publications
Press Releases & Clippings
Planning Documents
Speeches
PLEASE DO NOT INCLUDE DVD OR VIDEOTAPES
(See specifications at www.clioawards.com)

Binder Requirements
The binder should be letter-sized (8 1/2” X 11” OR A4), three-ringed, hardcover and no more than three inches (7.6 cm) thick
The exterior of the binder should have no type, images or identifying marks
This detailed information should be in tabbed sections labeled according to contents

For International Entries
For judging purposes, submitting your entry in English is strongly recommended. If your entry is not in English, you must also provide an English translation in the box under the “Foreign Language Entry” section of the entry form.

For More Information
Questions? Please call Lauren McTigue, CLIO entries specialist, at 312-583-5309
For entry guidelines, visit www.clioawards.com
To register to attend the CLIO Awards, visit www.clioawards.com and click on Festival tab – BUY TICKETS
To make reservations at the CLIO Festival Host Hotel, call 800-693-7625 (ROCK)
International Callers dial 001-702-693-5544

New CLIO Awards Strategic Communcations/PR Category Entry Guide

by CLIO Awards on Feb 17, 2009

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New CLIO Awards Strategic Communcations/PR Category Entry Guide — Presentation Transcript